Although the 19 new films of the May 1st file have not yet started. But judging by the pre-sale, the ending seems to be already preordained.
The May 1st file in 2023 cannot be said to be the strongest in film history, but it is definitely the most crowded May 1st file in film history, before domestic blockbusters like to be released in the prime time, and medium-cost productions are released in the ordinary schedule, but in recent years, more and more small and medium-sized productions have begun to make fun.
This has led to more and more crowding in the prime schedule, and the publicity costs of blockbusters are getting higher and higher, and sometimes even some films have to be bought with money.
There is still 1 day left before the release, the pre-sale has exceeded 100 million, Shen Teng and Mary can't suppress it, and the champion of May 1st is set!
This year's May 1st new films are mainly divided into two batches of April 28 and 29, or a small number of new films released on May Day or at the end, although there are many new films, but it is clear that the audience's enthusiasm for watching movies is not high, as of 16 o'clock on April 27, the total pre-sales of May 1st broke through 180 million. Unfortunately, the polarization is so serious.
At present, there is only one new film "The King of the Long Sky" in the first echelon of the May 1st file.
Whether you want to see the number of people or the pre-sale box office is far ahead of the new films in the same period, the current film is still 1 day away, the pre-sale box office of "The King of the Long Sky" exceeded 100 million, of which the first-day pre-sale box office was 55.76 million, and the proportion of pre-arranged films on the first day was 37.8%, and there was no opponent in the same schedule.
"The King of the Long Sky" starred by nearly 20 stars such as Wang Yibo, Hu Jun, Zhou Dongyu, etc., which is also Wang Yibo's real male protagonist movie, and the last "Nameless" Tony Leung is a look. Like "Nameless", "King of the Long Sky" is also a blockbuster with the main theme, telling the heroic story of our military's test pilots, and our army's advanced fighters will debut on the big screen!
There are also fierce air battlefields, which can be regarded as the Chinese version of "Top Gun".
The biggest selling point of the movie is also the biggest problem is undoubtedly Wang Yibo, if not starring Wang Yibo, the pre-sale of this "King of the Long Sky" is absolutely impossible to present the momentum of crushing the new films in the same period, but due to the characteristics of traffic stars, if "The King of the Long Sky" becomes a fan-oriented movie, I am afraid that the final box office will not be optimistic, after all, the movie claims to cost 250 million.
In fact, it takes a certain amount of box office stamina to recover the cost.
Fortunately, the Spring Festival file of "Nameless" gave the film party considerable confidence, and the final box office of 931 million "Nameless" not only succeeded in returning the book, but also made a small profit, "The King of the Long Sky" as long as the quality is not too outrageously poor, the May 1st champion is still stable, then Wang Yibo, who is only 25 years old this year, has also exploded two new films in a row, which is undoubtedly a box office blessing among the new generation of actors.
In addition to "The King of the Long Sky", "Life Road is Unfamiliar" starring Qiao Shan and Ma Li, and "So Many Years" starring Zhang Xincheng can be regarded as the second echelon of May 1st.
As of 17 o'clock on April 27, the pre-sale box office of "So Many Years" exceeded 29.83 million, and the prime time romance film is just needed, this kind of film quality reputation is not important, the male and female protagonists are worth passing, and the plot makes couples cry. Coupled with Zhang Xincheng's good popularity in recent years, the box office should be good.
"Life is not familiar" is a bit disappointing.
The movie has many happy twist actors starring, Ma Li, Chang Yuan, etc., Tian Yu, Yin Zheng and other actors are also frequent guests of happy twist movies, plus Qiao Shan and many comedians of the "Never Expected" series to help.
This "Life Road is Not Familiar" lineup is actually quite strong.
Although Shen Teng did not star, but still supported Ma Li, the publicity is quite hard, I don't know I thought Shen Teng also starred in this movie, but unfortunately Shen Teng and Ma Li such a combination also failed to attract the audience, the current "Life Road is Not Familiar" pre-sale box office of 18.41 million. Of course, comedy has a great impact on word of mouth, and if the quality of "Life is Unfamiliar" passes, it may be a big dark horse in May 1st.
The minimum pre-sale box office is only 3,089 yuan, and most of the new films in the May 1st file are afraid to become box office cannon fodder.
In addition to "The King of the Long Sky", "So Many Years" and "The Road of Life is Unfamiliar", the pre-sales of the remaining May 1st new films are not good.
The pre-sale box office of "Shocking Rescue", "Prosecutor Fengyun" and "Changsha Nightlife" with huge costs are below 10 million, especially "Shocking Rescue" claims to cost 350 million yuan, which is the highest-cost film on May Day this year, but the pre-sale box office is only 9.23 million. In addition, there were many moths in the early publicity, and although the film side refuted the rumors, it has already caused a great impact.
And small-cost production has no way to live at all.
Leaving aside "The Stars Go to Mars" and "Mazhuang Village", which have not opened pre-sale and are withdrawn at any time, in addition to the six blockbusters mentioned above, the remaining new films have a pre-sale box office of less than 100,000, and even the lowest pre-sale "Zhui Bozan" is only 3089 yuan. In the end, it is a big problem that the box office can break 100,000, even if the production cost is low, it is impossible to return the cost!
This year's May 1st is not only the most crowded in film history, but also the most tragic