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The most expensive "Fast and Furious", North American audiences do not buy it

In the third week of May, Fast and Furious 10 embarks on a global fury journey.

"Fast and Furious 10" is directed by Louis Leterrier, Vin Diesel, Michel Rodriguez, Kang Sung-ho, Tyrese Gibson, Charlize Theron and Jason Statham all return, and also joins new faces such as Jason Momoa, Brie Larson and Alan Ridgeson, telling the story of Don, who has completed countless tasks, is about to face a dangerous opponent, a mortal threat who emerges from the shadows of the past, vowing to destroy Don's family to avenge the blood sea. And completely destroy everything Don loves and his loved ones.

The most expensive "Fast and Furious", North American audiences do not buy it

As expected, "Fast and Furious 10" won nearly $70 million at home and more than $250 million outside North America, setting an overseas record for a Hollywood movie this year.

But the cost of "Fast and Furious 10" has also risen sharply, with a shooting budget of a staggering $340 million, making it the fifth most expensive film project in history, putting forward strict requirements for subsequent returns.

The first week was inferior to the previous work, and the media audience evaluation was divided

According to The-Numbers, Fast and Furious 10 earned $7.5 million, exactly between Part 8 ($10.4 million) and Part 9 ($7.1 million). "Fast and Furious 10" was rolled out to 4,046 theaters in North America, earning $67.02 million in its first weekend and $16,600 in revenue per museum, replacing "Guardians of the Galaxy 3" to top the list.

The most expensive "Fast and Furious", North American audiences do not buy it

This opening figure is temporarily ranked 5th this year, better than "Quidi 3" ($58.37 million) but not as good as "Fast Pursuit 4" ($73.82 million). Within the series, "Fast and Furious 10" is only higher than the first three works, and from the fourth in 2009 to the ninth in 2021, the North American premieres of all the main films exceeded 70 million US dollars, and the stand-alone "Fast and Furious: Special Ops" was slightly lower (60.04 million US dollars). After the seventh installment set a series record with $147 million, the results of the subsequent works of "Fast and Furious" showed a slow decline, highlighting the shrinking audience of the series.

From the perspective of word of mouth, the freshness of "Fast and Furious 10" on Rotten Tomatoes is as low as 54%, which is slightly lower than the media comprehensive score of Part 9 (59%), and even lower than the 5th to 8th films above the pass line and the biography of the story, indicating that film critics' satisfaction with this series continues to decline.

In contrast, the popcorn index of "Fast and Furious 10" remained at 85%, and the 6.4 points (18,000 reviews) on IMDb showed that fans still have a positive attitude towards the film's action scenes. The current audience reviews for "Fast and Furious 10" tend to be positive, and it fell 68% month-on-month to $5.31 million on Monday, with Nuggets lagging behind Part 9 in the same period.

The most expensive "Fast and Furious", North American audiences do not buy it

Under the impact of "Fast and Furious 10", the resistance of many old films is significantly different: "Guardians of the Galaxy 3" fell 48% to $32.41 million, and after 18 days of release, it has received more than $270 million, maintaining the rare strong performance of the "Marvel Cinematic Universe"; "Super Mario Bros. Movie" fell slightly by 24% to $9.6 million, and the cumulative box office officially exceeded $550 million on the 22nd, firmly occupying the top spot in this year's box office list. On the other hand, the live-action version of "Saint Seiya" fell by 70% the next week, and North America has not yet broken through the million-dollar line, becoming the biggest box office dud so far in the summer.

Strongly driven by "Fast and Furious 10", the North American weekend market closed at $122 million, exceeding the 100 million yuan line for the seventh consecutive week; as of the 19th, North American annual theatrical output opened the $3 billion mark, and last year did not reach the target until June. In the process, Universal Pictures' North American box office reached more than $966 million, and it is about to become the first distributor to join the 1 billion club this year, followed by Disney and Lionsgate with about $500 million and $300 million respectively.

The soaring cost left a famous film history, and the road to recouping investment was long and long

After the release of "Fast and Furious 10", the global box office of all 11 works has exceeded 6.9 billion US dollars, ranking 7th on Hollywood's highest-grossing series. With the gradual upgrading of the main story and special effects scenes, the production cost of "Fast and Furious" has also risen, starting from the first part (38 million US dollars), which was a B-grade film 22 years ago, to the 7th part has remained above 190 million US dollars, and the 10th part has reached a staggering point.

According to TheWrap, even after accounting for the offsetting effect of tax incentives, the filming cost of "Fast and Furious 10" soared to $340 million, which is not only seventy percent higher than the investment amount of Part 9 ($200 million), but also far exceeds the original record held by Part 8 ($250 million).

In fact, in the single-film budget ranking released by The-Numbers, "Fast and Furious 10" became the 5th most expensive movie of all time, after "Avatar: The Way of Water", "Pirates of the Caribbean 4: Strange Waves" and "Avengers" 2 and 4.

The most expensive "Fast and Furious", North American audiences do not buy it

When Fast and Furious 10 was officially announced in April last year, the net budget disclosed by that time had reached $300 million, and by November it had been revised up again to $340 million. There are multiple reasons behind this sharp rise. First of all, the overall cast salary, represented by Vin Diesel, is believed to be $100 million, and Diesel alone has $20 million.

In addition, global inflation has led to a general increase in costs, and mandatory testing requirements based on security protocols have also increased the cost. Coupled with the huge investment in publicity, the return line of "Fast and Furious 10" has undoubtedly been further pushed up, putting forward strict requirements for its global box office.

According to Comscore, "Fast and Furious 10" landed in 85 countries and regions, and the box office outside North America reached $251 million in its first week, setting a new overseas high for Hollywood movies this year. Mainland cinemas led with US$78.3 million, followed by Mexico (US$16.7 million), Brazil (US$9.6 million), India (US$8.6 million), Indonesia (US$8.4 million) and France (US$8.03 million). It is worth mentioning that "Fast and Furious 10" is enough to rank 9th in the local all-time opening chart in Brazil, and the 2nd highest score in Hollywood non-super-British themes in India. In total, "Fast and Furious 10" has reached nearly $319 million worldwide, the best start after "Super Mario Bros. Movie", and is expected to hit $700 million in the future.

The most expensive "Fast and Furious", North American audiences do not buy it

Rao is so, the task of returning to the cost of "Fast and Furious 10" is still difficult. Assuming that North America maintains a similar pace to its predecessor, Fast and Furious 10 is expected to approach $160 million at home, while Part 9's overseas revenue is close at $546 million, and even if Fast and Furious 10 can increase to $560 million, the world will only accumulate to $720 million. Based on this calculation, "Fast and Furious 10" is expected to return about $280 million in theaters, which is still $60 million short of the net cost. Next, "Fast and Furious 10" still has input in channels such as home video and streaming media, but after deducting various expenses such as publicity, dividends and interest, it is quite difficult to finally convert into positive income.

Of course, as the penultimate installment in the series, "Fast and Furious 10" may cover part of the cost of the final chapter, just as "Avatar: The Way of Water" was accompanied by footage of the sequel, which will be one of the considerations for producers to measure the profit margin of individual projects. And "Dwayne" Johnson, who had previously publicly quarreled with Diesel, returned unexpectedly in "Fast and Furious 10", which also added more suspense to the plot direction of Part 11.

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