The first China Import Expo will be held in Shanghai in November, and a festival of British cultural life, which symbolizes authentic British style and is known as the "British Culture Festival", will be a first-class event. The second edition of the British cultural life event , Best of British , hosted by media 10, a well-known British curatorial company, will be unveiled at the Shanghai Exhibition Centre in October, and will continue to be hosted by the British Consulate-General in Shanghai and the British Department for International Trade.
Under the theme of "British Power", this year's event will bring together nearly 300 fashion and lifestyle brands from Oxford Street, Regent Street and Bond Street, and move the West End of London, Europe's largest shopping district, to Shanghai, showcasing six sections of food and wine, fashion and dress, interior and design, technology and innovation, education and lifestyle, and tourism and tourism, and interpreting the most orthodox British feelings with the traditional spirit and youthful vitality of British power.
<h2>British merchants are optimistic about the prospects of the Chinese market </h2>
The reporter noted that the "British Selection" held for the first time in 2017 attracted 150 British brand exhibitors, when there were more than 18,500 visitors, and the British brands that were attracted by the Chinese market and came from afar also had close contact with Chinese audiences, felt the market, and then established a cooperation network.
Based on the success of 2017, Mike Dynan, managing director of the organizer Ten Media China, introduced that in 2018, more than 250 exhibitors are expected to participate in the event, and the audience is expected to reach 30,000 people, nearly doubling the scale of last year. The first two days of the exhibition will welcome professional visitors and VIP visitors from different industries, and the last two days will be open to general visitors.
Specifically, "British Select" not only brought authentic British local brands, but also prepared live activities in six sections, including British fashion catwalks, food in Britain, British greenery, British culture theatre, afternoon tea restaurant, and British theatre bar. At that time, the "British Selection" Cultural Festival will also have 200 live activities, more than 50 musical performances, more than 40 cooking shows of world-renowned chefs, and more than 40 fashion catwalk shows, and will also invite more than 100 industry celebrities and KOLs to share and interact with the audience.
This is a rare opportunity for consumers who like British culture and want to experience the authentic British lifestyle.
"With the recognition of quality by Chinese consumers, more and more British companies see the development prospects of the Chinese market, and 'British Select' is very happy to become a platform for communication between the two sides, providing a window for Chinese consumers to understand British goods, and also allowing high-end British brands to have a deep understanding of the Chinese market and find Chinese partners." Mike Dynan, managing director of Ten Media China, said that this year's exhibition site also set up buyer matching, new product release and other links for exhibitors, helping exhibitors to directly contact partners in the Chinese market. In addition, this year,33 will continue to arrange big coffee forums, VIP cocktail parties and other links to set aside time for exhibitors, professional visitors and important guests.
British Consul General in Shanghai Wu Qiaowen also said: "British high-end brands will pay more attention to Chinese consumers, we are very happy to see more and more people interested in British brands and British culture, I hope that this year's 'British Selection' continues to become an important platform for Sino-British exchanges, connecting more Chinese consumers and British brands, looking for more partners."
<h2>Nearly 300 classic British brands were screened on site</h2>
In addition to the rich on-site activities, this year's "British Selection" also has a variety of classic British brands for consumers to choose from.
For example, the British royal family's favorite Fullton umbrella and the West End gentlemen's favorite FoxUmbrellas will add a character to rainy days; Haute Couture fabric brand Holland & Sherry from Savile Street will provide custom services on site; as the pride of the British fashion world, the 111-year-old haute couture company DAKS will bring smooth cuts and cool British haute couture The British royal family brand Kent also works with Shanghai stylists to create vintage oil heads.
It is worth noting that at present, the brands that have been confirmed to participate in the exhibition cover both familiar brands and niche luxury brands that have been serving high-end people, including Barbour, Dechamps London and so on in the classic fashion category.
In addition, the "British Culture Theatre", which is carefully created by the "British Selection" scene, will also show a high-definition video of a British classic repertoire every day, including "Macbeth", one of Shakespeare's four tragedies jointly introduced and released by Beijing O'Zhelvy Cultural Communication Company and Trafalgar Distribution Company, and co-starring international Emmy award winner Christopher Eccleston and Nyam Cusack, and the Tony Award , Oliver Award-winning and co-artistic director of the Royal Ballet Christopher Wilden choreographed Alice in Wonderland, as well as "Cats" and "Phantom of the Opera" by musical theater maestro Andrew Lloyd Webber.
"The successful holding of the first 'British Selection' in 2017 allowed us to see the recognition and appeal of the Chinese market for high-quality lifestyle and high-quality brand culture, and this year we are very happy to provide high-end British brands with a platform to understand the Chinese market and consumers, find local partners and establish cooperative relations at this point in time." Half of the brands will enter the Chinese market for the first time this year, and it is believed that 'British Select' will become the preferred platform for British brands to reach Chinese consumers." It is hoped that china and the UK will generate trade value through this platform. Wu Qiaowen, British Consul General in Shanghai, pointed out.
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