Nova Coffee's new product Mangmang, crisp, Bobonate on the new, Heychazi brand Hei Xiao Vial increased its capital to 300 million yuan

Recent consumer events, new things have come to the fore!

1. Cargill carries out regenerative agriculture projects overseas

Cargill says it is expanding its regenerative agriculture programs in Europe, where farmers in Germany, Poland, Romania and France will receive financial compensation to adopt climate-friendly farming practices. Cargill's RegenConnect is a voluntary, market-based regenerative agriculture program designed to help farmers improve soil health and decarbonize agricultural supply chains. RegenConnect will also expand in the U.S., launching the program in Alabama, Colorado, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Oklahoma and Texas. The program was launched two years ago and will now be available in 24 states. It will also provide U.S. farmers with higher payments, cover more commodities (such as cotton), and improve the convenience and accessibility of enrollment through mobile devices.

2. NOWWA Coffee's new product is shiny and crisp, and Bobonate is new

Recently, NOWWA Coffee launched a new product of the Crispy Bobo Latte. The drink is made of sweet and juicy red grapefruit, soft and sweet 8-minute ripe Tainong mango; In addition, coconut milk, which is free of lactose and trans fatty acids, has a mild taste and rich aroma. The upgraded version of Yangzhi Manna was also launched at the same time.

According to the Tianyancha App, the ownership of "Nova Coffee" belongs to Shanghai Lixing Technology Co., Ltd., which was established in June 2019 with the legal representative Guo Xingjun and a registered capital of about 11.2 million yuan, which is jointly held by Guo Xingjun, Sun Binbin, Tibet Taifu Culture Media Co., Ltd. and others. (Sky Eye Check)

3. Mars Logistics team develops innovative warehouse management systems that increase efficiency and save millions of dollars

Mars has implemented a new Warehouse Management System (WMS) that was developed, tested and implemented at 10 Mars warehouse locations in North America in just eight months. Carlos Miranda, an expert in logistics functions, and his team took the company's five principles (quality, responsibility, reciprocity, efficiency, freedom) as their polar star, developing and presenting to their leadership team a plan outlining how to revolutionize the system. Once approved, Carlos' team had the authority to contact suppliers to develop the new system and introduce it to Mars warehouse sites in the United States, Canada and Mexico, some of which span 1.5 million square feet.

4. The order volume of Meituan flash sale in the first quarter increased by more than 30% year-on-year

On May 25, Meituan announced its unaudited consolidated results for the first quarter. Data shows that in the first quarter of 2023, driven by the double growth in the number of transaction users and transaction frequency, the number of Meituan flash sale orders increased by about 35% year-on-year. Meituan said that during the holiday period in the first quarter, such as Spring Festival, Valentine's Day and Women's Day, the demand for real-time delivery of gifts on the Meituan platform increased significantly. In the first quarter of 2023, the number of annual active merchants increased by more than 30% year-on-year, and non-food specialty stores, alcoholic beverages and flowers maintained rapid growth.

5. Taocai and Taoxianda merged and renamed Taobao to buy vegetables

It is reported that Taocai Cai and Taoxianda completed the merger, and officially changed their name to Taobao Buy Vegetables, and are now online on the homepage of Taobao APP. As a community e-commerce brand under Alibaba Group, Taocaicai provides consumers with daily necessities and fresh food next-day pick-up services. Taoxianda provides online and offline integrated service solutions for FMCG brands and third-party food retail partners. According to previous reports by NetEconomics, the merger is one of the adjustments of Alibaba's domestic digital business sector, and Li Bo, the former president of Taocaicai, was transferred to the CFO of Tmall Taobao.

6. Negotiate the new summer limited strawberry ice cream flavored melon seeds

On May 25th, Qiaqia Food launched summer limited strawberry ice cream flavored melon seeds, pink packaging with high value, echoing the taste, and the taste is more refreshing after chilling.

7. Heytea brand Xixiao Vial Company increased its capital to 300 million yuan, an increase of 200%

According to the Tianyancha App, on May 22, Xixiao Bottle Tea (Zhuhai) Co., Ltd. underwent industrial and commercial changes, and the registered capital increased from 100 million yuan to 300 million yuan, an increase of 200%. The company was established in March 2021, the legal representative is Yu Feng, and the founder of Heytea Nie Yunchen is the executive director, and its business scope includes beverage production; food sales; Internet sales; Food additive sales, etc., wholly owned by Hey Xiaocha Hong Kong Beverage Co., Ltd. It is reported that "Xi Xiao Bottle" is a bottled beverage brand under Heytea.

8. New Chinese tea drink Guo's Hua Dan Tea received tens of millions of Series A financing

Recently, Hua Dan Tea (Chongqing) Catering Management Co., Ltd., a subsidiary of the new Chinese tea drink "Guo's Hua Dan Tea", announced that the company has obtained tens of millions of Series A financing, and the investment institution is Hansheng Fund Management Co., Ltd. Kuok's Hua Dan Tea takes the two popular IPs of "Hua Dan + Milk Tea" as the explosive point, its products meet the health needs of urban young people, and many of its products use glycol tea as the main raw material, rich in theabrownin, which is a high-quality ingredient of "lowering fat and scraping oil".

9. ELECTRO X cooperates with the Giro d'Italia to launch the electrolyte drink PLUS competition co-branded model

On May 24, the RIDE LIKE A PRO Yangtze River Delta Open Championship cooperated by ELECTRO X Electric Body Research Institute was successfully held on May 20-21, as an official special drink, ELECTRO X launched the Si'an Cut-off Beverage PLUS Competition co-branded version containing 500mg electrolyte, 300mg of tea polyphenols and 12.5g of glucose per bottle, adding motivation to the players. The ATTACK-EXAR team, signed by ELECTRO X, showed absolute strength in the race, winning the first and second places.

10. The snack chain brand "Kuandou Spicy Braised Skewers" completed a round of financing of 30 million yuan

Recently, Shandong launched the snack chain brand "Kuandou Spicy Braised Skewers" under Catering Management Co., Ltd. to complete a round of financing of 30 million yuan, financed by Shiteng Capital with unique vision. It is reported that the funds in this round of financing will successfully upgrade the service of the Kuandou spicy snack brand, and will fully share the investor's Internet big data, catering, supply chain and other composite genes.

11. Fonterra released its fiscal 2023 third quarter results

On May 25, Fonterra released its results for the first three quarters of fiscal 2023. For the first nine months of fiscal 2023 ended April 30, Fontterra's profit after tax was NZ$1,326 million, equivalent to NZ$0.81 per share. This represents an increase of NZ$854 million over the same period last year. Fonterra Greater China also achieved revenue and profit growth, achieving revenue of NZ$5.247 billion (approximately RMB 22.560 billion), up 2% year-on-year; Adjusted earnings before interest and taxes (EBIT) were NZ$341 million (approximately RMB1.466 billion), up 12% year-on-year.