laitimes

When "meal replacement" also begins to engage in CP, can the star face be used like this?

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Even the flowering period of stars is shortening, living in the shadow of stars is not destined to last long, everyone should be themselves.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Taking advantage of the Spring Festival movie "Nameless", a pair of star-faced Internet celebrity bloggers have returned to the public's vision.

After the hit of "Chen Qingling" in 2019, the blogger "Jiuyue" attracted attention because of his resemblance to Xiao Zhan. More than three years later, when Entertainment Studio once again saw the relevant information of Jiuyue on the Internet, it found that he and a blogger who looked like Wang Yibo, "Yicheng", had formed CP to jointly operate.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Bloggers Jiuyue and Issei operate in CP

Last year, the star face represented by "Luha" also caused widespread discussion. Although these bloggers who look a little similar to the stars, although they are dubbed "low-end version", "cottage version", "Pinxi version", "cloned sheep" and other ridiculed names, a star face still allows them to gain a lot of attention, and even becomes a meal replacement for some groupies.

But who exactly is consuming these celebrity faces? Can celebrity faces really be used like this?

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Who is consuming "Jiuyue Yicheng"?

This year's Spring Festival, the movie "Nameless" starring Wang Yibo was a hit. Bloggers Jiuyue and Issei launched a private viewing activity of "Nameless", judging from the video flowing out of the scene, the two are also playing a 30-second star-to-eye mini-game in the soundtrack of "Unbound", this private viewing can be said to be Jiuyue Issei's offline fan meeting.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

"Jiuyue Issei" organized a private viewing of "Nameless"

In February 2019, Jiuyue released her first short video on a platform, and after the hit of "Chen Qingling" in June of the same year, Jiuyue began to be noticed by the public, and the blogger Yicheng's first short video appeared in October 2020, and at the end of 2022, the two began to co-create videos and operate in the form of CP.

According to Entertainment Studio, Jiuyue and Issei now share an agent, and the two met through Lian Mai PK.

After starting to co-create the video, "Jiuyue Yicheng" livestreamed together, wore ancient costumes to shoot videos of "Chen Qingling", and even traveled to Yunnan together, and one of the group photos in Yulong Snow Mountain caused some discussion on the Internet, and was ridiculed by netizens "What they didn't do, you did it." ”

When "meal replacement" also begins to engage in CP, can the star face be used like this?

A group photo of "Jiuyue Issei" in the snowy mountains

On Weibo, "Jiuyue Yicheng" Chaotalk has 1418 fans, and some people have made jams and screenshots of their live broadcasts. Search the Weibo square of "Jiuyue Yicheng", and you will find that there are fans of Xiao Zhan and Wang Yibo questioning how there are genuine fans who like piracy.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Although there are some star faces, there are no works that can attract fans, so who is paying attention to "Jiuyue Issei" and even becoming a fan?

After studying the comment area of Jiuyue and Yicheng's accounts, Entertainment Studio believes that there are three main mentalities for netizens who follow them.

First, the Internet is fun people. Attention does not mean liking it with real feelings, but with the mentality of watching fun, watching jokes and even seeing ugliness.

For example, a netizen commented that it is okay to charter the venue, but you two must not go to the roadshow to meet Wang Yibo together, otherwise it will scare him. This comment caused many netizens to laugh, for passers-by netizens, the fun of paying attention to the cottage version is to see that they can hold a star face and play what stars are impossible to do.

Second, heavy CP powder. For this group, where there is sugar, it goes.

The CP business between celebrities is in the work promotion period, and once the promotion period is over, the interaction between celebrity CPs is becoming less and less. Jiuyue spoke in a voice and tone that resembled Xiao Zhan, and wore Wei Wuxian's outfit, providing meal replacements for this part of CP powder. Fans have thus developed an "empathetic" mentality, and regard the interaction of "Jiuyue Yicheng" as a continuation of star CP.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

"Jiuyue Yicheng" chartered the comment area under the Weibo of "Nameless"

Third, the "black powder" of stars. This part of netizens used the copycat version as a tool to insult the star himself, ostensibly leaving a message "I support you" to the meal replacement, but clicking on the home page of the account, it was found that it was the black fan of the star himself.

Of course, in addition to the above three types of followers, celebrity face bloggers can also gain a small number of real fans.

Because this CP meal replacement can provide an emotional value to people who love CP, and compared to unreachable stars, the cottage version is easier to access, and from time to time it provides a companionship value by live broadcasting and replying to private messages.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

When you have a star face

For netizens, these star faces provide fun and companionship, and for themselves, star faces are a shortcut to quickly attract public attention and are the capital to monetize.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Blogger Jiuyue and Issei take a group photo

In the era of short videos, there is traffic with attention, and there is the possibility of monetization if there is traffic, and live streaming is the preferred path for Internet celebrity bloggers to monetize. In the "window" of Jiuyue and Issei's short video accounts, there are products that are being sold.

Using his star face to attract fans, "Jiuyue Issei" is not the first person to do so, and certainly not the last. However, judging from the number of products in the "window", "Jiuyue Yicheng" has not yet started on this road, but there are already "predecessors" who have tasted the sweetness on this road.

Last year, the ESO boy group was on the hot search and attracted widespread attention. This boy group copycats the name of EXO, and the members are copycats of several top figures in the current entertainment industry, from the names of "Wang Junka", "Yi Yang Ganxi" and "Wang Erbo", it can be seen that they obviously want to rub the heat with the name of the star. Most of the members are not like the star himself, but borrow their names to spoof, but "Luha" and "Huang Zicheng" are indeed similar to Lu Han and Huang Zitao, so they have gained more attention.

Today, "Luha" has accumulated nearly 2 million fans on a short video platform, there are 60 goods in the "window", and in the live broadcast, he also told fans not to give any more tips, he can make money by bringing goods, and has obviously successfully embarked on the road of bringing goods with his star face.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Copycat boy group ESO

Long before the era of self-media, star faces have been active in the public eye.

Before the rise of the Internet, the platform for celebrity faces to show their faces was basically only TV variety shows, and Southeast Satellite TV's "Happy Star Face" was a hit more than 20 years ago. Each episode of the show has several amateurs who look a little similar to the stars, showing their talents and telling their own stories on stage.

With the start of the entertainment industry in the mainland, the offline performance industry has begun to prosper, and the commercial performance "Cave Walk" provides an opportunity for celebrities to make a fortune. More than ten years ago, in the ribbon-cutting of real estate openings, private weddings, county shopping malls and other occasions, you can see the faces of cottages and the faces of celebrities who take advantage of the popularity of the stars themselves.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Fan meeting of Nicholas Tse

There was an imitator who participated in a private wedding as Tenger himself, when Tengger's assistant refuted rumors on Weibo: "Dude, you can imitate him, but don't say that you yourself are him, you sing too many times!" You insulted the name! Lin Junjie's imitators have also used the name of the Buddha-figure to go around to make money, Han Hong once said angrily on Weibo: "Imitation show, we can accept it, because we have to live, eat, let you go, but you are too shameless to deceive consumers with Lin Junjie's name." ”

Some people deliberately swagger and cheat in the name of stars, but even if the celebrity faces do not want to "cheat", sometimes they can't help themselves. An imitator of Deng Ziqi once said that once the organizer used the name of the star herself to promote the performance, she did not want to go on stage, hoping to clarify, but was threatened by the organizer: "Do you want to go back?" ”

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Shanzhai Lin Junjie bar sells singing

Cottage stars once became a hotly discussed chaos, creating cottage stars and then making money through offline commercial performances was also an industrial chain, these stars face a lot of work, pirated Deng Ziqi said that when he worked more, he could perform 29 performances a month. In recent years, with the development of the Internet and the rise of self-media, the way celebrity faces make money has also shifted from offline to online.

If it is said that the celebrity faces of the past are taking advantage of poor information to deceive one group of audiences and then deceive another batch, then the celebrity faces who have switched to online operations in today's era even have a bit of a cultivated taste.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Blogger "Luha"

Looking back on Luha's journey to becoming a cargo anchor, at first because he imitated Luhan attracted attention, after accumulating a certain audience, he began to express that he wanted to be himself, and changed the network ID back to the original name "Ling Dale", this inspirational script of "being yourself" caters to the expectations of some audiences. From the comment area of Ling Dale's account today, it can be seen that he has indeed gained his own fans, and what these fans like is the "cultivation sense" that accompanies him out of the shadow of the star and turns into an Internet celebrity.

When "meal replacement" also begins to engage in CP, can the star face be used like this?
When "meal replacement" also begins to engage in CP, can the star face be used like this?

Can celebrity faces be used like this?

Whether it is a cottage cave or today's Internet celebrity bloggers rubbing the popularity of celebrities, it has caused strong dissatisfaction from fans and even the stars themselves. Regardless of whether the celebrity faces mix well or badly, the essential question we have to discuss is, can celebrity faces be used like this?

Tian Yu, a lawyer at Beijing Minbo Law Firm, said that if celebrities use the names of artists because they look alike, confuse others, cause a decrease in the social evaluation of the artist, or use the name of the artist to conduct commercial activities, it may be involved in infringement.

On the one hand, this kind of behavior may infringe on the celebrity's right to name, portrait right and reputation right, and on the other hand, such for-profit activities of performing under the name may also involve copyright infringement of artists or related works.

In 2015, Wang Feng discovered that the imitator Ding Yong was using his name, likeness, and copyrighted songs to engage in profit-making activities, so he sued Ding Yong to court on the grounds of infringing on his right to name and portrait rights, demanding that he immediately stop the infringement, and Wang Feng finally won the lawsuit.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Wang Feng's imitator Ding Yong

Some celebrity faces directly swagger with the star's own name, and some celebrity faces mark the word "small XXX" on the poster, but the "small" word is very small, and there is suspicion of deliberately confusing the public. Mi Xinlei, a lawyer at Jincheng Tongda & Neal Law Firm, said that this may involve false publicity in the Anti-Unfair Competition Law.

Using the name of the Buddha-figure to make money has caused the dissatisfaction of many celebrities themselves. Nicholas Tse's agency has publicly condemned the imitators' behavior of going to the cave to make money, clarifying that Nicholas Tse himself has nothing to do with the event, and Lin's agent has also said that he will use the weapon of law to fight the repeated infringements of imitators.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Nicholas Tse and Lin Junjie's team's attitude towards the cottage version

But now that celebrity faces have switched to online business, is behavior similar to "Jiuyue Yicheng" suspected of infringement?

Lawyer Tian believes that a basic premise is that they are not really these two artists, everyone knows that they are not these two artists, and they did not use the names of the artists to make others mistakenly think that they are these two artists, and did not have a negative impact on the social evaluation of the artists, which is difficult to determine infringement.

Lawyer Mi said that if it is not in the name of the star himself, or there is obvious confusion, it does not necessarily constitute infringement. "This kind of edge ball has been around for a long time, but because it is difficult to say that it constitutes infringement, and it is difficult to say what loss is to the artist, the artist may also turn a blind eye."

If in the past, celebrity faces were deceived by the artists themselves to defend their rights and be punished by law, then today's Internet celebrity faces are more facing the pressure of public opinion.

Although Luha has successfully transformed into a cargo anchor, there will still be people in the comment area of his account who condemn him for rubbing his popularity, and a high-praise hot comment said: "I haven't experienced his suffering, but I occupy his light." ”

Entertainment Studio originally contacted Jiuyue himself and wanted to hear him talk about his journey as a star face, but later learned from the agent that Jiuyue has recently been scolded on the Internet, and even with a CP co-production video with Issei has also been scolded, so his mood has been particularly low recently.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Jiuyue's comment area

The star face is undoubtedly a double-edged sword, and when the high attention brought by the star face quickly gains traffic, the scolding must be accompanied by it.

In October last year, Ling Dale once changed the ID back to Luha, which caused dissatisfaction among many passers-by and fans, and some people asked, didn't you say to be yourself? How did it change back? Other netizens replied, and they were short of money again.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Comment section after the name change of "Luha"

In the Internet era, celebrity faces will face voices from all directions, use celebrity faces to make money but bear infamy, or be themselves, they can only choose one way to go.

Huang Zitao once said to Lianmai's own imitator, Huang Zicheng, "Be yourself more, I watched your video, you have your own charm." ”

What is certain is that in this rapidly changing era, even the flowering period of stars is shortening, living in the shadow of stars is not destined to last long, and everyone should be themselves.

When "meal replacement" also begins to engage in CP, can the star face be used like this?

Read on