The "Brand Scout" column of Lianshang Network aims to find out the first store and characteristic stores in the country, in the form of pictures, texts and videos, to provide everyone with a visual enjoyment, but also for commercial projects to seek differentiated investment reference.
Recommended stores this week:
(1) HARRY WINSTON FIRST STORE IN JIANGSU
(2) LE LABO's first store in mainland China
(3) The first store of star anise cup coffee in Shanghai
(4) OLIVER PEOPLES' first store in mainland China
(5) Love LUKFOOK JEWELLERY's first store in the world
HARRY WINSTON FIRST STORE IN JIANGSU
Opened: June 2
Source/Little Red Book @Deji Square. CRM.kyle
ON JUNE 2, THE FIRST HARRY WINSTON IN JIANGSU WAS OFFICIALLY OPENED IN NANJING DEJI PLAZA.
The interior of the store is mainly black and white, and the logo blue is embellished. Entering the store, a set of gorgeous chandeliers come into view, countless small lamps on the ceiling form star points, like a starry sky, a circular display case is placed in the center of the store, and the black and white tiles below are also very eye-catching, and the first store presents a symmetrical beauty as a whole.
It is understood that the American jewelry and watch brand HARRY WINSTON, founded in New York by Harry Winston in 1932, enjoys the reputation of "king of Diamonds" and "star jewelers". Mainly engaged in fine jewelry, wedding jewelry, watches and other products. Since the launch of the classic watch collection in 1989, it has become a model of contemporary haute horlogerie.
LE LABO'S FIRST STORE IN MAINLAND CHINA
Opened: June 1
SOURCE/PUBLIC NUMBER@LE LABO FRAGRANCES
On June 1, LE LABO's first store in mainland China was officially opened. As the second global brand home, the first store in mainland China is located in the Shikumen building complex of Xintiandi, which was once the "Wulixiang Museum", which perfectly displays Shanghai's unique Shikumen architectural culture.
The original patio at the entrance of the first store has been preserved, and the open space is also decorated with green plants and stone chairs, the black lacquered wooden door with stone hoops, the Chinese eaves and Western-style floral decorations, and the window flowers have retained the original appearance.
Some of the displays inside the store, such as black shelves, sinks, industrial-style walls and bar counters, are the same as LE LABO's previous stores. However, the style of each LE LABO store is different, and the first store in mainland China shows the beauty of the years from the vintage furniture collected from all over the world to the special prints and collage tiles on the wall.
The pharmacy cabinet on the first floor of the store displays classic fragrances, and a variety of body care collections are displayed next to the freestanding sink, as well as many peripheral products.
The second floor is the perfumer's workbench area, which is the world's first space to be displayed to the outside world, restoring the perfumer's work scene for the first time.
According to public information, LE LABO was founded in 2006, is a perfume brand under The Estée Lauder Group, and is the last professional fragrance brand under ELC to enter the Chinese market, and has gained countless fans around the world with its unique handmade sense and perfume culture.
The first store of star anise cup coffee in Shanghai
Opened: May 29
Source/Little Red Book @ Octagonal Cup Coffee
On May 29th, Hangzhou niche specialty coffee brand Octagonal Cup Coffee entered the Shangspace Art Center, Building S1, Shangyue West Street, No. 16 Jimo Road, Pudong New Area, Shanghai. It is worth noting that this is the first time that star anise cup coffee has gone out of the Hangzhou market since its inception.
The first store is a casual resort style, with white walls, green plants, marble tables, coffee-colored camping-style seats, aluminum handles... All these elements combine to make the entire store warm and comfortable.
According to public information, Octagonal Cup Coffee is a local specialty coffee chain brand in Hangzhou, founded in 2016. Octagonal Cup Coffee always focuses on customer experience and deep cultivation of service, positioning itself as a community coffee, approaching neighbors and focusing on guests. In the early stage of its establishment, it was mainly rooted in the Hangzhou market, and in 2022, it revealed plans to enter the markets of Jiangsu, Shanghai, Chengdu, Ningbo and other places.
OLIVER PEOPLES' first store in mainland China
Opened: May 19
Source/Official Number@Profvision Visual
ON MAY 19, THE FIRST OLIVER PEOPLES IN MAINLAND CHINA OPENED ITS DOORS AT THE KERRY CENTRE IN SHANGHAI.
THE FIRST STORE IS INNOVATIVE AND MODERN, BLENDING VINTAGE DESIGN WITH CALIFORNIA ELEMENTS TO COMPLEMENT OLIVER PEOPLES' OVERALL DESIGN AESTHETIC. Each frame has its own "spherical" display space. In addition, the design of the boutique incorporates bamboo elements to pay homage to Chinese culture.
The first store in mainland China showcased a large number of sunglasses and optical mirrors, including the latest spring/summer 2023 collection, and a collaboration with Italian fashion brand Brunello Cucinelli, OLIVER PEOPLES care sets and leather mirror cases were also sold in the store.
IT IS REPORTED THAT OLIVER PEOPLES, BORN IN THE HEART OF HOLLYWOOD IN 1987, OPENED ITS FIRST BRAND BOUTIQUE IN THE HEART OF HOLLYWOOD, CALIFORNIA, AND THEN LAUNCHED A NUMBER OF ORIGINAL DESIGN PRODUCTS. At present, there are 41 directly operated stores in more than 60 countries and regions around the world.
Love LUKFOOK JEWELLERY is the world's first store
Opened: May 12
Source/public number @ Luk Fook Jewelry
On May 12, the world's first store of Lukfook Jewellery's new sub-brand Love LUKFOOK JEWELLERY officially opened in Zhanjiang Prosper Plaza.
The first store uses low-saturation pink as the main color, which coincides with the warm and romantic overall tone of the Luk Fook jewelry brand, and at the same time creates a simple and fashionable sense with the same color of fabric. The brand's store focuses on romantic and beautiful diamond wedding jewelry, fashionable and exquisite gold wedding jewelry, uniquely priced gold jewelry and fashionable ancient gold jewelry.
It is reported that Luk Fook Jewellery was founded in 1991 by a group of senior jewelry professionals and listed on the Hong Kong Stock Exchange in 1997, and is one of the major jewelry retailers in China. Previously, Lukfu Jewelry had created a number of sideline personality brands such as Fuman Heirloom and Goldstyle.