Fans tear up the studio drama by hand, and it is staged almost every once in a while. The recent freshly released story is a dispute between two draft-turned-idol studios and fans.
On the Weibo night that just ended, because Liu Yuxin's seat was lined up behind Yu Shuxin, it caused dissatisfaction among fans, which in turn ignited the anger of Liu Yuxin fans against the long-term accumulation of the work team led by his agent. The fan support association officially released a long article, listing five "crimes" of the studio, including "lack of work attitude, consumption of the commercial value of artists, and no progress in publicizing cooperation".
Two days after the "message" was sent, the support committee issued a reply saying that Liu Yuxin's company had verbally promised that the agent had left. Subsequently, fans also sent representatives of the support association, loose powder representatives and lawyers to hold an online meeting with the company, and reached an agreement on "agent departure, agent team optimization" and other aspects, truly realizing "fan governance", which is a comprehensive victory for fans.
Now searching for keywords, there are still many Liu Yuxin fans who continue to put forward opinions, including Liu Yuxin's new Weibo two-hour likes have not exceeded 1 million, the new song has not been arranged for marketing, etc. - it seems that the studio's compromise did not let this infinite serial drama quickly enter the finale.
The other is Yu Shuxin mentioned above, and the fans' demands do not seem to be very special, basically dissatisfaction with the work plan and the artist's announcement. Although Yu Shuxin herself posted a long article in response to the controversy, both with a softer expression such as "those who love me should work together", it still seems to have failed to calm the anger of fans.
In this classic old fan of internal entertainment, the role played by the star is like the husband in "Double Sided Tape", the palms and backs of his hands are meat, no one dares to offend, and the mediation is either with thin mud or "regardless of whether the fans are dead or alive", but the cold treatment will only escalate the situation.
When it comes to right or wrong, it's hard to blame one party entirely, fans are of course for the good of the stars, but the studio is not an undercover agent sent by the right family.
Looking into the reason, things are so difficult to do, I am afraid that it is because their identities are becoming more and more mixed. The boundaries between celebrities, draft idols and influencers are becoming more and more blurred, and celebrities and fans sometimes inevitably have a sense of identity confusion. The scale of concessions from stars to fans, and the boundaries of fans' requirements for stars, have gradually lost their standards.
Let me ask, how should a star who has participated in the draft, is an actor as his main business, and is good at Internet celebrity marketing get along with fans? When fans who are accustomed to chasing stars under the logic of the draft flow to the fan groups of other stars, how will they adjust their "star-chasing perspective"?
Trying to clarify these things is probably not easy. In the chaos, the studio naturally became the best target of criticism.
Eighteen appeals from fans
The relationship between fans and the studio has always been incompatible, and it was Yang Mi, who had long seen through this matter: "One hundred percent of the fans are dissatisfied with the studio one hundred percent. ”
And every thing that can be hotly searched, behind it must be accumulated contradictions and fan resentment. In other words, in a corner where no one knows, such a drama is played out almost every day inside the big and small rice circles. We try to categorize the various appeals of fans, which can be roughly divided into two types.
One is "career", that is, caring about the development plan made by the studio for artists, what kind of dramas and variety shows should be accepted, what kind of roles to play, or how often to enter the crew, and so on. Yang Mi fans held up big-character newspapers to protest Yang Mi's appearance in Jiaxing's self-made drama during offline activities, and Song Qian's fans also compiled clear charts to demonstrate the impact of Song Qian's choice of drama in recent years, accusing the team of not doing a good job in Song Qian's career planning.
The other is the "business category", which covers a very detailed scope, involving almost all aspects related to artist promotion, related to itinerary maps, shapes, the release of various photos, before and after the position, and the promotion of new works. The recent murderous Yu Shuxin incident is fans' dissatisfaction with the studio's business attitude, and Di Li Gerba's fans have recently sorted out a number of opinions on Di Li Gerba's character makeup in the "Sword Rose" drama, which were compiled into pdfs and sent to the studio.
The starting point of fans is also very simple - "my brother/sister must have what others have". From picture rolls to GIFs and then to videos, "monthly itinerary maps", beautiful pictures of large-scale events, big-name couture and exquisite makeup, hot search terms on Weibo that have to be on, gorgeous resumes of "seamless grouping", popular characters that can become a hit... All of them are dimensions that fans use for comparison.
Some people compare it to "paternalistic star chasing", in the eyes of these fans, there are always "other people's children" who do better than their idols, and the contrast creates a gap, and the gap gives rise to crusades and conflicts.
But after all, fans are not real parents, and stars are not obedient "children". What's more, accusing the studio of falling to the end can't avoid questioning the star, after all, almost no studio can arrange work for the artist completely against his personal will.
A key variable that has to be highlighted in this logic is that more and more stars are starting to own their own studios, which means that the buffer zone between stars and fans (that is, the brokerage companies of the past) is gone.
Fans probably know this, the studio is in the hands of the artist, they have the right to determine their own career plan, not the "puppet at the mercy of others" in their fantasy.
Turning the finger on the staff was a somewhat evasive choice, and now it has evolved into a story of "fans rectifying the workplace". In the series of turmoil surrounding the studio today, most of the fans' anger is directed at the staff around the artists (sometimes even specific to their names), accusing them of poor work ability and "unworthy" to work for the artists - but aren't these staff members also chosen by the stars?
So it is not difficult to understand why so many stars respond to such controversies regardless of fans, and fully express their "autonomy" in response, so as to prove to fans that all this is not all the fault of the staff.
As Yu Shuxin said: "There is no reason for you to push, the staff must synchronize my content on the side, and all the content sent must be approved by me." Before Hu Ge fans disliked the photographer's picture was not good-looking, it was also Hu Ge who commented below: "I chose the picture, everyone scolds me if you don't like it." ”
The representative figure who does not take care of the mood of fans at all is the well-known internal entertainment living person Huang Zitao. At an event last June, Huang Zitao's fans bombarded the studio because they were dissatisfied with the styling and shooting pictures that night, and Huang Zitao sent four dynamic messages to scare fans, first saying "everything is my own decision", then saying that all pre-event shootings would be canceled in the future, and finally expressing "disappointment" in fans on Instagram, because the words were too fierce, which triggered large-scale powder removal.
However, even if it is repeated 10,000 times, the autonomy that the star has still cannot be fully transmitted to the fans. Therefore, most of the "fan" incidents like Huang Zitao are caused by stars in order to mediate the war between fans and studios.
Before some fans felt that Jiang Shuying had not entered the crew for too long, Jiang Shuying's response was a picture with the words "One kick and fly, the old lady will not enter the group, hee-hee!" "; Guli Naza also responded fiercely to the fan's request to join the group: "I don't deserve your fans. ”
As for the denunciation of the staff, the situation is similar, most celebrities will choose to "stand in line" with the staff who are closer to themselves. Previously, Guan Xiaotong's fans accused her team of not caring about the production of the itinerary map, and she directly replied in Xiaohongshu: "Is there a rule that the itinerary map must be sent?" I'm sorry, I don't like to be known every day"; Liu Xueyi's fans accused the studio of not looking good, and Liu Xueyi also spoke for the staff in Weibo comments.
Fans' demands are not always conclusive. When "Long Moon Ember Ming" was officially announced before, Bailu fans were unwilling to match Bailu and Luo Yunxi, and also disbanded the online propaganda group and data group because the team did not listen to the opinions of fans. Now it seems that "Long Moon Ember Ming" was broadcast smoothly, the data performance was quite eye-catching, the White Deer Support Association was also smoothly reorganized, and after the turmoil subsided, only this not very good story was left.
Of course, the reason why there are still fans who continue to launch offensives is because this trick works. The recent dispute between Liu Yuxin's fans and the studio ended with a comprehensive victory for fans, even if the result is "invalid", it can get a positive response from the stars, which is also a phased victory for fans.
But once you start to give in, can you stop?
How to "stand up and chase stars"?
Neither a fierce response, a gentle reassurance, or a blind eye can completely calm the dispute between fans and the studio. This has become a difficult problem in front of the stars.
It's no wonder they can't handle it, because the relationship between stars and fans has indeed become very complicated these days.
In the evolution of the star-fan relationship, the first important time node is the rise of mainland idol talent culture in 2018. The business logic and operation mode of the draft is "fans send their favorite people to the debut position", which greatly increases the importance of fans.
Compared with the conventional star-chasing method of silently paying attention to the dynamics and works of stars in the past, the mentality of "show fans" is more inclined to the happiness of cultivation, watching the contestants they pick from obscurity to standing at the top is a feeling similar to "raising children", which is not difficult to understand why some fans now like to put themselves in the position of "parents".
Of course, "raising children" costs money, and the argument that "white are guilty" has also emerged. Sending idols to debut relies on the support of real money, buying products endorsed by idols is to increase the commercial value of TA, and buying multiple magazines at one time can help TA's fashion resources... Fans use money to pave the way for idols, and idols are naturally constrained by fans.
To exaggerate, money makes the relationship less pure. In the past, celebrities relied on the "indirect help" of fans, such as paying attention to their works, spontaneously forming discussions to attract passers-by to watch, so as to enhance national popularity, and then affect a series of subsequent commercial behaviors and new film invitations.
Now, fans have more ways to pay celebrities directly. Fashion magazines learned to sell double covers and links, so that fans of different stars can launch a PK on sales; Each brand will also do "single chain", hang the name of the spokesperson, and tell fans that what we earn is your money; Digital records have to do the battle report of "new songs sold X copies within X hours of release", and fans certainly won't make the numbers too ugly.
The change of business logic also intuitively affects the way fans and stars interact, the way of getting along with Internet celebrities and fans on the live broadcast platform in the past has also been transplanted with the entry of stars into the live broadcast room and Internet celebrity field, and stars can also receive tips and gifts from fans when they open live broadcasts, and live streaming is the most direct way to "make money".
Internet celebrities, draft idols, stars, which used to be separated into different tracks, the boundaries are becoming more and more blurred, and the relationship between stars and fans has been reshaped, rising from the past "providing emotional value" to a more complex level: stars do not want to be completely manipulated by fans, and have to consider the commercial value brought by fans; Fans regard celebrities as "possessions" that they can get with their own money, hoping that they will grow up to be "other people's children" in all aspects.
Although star chasing is a matter of "one willing to fight, one willing to be beaten", but spending too much money will inevitably lead to sunk costs - since the money spent is like splashed water, then you have to let your idols grow according to their expectations.
"Business involution" is a new phenomenon that has emerged after the change in the relationship between stars and fans, stars in the past did not have to think about how to do business for fans, and now stars and their teams need to rack their brains and find ways to meet the needs of fans, including regularly releasing nine palace gemeitu, interacting with fans in the comment area, and shooting vlogs of daily life... And fans are never satisfied, and there is certainly no end to business.
In the same way, the fans' denunciation of the star studio will not disappear in the case that this relationship has been solidified, even if many people come out to shout fans, telling them that they are not cheated by the staff, nor are they "dragged down", and have enough right to speak, they will probably not believe it.
Since last year, there has been a large-scale "house collapse incident" among celebrities, coupled with the discussion of celebrity income triggered by the tax evasion storm, the public opinion on the Internet about star chasing has evolved into "standing up and chasing stars". Last year, the White Deer Anti-Black Station chose to close the station in order to express its dissatisfaction with the duo of Bai Lu and Luo Yunxi, mentioning in a statement: "Fans are not kneeling to chase stars, and they are unwilling to endure the artist team that never communicates with fans." ”
However, the call to "stand up and chase stars" does not seem to constitute a reason for fans to participate in the studio in various things. In the final analysis, pouring too much energy and fantasy into the star, no one pays the salary, but it has to the heart of the star team staff, and even imagine the star as a victim of capital - so "standing", isn't it tired?
Many celebrities go out of their way to convey the same mantra to their fans, "Live your life first." "It's a cliché, but it makes sense. Be more happy, worry less, as for how their idols develop - thousands of stars, this is not satisfied, just change one.