The pricing of X-Trail e-POWER is very reasonable, and at present, the Chinese market has set the lowest price in the world.
There are two models on sale in the domestic market, the 189,900 luxury version and the 199,900 supreme version, and the price difference between the two models is 10,000, mainly due to the configuration gap in software.
18-inch wheels, induction trunk, HUD, and seat heating are not available in the 189,900 luxury version, and strictly speaking, the 189,900 luxury version is enough.
X-Trail e-POWER is a very powerful model.
On the one hand, it adopts the e-POWER power system, a VC-Turbo 1.5T engine, two motors, and a 2kWh flash charging and flash battery pack.
The characteristics of this power architecture are that the power is not weak, the fuel consumption is not high, the acceleration performance is only 6.9 seconds, which is the fastest one among the 200,000-class joint venture SUVs, and the comprehensive fuel consumption is only about 6.5L, and this is a measured result.
The characteristics of e-POWER are not only fast acceleration and low fuel consumption, because the motor is 100% driven throughout the process, so the driving experience of X-JUN e-POWER is very soft, mainly reflected in less noise, excellent NVH, and smooth power throughout the process.
This largely subverts people's traditional driving experience in the past, in fact, X-Jun e-POWER is an electric vehicle, an electric drive vehicle.
On the other hand, the e-4ORCE four-wheel drive system is used, which is a set of unconventional, conventional electronically controlled four-wheel drive, without heavy transmission shafts, the two motors on the front and rear axles are very fast, and the focus point is accurate and the power distribution is uniform.
e-4ORCE four-wheel drive is one of the most popular four-wheel drive types in the current market, X-Jun e-POWER itself is a passing performance, escape performance higher than traditional SUV, although pulling out off-road has a certain pressure, but it is certain that the vehicle stability, the ability to get out of trouble is PLUS level.
Taking a step back and looking at the 200,000-level traditional SUV market, there are only a few models that can be on mechanical four-wheel drive, let alone the electrified e-4ORCE four-wheel drive.
The most important thing is that X-Trail e-POWER also uses Nissan's L2 automatic driving assistance system, which has a good sense of experience, realizing the free adjustment of vehicle speed, following the car, and changing lanes in the full-speed range, especially during high-speed cruising The experience is very good.
Although the intelligent sector is not the most adept at daily life, the two versions of intelligent network connection and mobile phone interconnection have no shortcomings, clear and smooth navigation, network response speed, APP and voice dialogue are smart, efficient and high-speed, and the user experience is not bad.
Such a product has actually attracted the attention of users as soon as it is launched, mainly because the pricing is very reasonable.
The starting price of the fuel version of X-Jun is already 179,900, and the price of 189,900 of X-Jun e-POWER is higher than that of the Q-Jun configuration priced at 200,000 yuan in the past, and there are more e-POWER, electric four-wheel drive, L2 and other configurations.
This is naked self-subversion.
The Japanese market has a very high evaluation of the X-Jun e-POWER, because in the eyes of Japanese consumers, the X-Jun e-POWER is a very competitive model, and its strength is far above rivals such as RAV4 and CR-V.
The local X-Jun e-POWER price is 3.51 million to 5.04 million yen, exchange rate, low-end models also have 177,000 yuan, it is worth mentioning that the Japanese market X-Jun e-POWER low-end model is a two-wheel drive version, equipped with four-wheel drive X-Jun e-POWER is priced at 4.46 million yen, that is, more than 220,000 yen.
The Japanese market has a very high rating on the engine performance and driving texture of the X-Jun e-POWER, which means that they think that the X-Jun e-POWER is a very powerful product, but the price score is very low, and the locals think that the price of the X-Jun e-POWER is high.
Indeed, the price of the X-Trail e-POWER four-wheel drive has come to about 220,000, and the price of 4.46 million yen is not low.
It needs to be emphasized here that the Japanese consumers think that the good X-Trail e-POWER is essentially an excellent product, and the problem of high pricing does not exist in China, because the 189,900 price in the domestic market is the lowest price in the world, at least about 15% lower than the Japanese market.
X-Trail e-POWER has Nissan's ultimate stability advantages, excellent reliability, excellent comfort, integrated electric, four-wheel drive, intelligent three major sector advantages, and put 189,900 pricing sincerity in the Chinese market.
This is also the model that has been sprayed the least among many models on the market recently, indicating that Nissan's new pricing strategy is successful.