It has long been common for sketches and comedian actors active in variety shows to cross over film and television, but the difficulties and opportunities faced by each generation of variety artists to transform to film and television are completely different. At the moment when the quality of film and television content is "rising and decreasing", a new generation of variety artists represented by Li Xueqin, Li Jiaqi (spicy Yoko), Shi Ce, Wang Hao, Jiang Long, etc., has also opened the road of transformation. With the blessing of different resource backgrounds, their development paths are also different.
Highly recognizable, TAs win the audience by their personal charm
The artists mentioned in this part did not rely on the resources of the head company to get acquainted, all variety shows and film and television resources were obtained by their own personal charm, represented by Li Xueqin and Li Jiaqi (spicy Yoko).
In 2019, Li Xueqin attracted everyone's attention for recording videos to shout celebrities from all walks of life to be replied to by them, and then officially debuted through "Talk Show Conference Season 3", which was loved by many audiences for her relaxed and down-to-earth, unexpected and intriguing performance methods, and participated in many comedy variety shows such as "Crossover Comedy King", "Variety Big Coffee Show" and "Happy Comedian" as a stand-up comedian.
In this process, Li Xueqin's personal charm in variety shows was also favored by the director, and began to slowly get involved in the film and television industry. In the short drama "Lotte Dimples: The Embarrassment of Dimples", she starred in a comedy with Cai Ming and Pan Changjiang, and the women's group drama "Hearts Ripple" directly borrowed her identity as a stand-up comedian, allowing her to perform a stand-up comedy related to the plot at the beginning of the play. However, due to the overlap with the previous personality, she does not have much room to play and still stays in her comfort zone.
Until the release of "Keep You Safe", her role as Wei Ruyi was rated as a "natural actor" by netizens, and the opening hit of the big screen allowed the audience to see more possibilities in Li Xueqin, and she also got more drama contracts. At present, she has as many as 5 works to be broadcast, many of which have created a strong team with high popularity and high reputation. For example, the movie "Hot and Hot" was directed by Jia Ling, and the TV series "Hometown, Don't Come Unharmed" team produced "I'm Very Good in Another Country".
At a time when the priority of developing drama projects on long video platforms exceeds that of variety shows, bipedal parallelism is a safe choice. Before Li Xueqin, relying on personal performance was noticed by the platform, and it was Li Jiaqi (Spicy Yoko) who began to try to walk on two legs from the Internet celebrity.
After becoming popular from short videos with a funny image, Li Jiaqi quickly embarked on the film and television track, playing supporting roles with comedy in many movies and TV series, most of the time only the role of "flanger". Until she participated in the variety show "Actor Please Take Position 2", several directors, including Er Dongsheng, gave a fairly high evaluation to her acting clips, saying that she was a natural actor who was rewarded by God and had the potential to win the film.
After that, his drama became visibly better, either a big production or a starring role. The role of Wu Yuehong, who played the role of Wu Yuehong in the costume romantic comedy "Yulou Chun", also won the Best Young Actress of the 8th Wenrong Award. But then her starring "My Name is Liu Jinfeng" was boycotted by netizens because of the many Japanese and Korean elements in the service, and she was also questioned about the character problem because she took the gifts given by the artist to the second-hand idle platform for consignment, and has not appeared in the audience's field of vision for a long time. The upcoming dramas "Long Wind and Breaking Waves", "Lan Boui Happy Event" and "Walking with Phoenix" were stocks from two years ago.
"Hua Dan is easy to get, female ugly is difficult to find", Li Jiaqi's appearance broke the appearance anxiety of the white thin and young aesthetic of internal entertainment, and also gave the drama an extra special actor to choose from, but the film and television resources obtained by variety artists by exposure and audience popularity, once negative information appears, it immediately loses its foundation.
At this point, Li Xueqin is much more secure, with the aura of a top student, the main feeling of "ordinary girls can succeed with hard work" makes him have a group of fans in the spiritual field, the connotation cultivated by higher education makes it hold in different types of programs, can talk about heart-to-heart in "Mao Xuewang" and "Heartwarming Offer" to convey views, and can also shake the baggage in funny shows, and the chance of "overturning" is smaller.
Without the help of platform resources, only relying on their own performance personality in the show is favored by the director and then play some roles, the transformation of the above two emerging variety artists is long enough, at the beginning of the use of film and television dramas for them is more instrumental, most of them continue their existing personalities, put them on the big and small screens. But at the same time, they are also sober enough, at the beginning of the transformation, they did not rashly pursue a breakthrough in character, explored and developed within the acceptable range of the audience, and slowly ushered in a glorious moment.
Label endorsement, "to be explored" potential stocks
Compared with solo variety artists, comedians who debut in variety shows and sign big labels have more opportunities and more directions to try. The resource assistance given by the platform not only allows them to "brush their faces" in film dramas of different types of themes, but also cultivates the familiarity of the audience; You can also directly tailor the episode for it so that you can quickly get out of the loop.
The emerging variety artists active in the market such as Shi Ce, Wang Hao, Zhang Chi are artists under Miwei Media, Jiang Long and Jiang Shimeng signed a contract with Deyang Entertainment, taking advantage of the popularity of comedy variety show phenomenal popularity, holding the resources supported by the company, from "waist" and "foot and neck actors" to famous and surnamed, and the commercial value has also been greatly improved.
Jiang Long filmed four works in a year, all of which are leading actors, in terms of dramas, there is a fantasy suspense drama "Tiger Crane Demon Master" produced by iQiyi; "The Vanishing Elephant" produced by Rao Xiaozhi and starring Wang Zhiwen. The thriller comedy "Great Night" with Fan Chengcheng and others is being released, and the movie "Goodbye Li Cole" is a collaboration with Yan Ni and Tan Songyun. The theme involves a variety of genres, and the lineup is mostly a strong team.
Zhang Chi starred in the movie "Manjiang Hong" with the top team this year, and the movie "Dump" he starred in also won the "China Good Story" winning project at the 2021 Golden Rooster Film Venture Capital Conference, and also played a special role in "Hometown, Don't Come Unharmed". The popularity of variety shows has allowed them to usher in a "leap-forward" upgrade of film and television resources.
Wang Hao and Shi Ce have been active in film and television dramas as partners for a long time since the end of "Annual Comedy Competition". starred as a couple in "Twenty Not Confused 2", and the two also co-starred in the movie "Transparent Heroes" and played the leading role in it. Shi Ce also has "Black Earth Speechless" and "Hometown, Don't Come Unharmed" to be broadcast, and Wang Hao also has a good performance in the just-concluded "Return Road".
Throughout the careers of the above artists, variety shows are the fuse for their "going up", but the subsequent development in the film and television industry is bound to be indispensable to the help of platforms and labels, and the company gives these newcomer actors with rising potential enough resources, attention and topics to help them gain a foothold in the film and television industry. At this level, they complement the rise of the company, and the success of these cross-border artists will also lead the label to achieve a leap, such as Jia Ling for Big Bowl Entertainment, Shen Teng for Happy Twist.
The difficulty of transforming comedians has long been a well-worn topic, and the previous generation still has predecessors struggling, and it is not easy for emerging variety artists. Due to the previous image, the roles they take on are limited, and most of the episodes only give the marginal characters of comedy, and they can only play the characters to the extreme in a limited time scene to capture the audience's attention. If you can't play your own characteristics with an eye-catching performance, the chance of the next opportunity coming will also decrease.
At the same time, emerging comedians do not have natural fans to bring traffic, and rely on audience popularity. Any negative comments during the transformation process are a fatal blow to the career. Even though Jin Jing bravely stripped away the well-known variety artist character in "I'm Very Good in Another Country" and won the respect of the audience with a performance that was not inferior to professional actors, the news of deducting the assistant's salary still consumed her resources and word of mouth.
Although variety shows have become a "film and television industry booster" for discovering and cultivating good actors, different variety artists have different backgrounds, which has led to differences in their development tracks and audience feedback, no matter which way to transform actors, the acting skills that can impress the audience are hard standards.