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Yesterday's article, He Classmate's product design road, is it possible to become the next Joe helper?
After it was sent out, some readers asked me, are you too pessimistic? In my opinion, Xiao He was only one step away from Qiao Gang Lord.
People who ask these questions don't understand what I'm writing.
You think I'm writing about Xiao He, but in fact I'm writing about the market environment he faces, the consumer group. In other words, Xiao He himself is not important, and the problems he said yesterday, Qiao helped the Lord to come down in real life, and he also had to face them.
Let's assume that Joe's helper is resurrected again, and we start a new business here, the product is no problem, the idea is no problem, and it can be made. And then what? Have you ever thought about it and then he has to face those problems?
He's going to pass three levels.
As Xu Wenbiao said to Ye Rongtian in "Genesis", we don't want to be trampled under Huo Jingliang's feet, we have to pass three levels, after which we can buy shells and go public, otherwise, two crocodiles will turn over and pounce on us.
Private enterprises to make products, or talk about entrepreneurship to make products, and you usually watch TV series, such as "Meritorious", these are not the same.
There are many seasons in "Meritorious Service" that are also describing research and development, and also describing making products, but these projects start from the project and end with acceptance.
You watch the TV series, the missile hits the target, the satellite is sent into the designated orbit, the music sounds, or the submarine sinks to the designated position.
Since then, the protagonist has entered a highlight moment, and history has remembered him.
This is a research and development model, but this is not the research and development model of private enterprises.
Private enterprises make products, make them, but at the beginning, you make them, you have to sell them.
There are more products that cannot be sold, and what does it mean to put them on entrepreneurs if they cannot be sold? It means closing the door, going out of business, liquidating, selling your parents' property to pay off your debts.
Is it enough to sell it? No, you don't sell it to make a profit.
Many entrepreneurs are like this, look at people to pick up the burden is not hard, their own burden pressure to break the ridge, it is not easy to make it, found that the price minus the cost is not profit, gross profit is not equal to net profit.
In fact, when you open a business, there are a lot of unclear expenses, the cost of your dotting around is very high, and some accounts may not be collected back.
Finally, at the end of the year, a settlement, all in vain, the gross profit looks good, deduct the cost of doing products, and the net profit is negative.
So I say that selling doesn't mean it's profitable, and the company isn't necessarily profitable.
Is it profitable and successful? No, where and where.
If you can make a profit, it means that others can also make a profit, you do a DEMO, others immediately imitate, imitation is stronger than yours, where do you reason with it?
Others sell lower than you, do you want to pull down? Pulling down your profits will be lower, and soon, you will go from profitable to unprofitable, out.
Therefore, you think that the entrepreneurship is to learn from the Western Heavens, and even if you have succeeded after walking 108,000 miles, you will be given a golden body.
The real entrepreneurial process, going to Xitian is the beginning, and then you find that you are just an international student, and you have to raise tuition.
What do you get without tuition? Who will teach you?
So you have to go to work, cut wood in the swamps of India, cut wood, lumberjack, earn some tuition and go to Nalanda Temple to study.
After many years of work-study, I finally learned knowledge, and then what? You still have to walk another 108,000 miles and come back before you can bring the sutras you have taken back to Datang.
Back to Datang is the gong and drum in unison flowers paving the floor? No, what you bring back, maybe the market is not welcome, then you have to set up a stall and sell the scriptures you brought back to passers-by.
Of course, there is a more depressing ending, that is, you come back to see, I rely on, the market is full of the scriptures you have painstakingly memorized back, and when you inquire, you know that the old king next door through email, as early as shortly after you set off, decades ago, got the electronic version from the Buddha, and has occupied this market...
Cry, man cry, cry, it is not a sin, even the strongest person has the right to exhaust.
But after exhaustion, remember to pay off the debt, there are two things in life that are inevitable, death and debt. Starting a business comes at a cost.
I feel even more depressed after listening to it, right? Think I'm a pessimist? Actually, you're blind, I'm an optimist.
I have experienced all this I have talked about, this is life, it is nothing more than you accept it or not, of course, you have to accept it if you don't accept it.
When I was in my first year of graduate school, I once participated in a math competition, a group of three, 72 hours, a problem.
One of my group was a roommate, and the other was quite old, five or six years older than us, and after work, he returned to the furnace to continue his graduate school.
The day before the game, the old man told me that he had something to do and quit the game, and I was furious, slapped him, and was pulled by someone, so that he didn't fight.
When the time came, suddenly, the trio became a duo, and we were both more dumbfounded, but we could only be the scalp.
Maybe it was too tiring, three days of competition, and the next day I had a high fever, 39 degrees, and another contestant, my roommate, was going to take me to the hospital, and I didn't want to. Just burned the game until he was unconscious.
Afterwards, I hung up the salt water for a month and kept thinking about a problem, that is, the problem of research and development conditions.
I didn't figure it out that month, I figured it out thoroughly, and five years later, I was already working as a software architect at my second company.
I have an advantage, often there will be a problem is five years, ten years, or even longer, it doesn't matter if you can't figure it out, you will think about it every once in a while, maybe you will experience it, and you will figure it out.
When did I figure out the R&D conditions? It's time to be responsible for the underlying drive.
At that time, there was a colleague in the architecture department, he was responsible for all the middle-layer software, I was responsible for all the low-level software, I docked the chip down, and I docked him up. He docks down to me, up to the app, which is the APP that the user can see.
One day, he left, went into business to earn money, and I was stupid.
A company to train architects is not a day or two things, you have to be very familiar with the company's history of the software architecture, historical versions, various BUGs, to be very familiar with personnel relations, otherwise you architecture what, neither understand the status quo, nor people bird you.
Before he left, he had been working in that company for seven years, and the code in the middle layer was almost all developed by him, and the leader of the relevant software development team was also the little brother he brought out in the past.
As soon as he leaves, what do I do? I can't do my job, who am I going to connect with?
So two months later, I turned around and ran, and I also left my job and went to Party A to serve the leader.
Let's think about it, will this happen in TV dramas, such as "Meritorious Service", in the process of developing rockets, satellites, and submarines.
The answer is that it is extremely difficult to happen.
The conditions in that era were extremely bad compared to today's, such as poor food, poor living, and the blockade of information by the West.
But there is an absolute advantage in something, what is it? It is the stability of the team.
For example, a group, ten people to develop rockets, in that year and month, will there be five people in the middle of the development to half, said, I went to the sea, I want to go to Shenzhen in advance to get a few pieces of land, will not?
No, because you can't approve it, you don't approve it, you leave without permission, you don't even have a food stamp.
In a team, it is impossible to be all idealists, and 5 out of 10, this proportion is very high.
So for the remaining 5 non-idealists, once he flows freely, what do you let those 5 idealists do? I can't do it.
The research and development work is cooperative, it is rhythmic, just like 11 people on the court, you suddenly walk away 5, the remaining 6 even if you hit chicken blood, high fever to coma, you can't play it.
This is the unique advantage of that era, tv dramas play you idealists, but even if there are non-idealists, even if someone wants to be a deserter, there is no land to escape, no food stamps where can you go.
This means that the idealists have a good advantage, that is, they have always maintained considerable stability internally, which is conducive to the continuity of the research and development work.
This is different from later research and development.
You, like when I was doing R&D, often did half of it, and the key personnel ran away, on the grounds that he felt that buying a house full-time was more profitable. Then the whole project has to be yellow, because there is no rut. How many years of accumulation is one link away, and it cannot be carried out.
And you have to be aware that this is just the R&D process. Even if the team can be temporarily stabilized, do you feel hopeful about making a product, what is the next problem?
Is where the ongoing funding comes from.
Building rockets, that is to concentrate on doing big things, the supply is quite continuous. But the research and development of private enterprises is not the same, how much money you give, what position to do, is the capital to decide.
When I was a kernel engineer, I wanted to go further on the operating system, and I couldn't apply for funding, for the simple reason that the company wanted to make a profit, not engage in scientific research.
The boss is thinking about a whole problem, making it, selling it, making a profit, and being able to make a profitably. It is you who cooperate with his business strategy, not his spirit of scientific research and exploration.
This makes there must be a contradiction between the ideal research and development and the boss.
So are the bosses under the sky greedy, selfish and shameless villains?
It's not that simple, the problem was described yesterday, consumers pay the bill and don't pay the bill.
Even if the boss was kind and gave me enough funds that year, I continued to move forward, and finally I was empty-handed. Because there are few paying consumers in the market, most consumers come with a white prostitution mentality.
That's what I said yesterday, the first thing you have to think about is how to make money from white prostitute users, this is the king.
Yesterday I gave an example where I said that most of the paying users are face consumers, and they are more willing to spend for face. In fact, the most classic case here is brain platinum.
The case of brain platinum is to dig deep into the mentality of human nature to compare face, and finally create a classic line of giving gifts to brain platinum.
Play through human nature.
Yesterday readers also gave me an example, they said, you look at the game, the game is to earn the money of the paid users, and you said to make money for white users?
You think so, it shows that you still don't know Shi Yuzhu, and what you see today is what he played with the rest of that year.
After Shi Yuzhu used his brain platinum to shake everyone up, he made a lot of money, happy not to want, and played games every day.
But he is very strange, he is obviously so rich, why is he still abused in the world of online games?
So he was keenly aware that there was another business opportunity, so he developed the game himself, in his game, there are two kinds of players, Kryptonian players and white prostitute players.
Kryptonian players absolutely win, exert the least amount of force, practice the best martial arts, take the best equipment, proper protagonist aura, what about white prostitute players? What is their role? It is the foil, that is, to let krypton players abuse, so that kryptonian players find pleasure.
So a new model was born, kryptonian players in order to abuse white prostitute players, will continue to krypton gold comparison, you see, back to the old road of face consumption.
And are white prostitute players really white prostitutes? No, where do people sell games? People sell white prostitutes who are good or bad.
The game is just a bait, the white prostitute player is the fish, Shi Yuzhu sold the white prostitute player as a fish to the Kryptonian gold player, let them abuse, let them cool, let them compare, completed the closed loop of the fee, he earned the money of the white prostitute player.
If you think about it, without the white prostitute player foil, without the white prostitute player to abuse, what else can attract Kryptonian players?
Sure enough, everything is a pillar of history.
So the answer I gave yesterday is time, the passage of time, the overall conditions have changed, and these problems have slowly disappeared.
We did chips that year, the annual salary is only more than 100,000, the company's last market is comparable to nine nine eighty-one difficulties, the so-called options are really short promises, how can you stop the brothers from thinking wildly.
Now many people, just graduated to join the work, often on the annual salary of one million yuan, the group leader got tens of millions of stocks, the manager in hundreds of millions, the listing channel is particularly smooth, there is a high probability of realization, as well as a variety of talent rooms, the priority on the lottery, I can't figure it out, which tendon is he firmly set, have to give up such good research and development conditions to engage in east and west?
Then the same reason, consumption upgrading is a process. When people have no money, give priority to filling their stomachs, just have a little spare money, naturally go to face consumption, when he has more and more money, when everyone's surplus money is more and more, who do you show your face to? Who doesn't have any money?
At this time, there will be a variety of purchase needs for novelty things, and a variety of personalized purchase needs will emerge.
This will further feed back those who are engaged in research and development, they will become extremely rich from rich, so as to be more stable and lasting, long-term cooperation and research and development, will produce more high-quality products, and then form a virtuous circle.
Then you find that the age of paying users has arrived.