ChatGPT, which is extremely popular on the Internet during this time, has attracted more and more people's attention. It is a chatbot program published by the American company OpenAI. As we see it produce content, there is a growing belief that an era of fully human AI is coming.
"Digital intelligence" is synonymous with such an era, which refers to the continuous digitalization and online of the whole link, all elements, all scenarios, all touchpoints, all networks, all channels, and the whole life cycle. In this process, artificial intelligence will inevitably have an increasingly important impact, gradually replacing many human behavior patterns.
Based on such technological development, more and more content output will inevitably begin to be AI, which means that AIGC must be the future development trend.
So what is AIGC? And how will it affect our society? In particular, what kind of disruption will the content output field face?
Li Yin, working in the Strategic Development Department of Alibaba Group, has extensive experience in business management and digital technology practice. Xiao Lihua, founder and CEO of Zhejiang Zhixing Heyi Technology Co., Ltd., has made outstanding contributions in the field of intelligence.
Faced with the impact of the emergence of ChatGPT on our society, the two scholars reflected on their work in the field of artificial intelligence, and also explored the future development trend, and created such a book "From ChatGPT to AIGC: Intelligent Creation and Application Empowerment", which summarizes the achievements in the field of intelligence for us, sorts out the impact of intelligence on the field of content production, and gives us a look forward to the future development trend.
So what is AIGC? It is a new way of producing content generated by AI. If we understand the way we produce Internet content in the past, we can understand how AIGC will subvert the entire industry in the future.
In the early stage of the development of the Internet, most of the content creation subjects of the Internet were enterprises and platforms, which were organized and planned output methods. At that time, what we saw when browsing the Internet was information provided to us by browsers, search engines, and portals. It was known as the PGC era.
We are now in an UGC era where users become the main body of content creation. Everyone can publish what they want to express on the Internet, and every user is an exporter of Internet content, so we can now see more content created by individuals on the Internet.
With the development of AI technology, AI through continuous learning, a large amount of information into its own database, based on the huge database, AI can of course generate more reasonable, quality content, then it must also become the future content creator, and this is called the AIGC era.
AIGC has an innate advantage that other content production methods do not have, that is, the content created by AI through big data can quickly make up for the lack of various Internet content, and the consumption cost is extremely low, so that content producers can be separated from individuals, will inevitably be favored by capital, and will inevitably become a development direction in the future.
Of course, AIGC is not fully mature at this stage, and we can easily detect the AI products in it, and there is still a lack of personalization trends. However, Internet technology is a field of continuous iteration, and AIGC is also constantly deepening learning, and it will inevitably have a broader development direction in the future.
What exactly does AIGC cover? What impact will they have now or in the industry of the future? And how can it integrate with the existing market? And what kind of disruption will it have in the field of content production?
In this book, the author systematically explains the bottlenecks and future development paths encountered by AIGC, and more importantly, the authors give many practical cases and future development prospects based on the application of AIGC scenarios.
Faced with an industrial state that will disrupt our entire world in the future, we must have a good understanding of it. So let's start with such a book "From ChatGPT to AIGC" and use the comprehensive interpretation of professional scholars to fully understand the upcoming AIGC era. #aigc##info#