With both the personal experience of the guest perspective and the public perspective, "Beautiful Battle" uses multiple perspectives to see through women's hearts, output women's views, and achieve wall-breaking resonance in the field of variety shows and real life, so that the majority of users have emotional resonance.
Text | Wakatani
In recent years, female power is being seen.
In Liu Yang, China's first female astronaut in space, we see the female power with unlimited courage, in Tu Youyou, a medical scientist who discovered artemisinin and won the Nobel Prize in physiology or medicine, we see the female power of actively embracing the stress dilemma, in Quan Hongchan, the Olympic diving champion who broke the world record, we see the female power who dares to fight the battle, and from Zhang Guimei, a winner of the "July 1st Medal" and the teacher who founded China's first free girls' high school, we see the firmness of the heart. The power of women who keep moving forward.
With their outstanding contributions in different fields such as scientific research, aviation, and sports, the social popularity of "She Power" continues to rise, laying the groundwork for the arrival of the era of "all-female variety shows".
Riding the wind "She Power" rises, "all-female variety shows" have sprouted in the categories of singing and dancing, interviews, reasoning, and talk shows. Anchoring this content trend, iQIYI actively leads the content innovation of women's themes, taking the lead in launching the first all-female outdoor reality show "Beautiful Battle" with "female power" as the content background, and comprehensively innovates and integrates with each other in the dimensions of guest lineup, theme setting, scene selection, battle system, value output, etc., not only striving to show women's bravery, wisdom, tenacity and harmony in the form of exciting games, but also achieving new breakthroughs in the variety show theme with a new women's outdoor game mode.
After its launch, "Beautiful Battle" has attracted much attention inside and outside the station, not only on the iQiyi soaring list TOP1, but also became the top 1 of third-party lists such as Lighthouse Network Comprehensive Public Opinion Heat List & Variety Show List Public Opinion Heat, Yunhe Quan Public Opinion Popularity List, etc., in addition, the main topic of the same name on Weibo has 1.9 million discussions and 500 million readings, and has received many positive evaluations, such as: "The theme setting is quite resonant", "The game is also fun", "Sure enough, the friendship between girls and girls is the best". Behind this series of achievements, "Beautiful Battle" has benefited from the comprehensive innovation of the guest lineup, program mode and value concept.
1
Featuring "all-female lineup"
Undefined contemporary female group portraits
Guan Le, Meng Ziyi, Wang Meng, Yang Chao, Zhang Yuqi, five women from different fields, different ages, and different professions, opened a contest involving IQ, EQ, physical strength and endurance in the different thematic worlds of "Beautiful Battle", during which not only showed distinct personal characteristics, but also precipitated deep friendships, and finally let us see the undefined contemporary female group portrait.
Some of them are super powerful - the wind music that was out of the circle before because of the strong core strength, easily lifted Yang Chao and carried Zhang Yuqi in the show, and even the flying warrior Song Xiaobao couldn't help but praise: "Sister, you are really energetic." ”
Some of them are both wise and brave - in the "Love Advance and Retreat" link, Meng Ziyi first focused on the tactic of not sticking balloons, which was for wisdom, and then launched a strategic onslaught, which was for bravery. In this process, Meng Ziyi once broke out the combat power of directly grabbing balloons with his bare hands, and #Meng Ziyi is actually Mengziyi# This topic caused heated discussions.
Some of them are mindful - although Wang Wei was "the most trusted face, secretly doing 'undercover' things" at first, hiding his identity all the way to pass the hurdle, but at the last moment he still completed the recovery of "Love Planet" with great love, and this wave of operations will be full. Similarly, when faced with the little girl who had to give up dancing because she couldn't control her mouth and gained weight, Wang Meng, who thought of her similar experience, said warmly: "Girls don't have to be fat and give up everything, fat is also a kind of beauty." ”
Some of them grew up at the speed of light - in the "Time Chase Battle" session, Yang Chao went from being afraid to fighting hard when he encountered a strong opponent, winning the final victory for "Loving Partner". Not only that, in the "Beautiful Pool Adventure" link, Yang Chao bravely went into the water from the beginning because he couldn't swim because he couldn't swim to replace Wang Meng, who was not allowed by his body, and the growth path of daring to break through was very intuitive, so that the friendship of women who helped each other was also touching.
Some of them are frequently golden sentences - in each episode, everyone will express their own opinions around the theme, and Zhang Yuqi is even more frequent. When it comes to love, she advocates not to settle, "You must find someone you really like, if you don't like him so much, it will make you more painful in this matter." Talking about beauty, Zhang Yuqi shared her daughter's experience in the kindergarten atmosphere in response to being said that the skirt was not beautiful, and said: "Beauty is actually something we define by ourselves, as long as I am happy, I feel that I am comfortable today, and I don't care about other people's things." ”
"As long as you shoot, you have to be beautiful." The five guests fully released the unique combat power of the female group in the game challenge, and specifically exported the beautiful qualities such as strength, wisdom, courage, kindness, and unity, showing the multi-dimensional young female power and providing the possibility for the diversified output of women's issues.
In addition, each episode of "Beautiful Battle" has a different "flying warrior" joined - Lin Xinxin, Tang Jiuzhou, Wu Dajing, Wang Yanlin, Fan Shixi and the "beautiful group" in the first program cooperate tacitly and laugh continuously, the second phase of Song Xiaobao and Ding Yuxi are very contrasting, the third issue of Fei Qiming, Ma Tianyu joyfully attacked, so that the interaction between the "beautiful group" and the flying warrior has more ways to open, greatly enhancing the interactive and viewing value of the program.
2
Multiple scenarios and combat system blessings
Double buff highlights
The expression and release of the guests' true temperament is inseparable from the activation of the tailor-made catalyst of "Beautiful Battle". Based on the theme of each episode, "Beautiful Battle" sets different theme worlds such as Love Planet, Doll World, and Flower Planet, so that the content scene also has more innovative directions.
Specifically, Love World focuses on pink atmosphere, mainly pink, there are hollow roofs, power centers, cages and other main scenes, Doll Planet focuses on cute wind, there are grass, pools, castles and other scenes, Flower Planet is filmed in the film and television city, each game link has a strong ancient atmosphere, laying the foundation for the diversified development of the game.
Backed by this series of rich scenes, echoing different forms of combat systems, their commonality lies in the main hardcore style, and the combat ability of the guests is examined in an all-round way between strong interactions.
In addition to examining the ability to collaborate, there is the "Love Advance and Retreat" that requires a partner, the "Saving the Color Challenge" that requires concerted efforts, and the "Animal Games" that needs to adapt to change.
In this series of different forms of teamwork, the members of the "beautiful group" think in one place, work hard in one place, and complete the task fancy within the established rules.
For example, in the "Save the Color Challenge" session, "Beautiful Group" and "Flying Warrior" either hide the ball in a prop, or put the ball in a trouser leg, or help avoid obstacles, complete tasks in brain-opening collaborations, and add a lot of laughs.
It is also necessary to compete in intelligence, so there is "undercover tracking" that tests reasoning ability, "beautiful pool adventure" that examines the amount of knowledge reserves, and "arithmetic comparison" that tests logical reasoning and computing ability, this series of combat links will root the knowledge points of various themes in different interesting games, and when the guests actively complete the task, it can also synchronously drive users to participate in it, and strengthen the user's memory point and favorability for the show in the strong sense of participation.
It is also necessary to examine the competitive ability, so there is a "time chase battle" to defeat undercover, break prejudices to rescue dolls, end the cycle and save the flower world and other different tasks, they not only have to complete the corresponding tasks within the established time, but also need to avoid the pursuit of the "troubled beast", which makes the whole process both brain-burning and exciting, adding a more intensive focus to the show in a tense rhythm.
Relying on a variety of program scenes and a new hardcore combat system, "Beautiful Battle" not only provides an organic carrier for women's personality tension and attitude expression, but also allows the watchability of the show to continue to grow, allowing users to obtain a viewing experience that integrates brain-burning, interesting, fun and other elements, and also allows related values to spread in edutainment, so as to realize the original intention of "attracting attention with all-female battles and spreading landing with positive energy".
3
"She Issues"
Let "her power" stand above reality
When the genre effectively integrates "She Issues" and exports female values in battle, it is the key to "Beautiful Battle" attracting national attention. From "open your heart and be brave to love" to "beautiful is diverse", and then to "in addition to winning, there is _____", each episode of "Beautiful Battle" has a social hot topic that starts from reality and integrates into all ages, all professional fields, and all social circles, and runs through various challenges, showing women helping each other in the form of fighting, exporting contemporary women's attitudes, highlighting women's self-identity, and then making the value of the program stand on social reality.
Taking the topic of "beautiful is diverse" as an example, "Beautiful Battle" unfolds the narrative from two perspectives:
The first is the perspective of guests - when the beautiful group with distinctive personalities joins hands to break into the front line of the battle, showing happiness, frankness, enthusiasm, wisdom and self-confidence in solidarity and mutual assistance, showing their own unique beauty, and putting forward the proposition that "beauty is never defined, it has countless possibilities" -
Not only breaks the shackles of the concept of external beauty, Wang Meng's sentence "girls are not necessarily fat to give up everything, fat is also a kind of beauty, to feel happy themselves" breaks the anxiety of the body, but also promotes the connotation of inner beauty, Meng Ziyi's sentence "beauty has many dimensions, encouraging others is a kind of beauty, helping others is also a kind of beauty" to break the anxiety of appearance.
The second is the perspective of passers-by - facing the lens of the program group, men and women of all ages expressed their opinions: "I am confident is beautiful", "I must have a stable and strong core", "It is a beautiful to look good, knowledgeable and strong in heart, and it is more beautiful to have your own independent thoughts". In the eyes of the public, beautiful is a happy mentality, beautiful is a strong interior, beautiful is the courage to identify oneself, beautiful is the courage to fight and never give up, beautiful is to be true to yourself.
With both the personal experience of the guest perspective and the public perspective, "Beautiful Battle" uses multiple perspectives to see through women's hearts, output women's views, and achieve wall-breaking resonance in the field of variety shows and real life, so that the majority of users have emotional resonance.
From content innovation to sublimation, "Beautiful Battle" not only depicts the real picture of women's solidarity and mutual help, but also allows young women's power to have more outlets and let more seeds of women's thinking germinate here, which is iQIYI's accurate insight and rational output of contemporary women's emotions and demands.
To some extent, the unique play of "Beautiful Battle" in the program mode is not only the epitome of the platform's innovation ability on the variety show track, but also establishes an innovative paradigm for women's outdoor reality shows for the industry. Next, "Beautiful Battle" will have more brain-opening theme battles to be unlocked, let's look forward to it together!