With the rapid development of tourism in China, more and more foreign tourists are visiting China, including a large number of Finnish tourists. However, these Finnish tourists don't just come to China to see the sights, they also buy a lot of baijiu, and seem to be nostalgic for baijiu. What is the reason behind this peculiar phenomenon? Is it a cultural difference, psychological need, or something else?
Finnish liquor culture
Finland is a country that loves baijiu, which plays an important role in daily life and social activities. Drinking is not just about relaxing, it's a way to socialize. Therefore, in Finland, liquor consumption is seen as a must-have in social places. It can be seen that the culture of liquor consumption in Finns is very different from that of Chinese.
The attractiveness of good quality and low price
The price of Chinese liquor is indeed very favorable compared to Finland. The famous brand of baijiu also has a very good cost performance in the Chinese market. For Finnish tourists, buying Chinese baijiu can not only experience the local culture, but also the price is relatively low. For this reason, many Finnish tourists take home liquor as souvenirs or gifts.
Cultural identity and social needs
Drinking alcohol is an important social activity in Finnish culture, and this cultural background further influences how Finns behave when traveling in China. When Finnish tourists travel to China, they tend to drink Chinese baijiu to better integrate into Chinese culture and social activities, building a sense of cultural identity and friendship. Therefore, in this sense, baijiu becomes a cultural identity and social tool.
The release of life stress
In addition, liquor consumption can also be seen as a way for Finnish tourists to release the stress of life. In Finnish society, people are often under high levels of stress, and liquor consumption has become a way to relieve stress and relax. When they arrived in China, liquor consumption became a better way to release stress and a way for them to relax while traveling.
The reasons why Finnish tourists love baijiu in China are very complex. This behavior may seem strange in China, but it is common in Finland, the snow country. Therefore, it is very important for Chinese tourism practitioners to understand the culture and needs of different countries. Only by truly understanding the drinking culture and social psychology of Finns can we better accept them and provide better travel experiences and services.