Have you ever brushed up on the legendary game endorsed by Jackie Chan? When I first saw it, it was unbelievable.
Please, that's Jackie Chan's big brother, it's not an exaggeration, more than half of the world's celebrities, that's all acquaintances.
You said that the eldest brother wants to go abroad to make a movie, make a TV series has face, both face and inside, and can also earn money, idle has to endorse this broken legendary game, too cheap.
But later found that it seems that not only Jackie Chan has endorsed some games, in addition to Jackie Chan, a series of big-name stars such as Wu Jing, Jet Li, Zhang Jiahui, etc., have endorsed the games they endorse, all various, and some are not just games.
A lot of games are placed here, making people dazzled after watching it, do stars not cherish their wings so much? Is it really that important to endorse these games? In order to make money, even word of mouth cannot be saved.
In fact, this is much more complicated than we think.
In a word, celebrity endorsements, sometimes not necessarily the active endorsement of stars, but passive endorsements.
Let me tell you about the trickiness in the middle.
For example, there is a star A who suddenly exploded into popularity, filmed various TV series, movies, or participated in various variety shows, and became popular overnight.
At this time, some games will focus on this star, first see if the star has a background, its background is not big, there are too many points to ponder, let's not talk about it.
If the capital side of the game thinks that the star can be used, then well, the game side will make two preparations, first take the star's portrait rights and use it directly, and then put a lot of money on the table.
The next thing is nothing more than two development trends, because the consumer's right to consume has been invaded, the star is gone, or people don't care or don't care at all, then the game will be publicized normally, and with the star's portrait right, step by step.
You say why are these capitalists so faceless, just don't have a face, how can they become capitalists if they want a face?
So if the star reacts, the star immediately entrusts this matter to the lawyer, the lawyer immediately wrote a lawyer's letter to sue the game, the game said, don't rush to sue first, I have money ready here, if you think it is appropriate, let's sign this contract.
One feature of this type of game is that it can be recharged.
There are many big brothers and two big brothers, so the profit is very high, and because the profit is high, the endorsement fee of the star is generally not low.
Some celebrities have never seen so much money in their lives, and they are immediately moved, if they don't earn money, isn't it a bastard? Whoever is idle will not be able to get by with money, think a little, and immediately clapped and signed.
The star here signed, said there, happy cooperation, looking forward to the next cooperation.
The two sides are so tinkering, the star has become the official spokesperson of this game, at this time you explain that the star is not the spokesperson, the star is more anxious than you, and the pigeon in hand cannot be said to run away.
Sometimes some stars don't want this endorsement fee, and they feel that this kind of game endorsement infringes on their portrait rights and makes their face unsafe, so good, then go to court.
When you file a lawsuit, you may be compensated 2 million, but if you sign this contract, you may be compensated 5 million or directly give you 10 million.
A large proportion of stars can't keep the bottom line, think about it, it's better to directly do portrait endorsements, lawsuits are painstaking, it may take a year or two to toss.
In the past two years, the portrait right is still used by others, and people do not say that they have not given money, and their attitude is quite good.
If you ask for money, people will give you vigorously, and they can't wait to stuff it directly into your pocket, in this case, the star will not be recruited even if he has great anger.
Then some people said, why don't stars directly fight with these game companies and tear their faces directly?
People over there really want you to do this.
Because game companies generally produce games in mass production, produce several games in a lifetime, and the stars tear their faces, the bigger the mess, the better, it is best for everyone to know.
That way I can just launch my second game or my third game, which is nothing more than that this game can't be played, then this game can't be played, and there are other games.
And the popularity has also increased, and the stars also know that if they have a fight with the game brand at this time, the game brand side will have the most profit.
So in this case, smart stars also choose to eat huanglian dumbly, but sometimes it is really not completely dumb to eat huanglian, after all, the profit is here.
If nothing else, you are not ready to sue people, people know that the star is not satisfied with this matter, and immediately prepare the money, this attitude can actually solve many problems.
Coupled with this kind of game endorsement, although it seems dirty, it generally will not lose filming in variety shows, film and television dramas because of this kind of more earthy game endorsement, and there is no violation or edge ball game, which is a regular game.
It is the emotional problem of people in their thirties or forties and fifties, these people have money, they want to find the feeling of playing games when they were young, fill it with some money, and have fun.
So when the star understands this market situation, it is generally impossible to jump in.
Sometimes you kindly advise the star, you don't want this, in this way, everyone thinks that you are not cute, not cute and can not make money, the two are better and worse, discerning people can almost see at a glance.
Moreover, the money of the star is not stolen or robbed, and he has earned it with his hard work, even if the fans really have opinions, there is nowhere to reason.
In addition, there is a little secret, that is, once the game company uses the image rights of the star to do publicity, it is found that the publicity effect is not good, there may not be many people to play, the benefits are not up to standard, the game company directly closes the game, and then shoots a new game.
In other words, it's too late for celebrities to defend their rights, and in the blink of an eye, people have all removed the star's declarations.
If you really defend your rights, it may mean losing tens of thousands to hundreds of thousands, and you can't guarantee tens of thousands of yuan.
Celebrity lawyers also need the cost of living, for such a little thing back and forth, it takes a month or two, in the end one person divides hundreds of dollars, lawyers do not do it.
So when we understand the various pros and cons in the middle, let's look back at it, celebrity endorsement of these advertisements, sometimes it is really just a market choice.
Guys, how do you think about this?