Artificial intelligence is one of the hottest areas of technology today and one of the most promising technologies in the future. In the development of artificial intelligence, there is a concept that has attracted more and more attention, that is, the big model. What is a large model? Large models refer to artificial intelligence models trained using massive data and powerful computing power, which can handle a variety of complex tasks, such as language understanding, image recognition, natural language generation, and so on.
As one of the earliest companies in China to invest in artificial intelligence research and application, Baidu has always maintained a leading position in the field of large models. Robin Li, founder, chairman and CEO of Baidu, recently said on many occasions that the big model has successfully compressed human cognition of the entire world, allowing us to see the path to achieve general artificial intelligence. "At present, we are at a new starting point, this is a new era of artificial intelligence with big models as the core, big models have changed artificial intelligence, and big models are about to change the world." Li Yanhong said.
The big model redefines human-machine interaction
Robin Li believes that the redefinition of artificial intelligence by large models is reflected in three aspects: redefining human-computer interaction, redefining marketing and customer service, and giving birth to AI native applications. Among them, redefining human-computer interaction is the most important point. Li Yanhong said that natural language human-computer interaction will bring about a revolution in prompt words. Your future compensation level will depend on how well your prompts are written, not how well your code is written.
What is the prompt word? The prompt word refers to some text or speech input to the large model, which is used to guide the large model to generate the desired output. If you want the big model to write an article, you can type it some keywords or titles and let it generate articles based on these prompts. The quality of the prompt word directly affects the output quality and efficiency of the large model, so the design of the prompt word is a very important skill.
Baidu has made a lot of attempts and innovations in natural language human-computer interaction. Baidu has launched DuerOS, an intelligent dialogue platform that allows users to interact with various smart devices through voice, controlling home appliances, querying information, entertainment and education. Baidu also launched the intelligent creation platform Feijiao ERNIE, which can generate various types of text content based on the user's prompt words, such as articles, dialogues, poems, song lyrics, etc. Baidu has also launched an intelligent search platform, Baidu Know, which can give the best answers based on users' questions and provide relevant knowledge graphs and video answers.
The big model redefines marketing and customer service
Robin Li believes that large models can not only change human-computer interaction, but also change marketing and customer service. Li said that big models can make marketing smarter, more personalized and more efficient. The large model can generate the most suitable advertising copy, pictures, videos, etc. according to the user's interest, behavior, scene and other data, and improve the conversion rate and effect of advertising. The large model can also adjust advertising strategies in real time based on user feedback to achieve dynamic optimization.
Baidu has done a lot of applications and explorations in intelligent marketing. Baidu has launched an intelligent marketing platform, Baidu Network Alliance, which can recommend the most suitable advertising content for users based on data such as attributes, intentions, and behaviors, and achieve accurate matching and delivery. Baidu has also launched Baidu Creative Cloud, an intelligent creative platform, which can automatically generate various types of creative materials according to users' needs and scenarios, such as copywriting, images, videos, etc., to achieve rapid production and optimization.
Li believes that large models can also make customer service smarter, friendlier and more efficient. The large model can generate the most appropriate answers and suggestions according to the user's questions and emotions, and provide relevant services and guidance. The large model can also adjust the dialogue strategy in real time according to the feedback of users to achieve dynamic optimization.
Baidu has done a lot of applications and innovations in intelligent customer service. Baidu has launched Baidu Intelligent Cloud, an intelligent customer service platform that provides intelligent customer service solutions for online education, finance, e-commerce, tourism and other industries to help enterprises improve customer satisfaction and service efficiency. Baidu has also launched Xiaodu, an intelligent customer service robot to provide users with intelligent Q&A and services in multiple scenarios such as Baidu APP, Baidu Map, and Baidu Network Disk, realizing human-machine collaboration and self-service.
Big models have spawned AI native applications
Robin Li believes that large models can not only change human-computer interaction, marketing and customer service, but also give birth to some new AI native applications. AI native applications refer to those applications that rely entirely on AI technology and cannot be achieved without AI technology. Li said that these applications will bring unprecedented value and experience to mankind.
Baidu has done a lot of exploration and innovation in AI native applications. Baidu has launched Baidu Music, an intelligent music platform, which can automatically generate personalized music content such as playlists, songs, lyrics, etc. based on users' preferences, emotions, scenes and other data. Baidu has also launched Baidu Education, an intelligent education platform, which can automatically generate personalized educational content such as courses, questions, answers, etc. based on users' learning goals, levels, progress and other data. Baidu has also launched an intelligent social platform Baidu Zhixin, which can automatically generate personalized social content based on users' interests, hobbies, needs and other data, such as topics, content, friends, etc.
Baidu wants to be the first company to redo all its products
Robin Li said that the big model will change the world, and Baidu will be the first company to redo all its products. He said that Baidu has invested huge resources and energy in the field of large models, established the world's largest AI computing platform Feijiao, developed the world's most advanced AI model ERNIE, and created the world's richest AI application scenarios. He said that Baidu's goal is to make every product develop based on the big model, so that each industry has its own big model, so that every user can enjoy the convenience and value brought by the big model.
Li Yanhong said that Baidu should not only be a leader in AI technology, but also a promoter and popularizer of AI technology. He said that Baidu will open up the technology and capabilities of large models to more partners and developers, so that they can easily use large models to create more AI applications. He said that Baidu will also pass on the wisdom and value of the big model to more users and consumers, so that they can easily use the big model to improve their lives and work.
Baidu believes that big models are the future of artificial intelligence and the future of human society. Li Yanhong said that Baidu hopes to make artificial intelligence better serve human beings through large models, so that human beings can better enjoy artificial intelligence. He said that Baidu looks forward to working with more partners and developers to explore the infinite possibilities of big models, create the infinite value of big models, and jointly meet the infinite future of big models.