At 10 p.m. on May 30, Pinduoduo's "618 Opening" activity was fully launched. From now until 24 o'clock on June 3, Pinduoduo's 10 billion subsidy will scatter 5 billion coupons to create the "most affordable 618 promotion in history". During the event, each person can receive a coupon of up to 500 yuan, which can be used superimposed on the basis of tens of billions of subsidies.
In order to bring more inclusive consumption benefits to the largest number of users, Pinduoduo's 10 billion subsidy "618 Door Opener" will cover all brand goods on the platform, covering all categories of goods such as mobile phones, digital, home appliances, beauty, fresh food, food, mother and baby, clothing and accessories.
The event also launched special sessions for all categories. This special event will continue the concept of "618 every day" and the practice of "low price on the whole network, genuine invoice", while further optimizing the consumer experience, it will continue to break through the bottom price of the whole network, such as the iPhone14 Pro Max coupon with a price of 13499 yuan on the official website and drop 2300 yuan after the coupon! Before the advent of 618 on the whole network, "618 Popular" brought consumers a "four-day and two-hour" consumption spree.
It is reported that in order to bring consumers a shopping experience of "618 every day", since April 6 this year, Pinduoduo has launched the "Digital Home Appliance Consumption Season", and in the first quarter, 1 billion real money has been invested on the basis of tens of billions of subsidies to provide additional subsidies for all categories of digital home appliances with strong consumer demand.
Up to now, Pinduoduo's tens of billions of subsidies have successively started to supplement all categories of Xiaomi's products, and the "May Day Super Supplement", "Computer Super Supplement" and "Home Appliance Super Supplement" for 3C digital multi-category. Since the launch of the "Digital Home Appliance Consumption Season" and a series of supplementary activities, the enthusiasm of platform consumers for digital home appliances has increased rapidly, and most products have doubled.
Scatter 5 billion yuan, and each person can receive up to 500 yuan
In order to further enhance consumers' enthusiasm for shopping, from 10 p.m. on May 30 to 24 p.m. on June 3, Pinduoduo's "618 Opening" campaign will successively distribute 5 billion coupons, each person can receive up to 500 yuan, bringing more consumption benefits to the largest number of users.
During the event, consumers can open the Pinduoduo APP and enter the 10 billion subsidy channel, they can see the 10 billion subsidy large coupon collection entrance, and click "Happy Acceptance" to receive the coupon.
Open the Pinduoduo APP and enter the 10 billion subsidy channel, you can see the entrance to receive 10 billion subsidy coupons.
According to the person in charge of Pinduoduo's 10 billion subsidy, in general, with the blessing of "10 billion subsidies + large coupons", during the event, platform users can enjoy a rare discount in the industry, and the price is directly lower than the whole network 618.
For example, SK-II three-piece box, multi-person group dropped to 1389 yuan, the discount reached 19%; Estée Lauder's seventh-generation small brown bottle repair serum 100ml multi-person group dropped to 472 yuan, with a discount of 35%; The new version of the 150ml La Mer Mystery Repair Essence Water Multi-person Group has been reduced to 555 yuan, and the subsidy has reached 56%. Sony PS5 optical drive console, etc., the discount is up to 10%.
"618 Opening" covers all categories, creating the most affordable 618 on the entire network
In this special event of the "618 Door Opener" category of tens of billions of subsidies, Pinduoduo joined forces with Apple, Dyson, Cobos, Stone, Huawei, Xiaomi, OnePlus, vivo, Lenovo, HP, Shenzhou, Sony, Nintendo, Midea, TCL, Konka, Haier, Vantage, Xiaotian and other mainstream brands, covering mobile phones, digital, home appliances, beauty and other domestic and foreign big brand goods, on the basis of tens of billions of subsidies, to make a significant supplement, so that consumers can experience better quality products at more affordable prices.
Mobile phone products are still popular in this "618 Opening" event. Among them, the Huawei Mate 50Pro, which starts at 6799 yuan on the official website, drops to 4699 yuan, with a discount of 21%-30%; The official website price of OnePlus Ace 2, which starts at 2799 yuan, drops to 2425 yuan; The vivo iQOO Neo7SE, priced from 2099 yuan on the official website, dropped to 1549 yuan, with a discount of 22%-26%; The OPPO K10x, which starts from 1499 yuan on the official website, has dropped less than 1,000 yuan, with a discount of more than 28%; The official website price of Redmi K60 from 2299 yuan, after the coupon dropped to 2015 yuan; The straight-screen version of the Honor 80 Pro with a price of 3699 yuan on the official website has been dropped to 2709 yuan, and the subsidy has reached 26%; The vivo X90, which starts at 3999 yuan on the official website, has dropped to 3099 yuan, and the subsidy is more than 21%.
The "618 Flag" activity is greatly supplemented on the basis of tens of billions of subsidies.
At the same time, in order to meet the consumer demand of platform users for Apple series products, the platform also launched a special iPhone series session. According to the event page, the iPhone 14 Pro with an official website price starting from 7999 yuan starts from 6159 yuan after the coupon, and the discount reaches 17%-23%; The official website price of the iPhone 14 from 5999 yuan dropped to 4699 yuan after the coupon, and the discount reached 16%-21%; The official website price of the 256G iPad pro 11-inch M2 version is 7599 yuan, which is directly reduced to 6379 yuan, and the discount reaches 16%; The official website price of the 256G iPad air5 m1 chip version is 5999 yuan, straight down to 4679 yuan, and the discount reaches 20%; The official website price of 1899 yuan AirPods Pro (second generation), after the coupon dropped to 1459 yuan, the discount reached 23%; The official website price of Apple Watch SE from 1999 yuan dropped to 1449 yuan after the coupon, and the discount reached 23%-28%.
In the field of major appliances, the Vantage range hood i11210, which costs 3299 yuan on the official website, dropped to 2559 yuan, and the subsidy reached 22%; Xiaomi's 1.5-horse new energy-efficient inverter air conditioner, priced at 2,399 yuan, dropped to 1,729 yuan, and the subsidy reached 28%; The Haier 10kg automatic inverter drum washing machine with a price of 2599 yuan on the official website only needs 1479 yuan after the coupon, and the subsidy reaches 43%.
In the field of household appliances, the net price of Dyson V12 cordless vacuum organ was 4099 yuan, which dropped to 3250 yuan; The official website price of Dyson HD15 high-speed hair dryer is 3199 yuan, only 2448 yuan, and the subsidy reaches 23%; The Cobos T10S automatic water sweeping robot with a price of 3699 yuan on the official website dropped to 2699 yuan, and the subsidy reached 27%; The official website price of 4099 yuan stone G10S sweeping and mopping integrated sweeping robot, after the coupon dropped to 3437 yuan.
In the wine category, the 2-bottle of 53 degrees 500ml of Kweichow Feitian Maotai with a market price of 6099 yuan dropped to 5416 yuan; Wuliangye Pu Wu 52 degrees 500ml*2 bottled official website price of 2798 yuan, after the direct drop only 1776 yuan, the discount reached 36%.
"This event is all official direct supplement, aiming to provide consumers with cost-effective products, without fear of price comparison." The person in charge of the Pinduoduo 10 billion subsidy project said that while continuing to break through the low price of the whole network, Pinduoduo 10 billion subsidy has also carried out special upgrades to logistics, after-sales and other service systems, providing consumers with a full range of service guarantees such as buying expensive compensation, national joint warranty, fake one compensation ten, home delivery, door-to-door installation, etc., to ensure that consumers "buy with peace of mind and return with confidence".
Chengdu Daily Jinguan News reporter Wang Xin