Market research agency Counterpoint released data on the global high-end mobile phone market in 2022, Apple rode the dust, the market share of Android mobile phones, including Chinese mobile phones, further declined, and Apple became the only winner in the high-end mobile phone market.
The data shows that Apple's share of the global high-end mobile phone market increased from 71% in 2021 to 75%, setting a new high, and the hot sales of iPhone 13 once drove Apple's shipments in the domestic market in the first three quarters of 2022 to grow, while the market share of Chinese mobile phones is declining, highlighting Apple's competitive advantage.
Apple's upward momentum cannot be stopped, but the market share of Android mobile phone companies is declining, even Samsung, the strongest Android mobile phone camp, has a declining market share, Samsung's share of the high-end mobile phone market has fallen from 17% in 2021 to 16%, highlighting that Samsung has not been able to share the benefits from Huawei's lost high-end mobile phone market.
Another data also proves Apple's advantage in the global high-end mobile phone market, the world's hot-selling mobile phone TOP10 shows that Apple occupies eight positions, even the mocked unsatisfactory sales of the iPhone SE3 has entered the hot-selling mobile phone TOP10, highlighting the popularity of the iPhone in the global market.
Android mobile phone camp only Samsung has two mobile phones into the global hot mobile phone TOP10, Samsung's hot mobile phones are low-end mobile phones, and in the past, Samsung's Galaxy S series high-end mobile phones can occupy a place in the hot sales TOP10, Chinese mobile phones do not have a mobile phone in the list.
What is particularly embarrassing for Chinese mobile phones is that even if Huawei faces chip supply difficulties, Huawei is still the leader in the high-end mobile phone market among Chinese mobile phone companies, ranking third in the global high-end mobile phone market in 2021 and 2022, second only to Apple and Samsung.
However, it is regrettable that Huawei's market share in the high-end mobile phone market is also shrinking, from 5% in 2021 to 3% in 2022, showing that mobile phone shipments are indeed declining when Huawei mobile phones do not support 5G, which will prompt Huawei to solve the 5G chip problem as soon as possible, and consumers are impatient.
Huawei is still the leader of domestic mobile phone brands in the high-end mobile phone market, undoubtedly tearing off the fig leaf of domestic mobile phones, other domestic mobile phone brands in recent years emphasized that the so-called fast charging, imaging technology has not become the core technical advantage, global consumers do not recognize these domestic mobile phone brands have differentiated technical advantages, their recognition of high-end mobile phones do not include other Chinese mobile phone brands.
With Huawei's shrinkage, more and more consumers recognize high-end mobile phones only Apple, no matter how the media and industry people ridicule Apple's idea of copying Android mobile phones, they have not shaken Apple's position in the hearts of consumers, and even domestic mobile phones in the domestic market have failed to rely on localization advantages to resist Apple's offensive, Apple's share in the domestic high-end mobile phone market has approached eighty percent.
Such performance of Chinese mobile phones in the high-end mobile phone market reminds domestic mobile phone brands need to learn the real core technology of Huawei research and development, without a strong core technology advantage can not challenge Apple in the high-end mobile phone market, in contrast, Huawei in such a difficult situation still promote independent research and development, Huawei HiSilicon has developed more chips, improved the localization rate of Huawei mobile phones, it is Huawei's persistence that has won the respect of domestic consumers, many domestic consumers are still waiting for the return of Huawei 5G mobile phones.