On June 2, the Chengdu Universiade City Publicity Series Press Conference (Session 4) - "Universiade emblem, mascot, torch, medal concentrated appearance" was held.
For the first time in the history of the Universiade, digital cultural and creative products were issued
The main design of the emblem is based on the initial letter "U" in the English University of the World University Games, and the overall color is cut by curve cutting to divide the "U" into four gradient color blocks: red, bright yellow, emerald green and lake blue. Chengdu also launched the "Universiade Digital Emblem" digital collection, which is the first time in the history of the Universiade to issue digital cultural and creative products.
The picture shows the emblem of the Chengdu Universiade
The mascot "Rongbao" is based on the giant panda "Sesame"
Similar to the emblem, the Chengdu Universiade mascot that has attracted much attention from the outside world can also be seen at a glance, and the Chengdu Universiade mascot "Rong Bao" is based on the real giant panda "Sesame" in the panda base.
The picture shows the mascot of the Chengdu Universiade "Rong Bao" (right) and its prototype panda "Sesame"
The giant panda is the most distinctive external communication logo and "brand totem" in Chengdu, and it is a highly well-known personality business card of the country of Tianfu. The facial concept of "Rong Bao" refers to the face mask style of Sichuan Opera, a treasure of traditional art, which is an innovative embodiment of Sichuan Opera, China's intangible cultural heritage and local characteristics of the Universiade. "Rong Bao" ears, eyes, tail also show the form of flames, not long ago, the Chengdu Universiade promotional film "Nezha Rong Bao Adventures" released to give the answer, in the video, "Rong Bao" and Nezha plunged into the Bashu landscape competition, you chase me, move to the wide and narrow alley, and the fire spewed by the Sichuan opera face-changing actor meets head-on, completing the "metamorphosis".
The torch of the Chengdu Universiade "Rong Huo" takes the abbreviation "Rong" of Chengdu, which also means "integration" and "tolerance"
The torch uses the main visual color block of the Universiade with colorful gradients, integrating the four gradient colors of vermilion, bright yellow, emerald green and lake blue, and presenting the enthusiastic, energetic and fashionable colorful life of Chengdu and the colorful youth of college students. The exterior design of "Rong Huo" was completed by the famous mainland design artist Xu Liaoyuan and his team.
The picture shows the Chengdu Universiade torch "Rong Huo"
Chengdu Universiade medal "Rong Guang"
According to the requirements of the International Federation of Sports Federations, the medals of this Universiade combined the four core contents of "integration of five continents, Tianfu culture, event logo system and Chengdu to achieve dreams", and integrated Chengdu and international communication elements, and finally formed the Chengdu Universiade medal "Rong Guang".
(♥ Source: China News Network, Red Star News, The Paper)