Hello everyone, this is the Zhengfang game, I am the Zhengfang little brother.
The state of operation of a game "South is an orange, the north is an orange" is sometimes related not only to the quality of the game, but also to the place of operation. For example, CF even the Korean family is cold, but the national service is still an FPS boss, and the "Power Dance Troupe" Hanbok has been cool for a long time, and the national service said that it can fight for another 10 years.
Recently, a popular mobile game with Japanese clothing, Taiwanese clothing has cooled in less than a year.
Recently, "Neil: Rebirth" traditional Taiwan server announced the suspension of operation, the official said that because it is difficult to provide players with satisfactory services, so it was decided that the game will be suspended on June 30, and players who have purchased but have not yet used the balance of paid gems can apply for a refund.
"Neil: Rebirth" is developed by Taro Yokoo of the "Neil" series as the creative director, developed by Applibot, and distributed by SE, and the agent of traditional Taiwanese is Xiaomeng Technology controlled by Station B.
The "Neil" series is SE's trump card, of which "Neil: Mechanical Age" is even more popular, with global sales reaching 7.5 million by 2023.
After the game became popular that year, SE began to cut leeks madly, such as a simple game-themed bracelet daring to sell for 627 yuan, and the steam version of the national region was priced at 199 yuan, and there was no reason to suddenly soar to 412 yuan, but the players who went to buy it were still in an endless stream...
This IP is so popular, so it is natural to play mobile games.
Neil: Reincarnation was exposed in 2020 and shares a worldview with Neil: The Pretender and Neil: Mechanical Age, and the protagonist of the game is a little girl who accompanies her ghost "Mama".
"Neil: Rebirth" was launched on July 14, 2022, with more than 500,000 pre-orders, and then the game was linked with "Persona 5: Royal Edition" and "Cavalry on Dragonback 3", but apparently these two linkages did not save the game's decline.
Because the Taiwan server was discontinued less than a year after it was launched, some players exclaimed, "I haven't played yet?" Some sighed "so fast", and some netizens saw that the agent was Xiaomeng Technology, and said that "Xiaomeng is not surprised" and "Xiaomeng is super normal".
Some netizens said that it was not Xiaomeng's problem, but Yokoo Taro's problem, complaining that "it proves that Yokoo Taro can't do mobile games", but then some netizens refuted these statements and said that "the daily service is very good, and it has just been launched in the third chapter." ”
In 2021, the daily server of "Neil: Rebirth" reached 3 million downloads in 4 days and 5 million in 7 days, exceeding 10 million in a month.
Some players of "Neil: Rebirth" came out and said that this cannot be blamed on Xiaomeng, but that the audience of this game is too small, because this game is slow and not suitable for today's mobile game market environment. ”
Whether the suspension of the "Neil: Rebirth" server is caused by Xiaomeng's miss, or the shortcomings of the game itself, in short, in the eyes of melon-eating netizens, this situation is "Genshin won again".
Little brother: In fact, Japan's game environment and players' tastes are different from players in other Asian countries, resulting in a unique taste of Japanese mobile games, so some Japanese mobile games, even with national uniforms, can not be popular out of the circle.
A positive question: What Japanese mobile games have you played?