Bailu, Zhou Shen, the first to win the 10 post?!

Author / Zheng Yonghe

Editor / Zhu Ting

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The third season of "Fifty Kilometers Peachblossom Dock" once again exploded this year's variety show market.

The topic of praising Meng Ziyi and feeling sorry for Ren Min flooded social media. This show has spent three seasons demonstrating how important it is to find the right artist and guest in the program mode, and it also proves the effectiveness of a variety show for the rising period, the audience's half-maturity period, and the need to strengthen the character of the artist's career.

From contrived to the stupid beauty under the linden tree, Meng Ziyi only spent one show, participated in "Peachblossom Dock" this year, and attracted countless fans, this scene can't help but remind KK of the elementary school students chattering around the gate of the nearby school to discuss "Long Moon Ember Ming" and Bailu. They discussed how funny the white deer was in "Let's Run", sharing memes and imitating the content played by the artist's short video account, and people passing by with a happy demeanor couldn't help but lean in to listen to a few ears.

It's not just White Deer either. In the video "Zhou Shen, mother loves you", the little girl scholar Fan Chengcheng, who is less than 3 years old, confessed Zhou Shen in the tone, and the KK laughed off-screen to split. I don't know when it started, before we even had time to react, Bailu and Zhou Shen were already quietly attacking the post-10s and even the post-15 and 20th markets.

Bailu, Zhou Shen, captured the 10th post

Dressed in a red cotton jacket with two small twisted braids, he quacked and laughed. Bai Lu relied on this meme to "laugh" all the way from "Run, Yellow River" to the tenth season of "Run".

After the show was broadcast, Bai Lu also became a guest in the meme world, a frequent visitor in the ghost animal area, and "grinned" in many people's mobile phones, and even he ridiculed, "Running men are here to produce memes." "Which issue of the flower cotton jacket" has even become one of the related terms of the White Deer search engine.

Relevant data show that before the tenth season of "Let's Run" was broadcast, Bailu Weibo fans had about 15.8 million fans, and after the end of the show, it rose to 17.319 million.

The commercial feedback is also significant. According to Yien data, in 2022, the number of new endorsements by Bailu peaked, reaching 17. The report pointed out that in 2022, Bailu's participation in the recording of the popular N-generation "Run Let's Run" and "Run for Common Prosperity" increased in popularity, and then "Police Honor" had a stable reputation and popular works, which promoted the number of Bailu endorsements and the improvement of commercial value.

After the aforementioned issue of "Run the Yellow River", Bai Lu, who is full of variety show effects, has become one of the permanent guests of the tenth season of "Run".

The program largely helped Bailu open up the national popularity of the TV viewing group and attracted many elementary school fans. First of all, the elementary school student fan here refers to younger fans, and does not involve any rice circle reference and innuendo, and all "rice circle secret wars" are not discussed in this article.

Lin Zi is a white deer emoji saved in the doutu battle of QQ chat, and she enthusiastically slides her list of emoji to show her inventory for KK. A large number of white deer GIFs saved in "Let's Run" are mostly funny.

15-year-old Lin Zi said that she knew Bailu after watching "Zhou Shengru", and later brushed it on the short video platform until "Run" officially became her fan. "Open, hearty and generous, everyone likes it."

Lin Zi does not participate in any activities involving rice circles on the Internet, including social media data interactions such as super talk check-ins. But as a fan, she and her friends privately get together to play and learn because they both like white deer. "I will also buy things she endorses and chase her dramas." After speaking, he smiled, indicating that he would occasionally refute a few words when he saw a bad evaluation.

When asked how many students around him like Bailu, Lin Zi said: Many people around him still chase kpop, but there are also many students who have watched "Let's Run" like these resident guests. "Some people originally watched "Let's Run" because of Cai Xukun, and then they changed people and were attracted to new guests, mainly because they were really funny and very varied."

Also in "Let's Run" achieved a large-scale absorption of age fans is Zhou Shen.

A bunch of post-10 and post-15 children shouted loudly "Zhou Shen's mother loves you", and in an instant there were more than a dozen Fan Chengcheng on the side of the road. The 13-year-old town is one of them.

He told KK that he could sing almost all of Zhou Shen's songs.

But before watching "Let's Run", he said that he did not understand Zhou Shen's personal character, but was simply attracted by musical works. "My grandparents at home played TV, so we watched it together, and Zhou Shen also participated."

When asked why he liked Zhou Shen, the child described Zhou Shen as such a funny and cute person, "How rich his expression is, ready to make a wow." According to Xiaocheng's introduction, several of his friends entered the pit together with "Darabon Bar", and then became "die-hard fans" in "Let's Run".

There is also a more special fan of Zhou Shen, 3-year-old Sister Le, who is a little ghost, and every time she watches "Run", she is amused by Zhou Shen, and she learned that her mother's friend is going to see Zhou Shen, and she also instructed to take more videos and photos to show her. When asked why she likes Zhou Shen, she began to learn Fan Chengcheng's tone: "Zhou Shen's mother loves you", she may not know what it is to like a star, but she feels happy.

In fact, the most important thing for the younger generation of traffic is to "get out of the circle". As we all know, the artists who used to be known by name and the so-called popular top stream today are almost different concepts. In this era of focusing on vertical circles, many idou Weibo is almost unpopular, and the ace variety show covering users of all ages has become a must-fight place for these artist circles.

In terms of the help of national popularity, variety shows still have to be old-fashioned and strong?

It is no exaggeration to say that the variety show memories of the post-90s generation are a large area of "Happy Base Camp" + "Every Day Up", and maybe some "I love to remember lyrics". But in the youth of the 00s, there will inevitably be the names of "Running Man" and "Extreme Challenge".

Since its premiere on October 10, 2014, "Running Man" has gone for ten years. Although this IP has mixed reviews and has repeatedly fallen into the storm of plagiarism, and even the director is famous for black and red, it has to be admitted that this IP still runs through a generation of memories of domestic variety shows.

In those years, the whole campus was running to imitate and play the game of tearing up famous cards, and in addition to "The Legend of Zhen Huan" on TV in the cafeteria, it was very likely to be a noisy "running man".

On the guest lineup, from the original top Luhan to the peak talent giant Cai Xukun, it was also once the program category of who was popular and who would be the guest. From the perspective of artists, choosing this type of variety show is also the best track to help career progression.

For example, "Extreme Challenge" for Zhang Yixing, one of the four sons who returned to China that year, from the little sheep character output to Huang Lei, Huang Bo, Sun Honglei and others film and television relationship established, Zhang Yixing returned to China and also relied on this national variety show to complete the advancement of his career.

Similarly, Bai Jingting in "Star Detective" not only opens up a broader public recognition, but also comprehensively strengthens the output of interesting and intelligent personal character traits, and competes for a place on the four walls.

The national popularity of the veteran ace variety show has never been underestimated. In the online public opinion field, they have attracted much attention, or discussed the weakness of the program model or participated in the storm of guests, but these veteran-level variety shows actually carry the banner of first-line satellite TV ratings and popularity.

Industry insiders have revealed that before the main guest of "Longing for Life" stopped this year, the platform wanted to continue to run, "because the investment is really good." ”

From the perspective of the influence of the old variety shows, today's Bailu, Zhou Shen and even Fan Chengcheng, who has a younger fan base in the public's impression, is also following the path that Zhang Yixing walked back then.

These people are actually paths where 1+1 is greater than 2. Before Bai Lu participated in "Running Man", he had "Zhou Shengru" with a good reputation at that time as a foreshadowing. The effectiveness of hot dramas + veteran variety shows helps her character quickly form a market impression and achieve the effect of expanding the circle.

Zhou Shen is the same, there are popular representative works in the main business field, OST first-class large households, outstanding ability, and distinctive personality, on the basis of using variety shows to expand the circle of variety show audiences. In other words, it is the originally more vertical artists who have entered the field of veteran variety shows, especially the ace variety shows of first-line satellite TV, and have been recognized or loved by this part of the TV viewing group.

Bai Lu and Zhou Shen can stand firm, which is essentially inseparable from their own hearty personalities. In the interview with the person, it was mentioned that the artists who have worked with have praised Zhou Shen as a "particularly good Party B". "Let's Run" director Yao Yitian chose Zhou Shen as the resident guest of the sixth season, one of the reasons is that he is very good at thinking about others and can integrate with all the guests. He is very open-minded on the show and will actively throw the meme to others.

Fan Chengcheng is the same, because of his frank and funny personality characteristics, the personality is highly matched with the overall atmosphere needs of the variety show and the hot words of "conspicuous bag" in the public opinion field, and has basically been accepted by the original user group of the show.

They are also known as the chosen variety artists. In addition, it is actually difficult for newcomers to leave their names in the ace show of this type of fixed guest. Especially in shows such as "Running Man", changing guests is not a small challenge for the program team and new guests.

Of course, the program's choice of them is different from the nature of choosing Cai Xukun's "running man". The "running man" chose Cai Xukun, and chose Luhan back then, the essence is the same. On the one hand, traffic helps attract investment; On the other hand, traffic fans feedback data to revitalize the show. Artists use the program to maintain exposure and radiate a broader circle of users, a win-win situation.

However, the other side of the win-win data exposure, variety shows have always been a double-edged sword for artists, especially actors. No matter how you choose, there is a price behind it.

Source: Weibo, Douban, invasion and deletion.