The moon bends and shines on Kyushu, and a few rejoices and a few sorrows.
On May Day this year, 240 million people went out to travel, and the major tourist cities were crowded, and Zibo, which exploded this year, was even more crowded.
Three years after the epidemic, people finally embarked on a journey of travel and saw a different scenery,
'Lively, became the key word of May Day.
Equally lively is the cinema.
There are eleven movies on May 1, "The King of the Long Sky" and "Unfamiliar with Life" are inseparable, both breaking 500 million box office, and the box office of "So Many Years" on the other side is also good.
However, the more exciting the top few of the rankings, the more lonely the other movie becomes.
——"Changsha Nightlife" -
As a member of the May 1st squad, "Changsha Nightlife" has a completely good cast -
Yin Fang, Zhang Jingyi, Zhang Yixing, Bai Yufan, Liao Fan, Zhou Dongyu, He Jiong.... A whole 19 stars
Yin Fang and Zhang Jingyi are young students who have just risen, and the former has good performance in "Operation Red Sea" and "Young You".
The latter is the protagonist of "The Sky of the Wind Dog Boy" and "Ignite Me to Warm You", and has just collaborated with Tony Leung on "Nameless".
In addition, Bai Yufan in "Mountains and Seas", Berlin actor Liao Fan, and Zhou Dongyu, the queen of all films, are also famous, not to mention the top Zhang Yixing.
The director of this film, Zhang Ji, is also the screenwriter of "Chinese Partner", "Winning the Championship" and "Me and My Motherland", which is also his first directing work, and also invited his old partner Chen Kexin as a producer.
This combination of front and back fists should not be considered uncompetitive, right?
However, "Changsha Nightlife" suffered the most tragic failure of this May Day.
As a movie released on the same day, "Changsha Nightlife" only had 1.8% of the films on the premiere day, and most of them were midnight and early mornings.
The gate is small, which led to the film's premiere day only winning 2.39 million, which was the bottom of the day.
After that, every day, the film arrangement did not rise, and as of the seven days before the release, the cumulative box office was only 13.22 million, and the arrangement of films almost fell below 1%, which has reached the critical point of imminent collapse.
As far as this tens of millions of box office is concerned, it is basically thanks to Zhang Yixing's fans.
According to the data, the consumer groups of "Changsha Nightlife" are basically concentrated in second- and fourth-tier cities, and the majority of female audiences are as high as 74%.
On social media software, Zhang Yixing also almost contracted the popularity publicity of the film, and the keyword that appeared most often on the hot search bar was "Zhang Yixing".
If there were no Zhang Yixing, perhaps the box office of "Changsha Nightlife" would only stay in a few million.
Miserable, really miserable.
Obviously on the cast, on the film announcement, "Changsha Nightlife" has the power of a war, why was it sentenced to death on the day of its release?
In this regard, director Zhang Ji was also puzzled, and after suffering setbacks for several days, he wrote a desperate text on May 3 -
In the article, Zhang Ji carefully described his low mood in the past few days, and even ran to the outskirts of Beijing to avoid the bad news from the market.
But Zhang Ji still doesn't understand why this movie suffers from such a situation, and there is not even the minimum respite.
Director Zhang Ji complained, and the film's official short video account also forwarded this article, which is enough to see that the current situation of the film makes the entire film side very incomprehensible.
After watching the movie, Dege found three reasons:
First, the film is not commercial enough
Unlike regular feature films, "Changsha Nightlife" is more like an essay movie, the story is not centralized, divided into several lines and unfolds in several groups of starring actors.
For example, Yin Fang and Zhang Jingyi.
The film takes them as the starting point, in which they play the down-and-out otaku "Jing Weiwei" and the sunny girl "Hexixi", respectively, and meet in a bookstore in Changsha.
Because this was Hexixi's last night in Changsha, in this hot city, they temporarily decided to visit Changsha at night.
While strolling in the neon night, the two people talked about their lives, surroundings, values, and got to know each other in the confrontation and collision, and their relationship gradually warmed up.
During the conversation, he also involved "He An" played by Zhang Yixing.
His father cheated when he was very young, which led to Riverbank's nostalgia for his original family, and after leaving the family, he became a stand-up comedian, wanting to please the public through skill, but he was always limited by pathos that led to frequent cold scenes.
Finally, after a head-on clash with his father in midfield, He An let go of everything.
He peeled off his scars for everyone to see, and dissolved his experience into a joke, but he was exclaimed by the entire audience and crowned king on a naked stage.
In addition, there are Ferris wheel trio and Wang Lixin and Zhou Dongyu, each of the four groups has their own stories, and finally gathered at the "Lijie Food Stall".
The film belongs to the standard multi-segment film, where each group of characters is grouped together and then brought together.
The movie does not have the main line support, let alone the thrilling large-scale plot design, which leads to a lack of competitiveness in the subject matter.
Look at the first two of the May 1st program, a "King of the Long Sky" military action film, and a "Life is Unfamiliar" road comedy.
Obviously, it is normal that the petty bourgeois mood of "Changsha Nightlife" is not favored by the market.
Second, the name is not good
Admittedly, this multi-segment film also has a good box office.
For example, "Passing Through Your World" has a box office of 800 million, which also introduces the stories of several groups of people, and the "Me and Mine" series can also be regarded as a multi-segment movie.
However, more problems with "Changsha Nightlife" than the subject matter also appear in the title.
I flipped through the records, when the film first started, the name was still "The Night of the Stars", from the title, Zhang Ji determined the background theme of multi-stage deconstruction and night from the beginning.
If it were called that, maybe it wouldn't be so miserable.
But then I don't know why, perhaps out of a sense of identity with his hometown, Zhang Ji, who was born in Hunan, suddenly changed the title of the film to "Changsha Nightlife", and also specially found Zhang Yixing, Liao Fan, Wu Jun, Luo Gang and other Hunan actors.
The starring actor shone from the stars and suddenly changed to "Changsha".
Of course, movies with regional names as the protagonists are not absent, "Beijing Love Story", "Shanghai Women's Guide", "Beishang Guang Don't Believe in Tears" and so on, are all relatively well-known urban movies.
However, this region must have a certain IP nature and popularity, so that the work itself can be fed back by the regional image, so that people can think of the character of the work when they see this region.
However, Changsha, as an Internet celebrity city, certainly has popularity, but it is still in the stage of "everyone knows, but everyone does not know much".
Using it as a main image output, it is easy to make people confused about the number of paths.
Moreover, in addition to "Changsha", the last few words are "nightlife".
The very life-oriented vocabulary makes people really not interested, and there is a sense of simplicity of the documentary, and some netizens even complained after watching the title——
"It's hard not to misunderstand it as a local tourism promotional video"
What's more ironic is that Zhang Ji introduces Changsha's landmarks in an all-round way in the film, from food culture to Internet celebrity places, bringing the best side of Changsha in his mind to the big screen.
However, not to mention that outsiders do not yearn for it, even Changsha locals are confused after watching it, as if they are living in another Changsha.
Losing the lady and breaking the army, the gain is not worth the loss.
Third, external causes
When a person is unlucky, drink cold water and stuff his teeth.
Zhang Ji turned the protagonist into "Changsha", perhaps to create momentum for the film through the influence of his hometown, but he didn't think about it, but there was a scandal in his hometown before the release.
With the peak tourist season approaching, tourist routes across the country began to circulate rapidly, and Changsha is no exception.
However, Changsha was on the hot search for "a bowl of 86 yuan spicy hot".
A squid must be sold for 3 pieces, and a bunch of duck intestines for 3 pieces.
A customer who traveled to Changsha only ordered a single portion of spicy hot, but when calculating the account, he was told that he wanted 86 yuan, and the high price made him accept it, so he chose to expose the Internet.
After the outbreak of the incident, even Changsha locals played "self-blackening", and the first hot comment was netizens from Hunan IP, talking about their hometown, they were also frightened by prices.
More dramatically, the slaughtered tourist was from Zibo, Shandong.
A movie that uses the city as an image output, but it was really sprinkled with a layer of ash before it was released.
In contrast, Zibo, another rising Internet celebrity city, has repeatedly spread good stories of harmony between people and business, mutual love and mutual assistance.
Such a comparison has made the reputation of Changsha, an old tourist city, decline, and the movie "Changsha Nightlife" is also deeply implicated.
Of course, Dege also knows that it is obviously irresponsible to characterize the entire city because of a small probability event, but the public mood will indeed be affected by a little wind.
To sum up, gathering these three major drawbacks, the box office tragedy of "Changsha Nightlife" was actually doomed before its release.
The 2% of the films are just the result of the theater manager performing his duties and weighing the pros and cons.
The so-called time is also lucky, people's luck is like this, and so is the luck of movies.