Author: wavelet
Last weekend, "Spider-Man: Across the Universe", "Doraemon: Nobita and the Sky's Ideal Town", "Sky City" and other 5 animated films took advantage of the June 1st Children's Day east wind melee to fight, and finally "Spider-Man: Across the Universe" won the weekend box office championship with a score of 122 million yuan in 3 days with good reputation and new film factors.
The newly restored version of Miyazaki's classic "Sky City" received a box office of 76 million yuan in 4 days, ranking third in the box office list last weekend, and "Doraemon: Nobita and the Ideal Township of the Sky" ranked fourth.
The robot cat won the championship on June One, and "Sky City" was full of strength
Last Thursday coincided with Children's Day this year, and four Chinese and foreign animated films were released on the same day: Nobita and the Ideal Township of the Sky, Sky City, Qiaohu Fantasy Stage Adventure" and "Crazy Small World".
The two domestic animated films are small and medium-sized productions and cannot compete with the powerful IP effect of "Doraemon: Nobita and the Ideal Town of the Sky" and Miyazaki's classic "Sky City", so this year's competition for the box office champion of June 1st is between the above two Japanese animated films.
"Doraemon: Nobita and the Ideal Hometown of the Sky" is a decent sequel to the robot cat series of movies, although the reputation is not as good as "Sky City", but after all, it is a new film, the first day of release of the film is as high as 30.3%, the same day got 47.89 million yuan at the box office, won this year's June 1st box office champion.
As a classic animated film re-screened after more than 30 years, "Sky City" received a box office of 33.34 million yuan on the first day, although it ranked second, but the good reputation made it full of stamina, and the single-day box office on the second day of its release counterattacked "Doraemon: Nobita and the Ideal Hometown of the Sky", and the final box office will definitely surpass the latter.
In a weekend animated movie scuffle, "Spider-Man" finally won
On June 2, the Hollywood animated blockbuster "Spider-Man: Across the Universe" was released. The film continues the excellent production and high standard of the first part, with a more comic visual style, a more complex multiverse, and a more imaginative storyline.
"Spider-Man: Into the Spider-Verse", released in 2018, is Spider-Man's first animated film, with a good reputation to grossed $375 million at the global box office, and the Chinese mainland box office also had 427 million yuan.
This time's "Spider-Man: Across the Universe" still unfolds the story with "Little Black Spider" Miles as the protagonist, telling the story of his learning that his father will be killed by the villain Spot two days later, vowing to break the fate curse of "saving one person or the entire universe" that three generations of Spider-Man have experienced, and fighting the story of the Spider-Man Alliance alone.
The film is imaginative, bold and colorful, each Spider-Man and his universe have a different style, the female Spider-Man Gwen is sassy and cool and brilliant, which can be called a feast for "Spider-Man" comic book fans and fans. Each speck on the villain Blob is a black hole that can travel through the multiverse, which is an interesting setting. The strong family affection in the film can arouse the audience's emotional resonance.
IP effect coupled with good word of mouth, "Spider-Man: Across the Universe" beat two Japanese animated films on the single-day box office list as soon as it was released, with a box office of 122 million yuan in the first weekend of 3 days, winning in the animated film melee last weekend.
Why is "Spider-Man: Across the Universe" so difficult to become a hit?
"Spider-Man: Across the Universe" opened far better in North America than in the Chinese mainland film market: the North American first-day box office was $51.7 million, surpassing the $48.1 million of "Guardians of the Galaxy 3", setting the highest first-day box office record in the North American film market this year.
The film's first-day box office was the third highest in Spider-Man film history, behind "Spider-Man: Homeless" with $121.9 million and Sam Raimi's "Spider-Man 3" with $59.8 million. This first-day result ranked third in North American film history cartoons, behind "The Incredibles 2" with $71.2 million and "Nemo 2" with $54.7 million.
In comparison, the first "Spider-Man: Into the Spider-Verse", released in 2018, only had a box office of $35.36 million in the first 3 days of North America.
"Spider-Man: Across the Universe" Douban currently has 8.8 points. Maoyan and Taoqiao Ticket both scored 9.4 points. IMDb currently has a score of 9.1, making it the site's highest-rated superhero movie.
Although the film's reputation is very good, and the North American box office results are hot, it is not only difficult to become a hit in the Chinese mainland film market, but even unable to surpass the box office results of the first film of 427 million yuan, mainly for two reasons:
First, the plot of the film travels back and forth in the multiverse, as well as the overly comic painting style, which will create a certain threshold for ordinary Chinese audiences, and it is not as simple and easy to watch as the first one.
Second, the story of the film is only half told and then abruptly stopped, because there is still to be filmed, this mode of operation is commercially savvy, but it is too enjoyable for the audience, and it will also affect its box office performance in the Chinese mainland.
As of the release of "Film and Television Vane", Maoyan Professional Edition predicts that the final box office of "Spider-Man: Across the Universe" in the Chinese mainland will only be 241 million yuan.
It can be said that the film is very friendly to comic book fans and fans of "Spider-Man", but for ordinary Chinese audiences, some plots and Easter eggs in the film are difficult to get, and naturally cannot become a hit.