Recently, the "Novel Experience" section on the homepage of Meituan App was exposed to merchants playing the edges, claiming to provide services such as "soothing and decompression" and "double body massage", and "a technician sister will introduce you".
It is worth mentioning that Meituan has fallen into negative public opinion involving yellow before, why is it still repeating the same mistake this time?
It was netizens who first discovered the problem.
Some netizens reported that in addition to the adult experience hall packaged as a healing and decompression hall in the "novel experience" zone, it was also mixed with offline recruitment content. At the same time, some massage spa businesses in the area claim to provide services such as "soothing and decompression" and "double body massage". In the screenshot of the online transmission, the user asked the merchant if it was "a place for men to decompress", and the merchant replied "yes" and "a technician sister introduced you". Jiupai News reported that many merchants classified as "novel experience" displayed pictures in the stores were all beautiful women, no package items on the shelves, and did not introduce the business scope; Some stores have health care massage packages, and the picture reads "for adults".
It is said that the price of the relevant packages ranges from a few hundred yuan to more than 1,000 yuan, and the names have also been quite suggestive, such as "instant drama Japanese style full SPA package", "double dodder feeling flexible whole body SPA", "soft ear meow meow Japanese style fan manga full body SPA"... In response, Meituan's customer service responded that the platform attaches great importance to it, and relevant staff are currently following up.
In this regard, public opinion heated up. "Seeing the homepage saying that Meituan's novel experience hides a lot of problem merchants, remembering that my sister and I were in Meituan's foot massage on the group, the two of us walked into the dark aisle without lights on and sat in the room, and two young girls with black silk cheongsam with high slits to the base of their thighs came in, and the faces of our four women looked at each other, and then they straddled our waists and pressed for an hour..." "I saw this classification two years ago, and I was curious to enter the doll experience hall, but I didn't expect that now it has been upgraded and become a real person!" It can be seen that the chaos in the "Novel Experience" section seems to have been around for a long time, and it is only now being exposed. In fact, this is not the first time Meituan has fallen into a similar storm of negative public opinion. In March 2021, an unannounced media visit revealed that some stores in Nanchang made online connections through the Meituan platform to provide offline love services, and local Meituan Dianping employees "gave the green light" to such stores all the way to ensure their interests during the audit, and could operate without a license.
Three feet of ice, not a day's cold. It is conceivable that there are already many problem merchants who are secretly active on the Meituan platform, and this exposure may make them stop for a while. But when the turmoil subsides, they are likely to buzz again, trying to find ways to regain their old business in the cracks. Problem merchants are vested interests, why not Meituan? As a service intermediary, Meituan can take a commission for every pair of transactions. Although the sidelines of propaganda are not necessarily Meituan's meaning, nor is it necessarily Meituan's acquiescence, in any case, its efforts to regulate and crack down on such businesses have not met people's expectations.
Meituan, which has repeatedly made mistakes, may have to think about how to avoid such problems. I think it is necessary for a national application platform with deep pockets to focus on areas that are easy to get involved in yellow, and strictly supervise the entry, decoration, and even pre-sales private messages of such stores. "Novelty experiences" that were supposed to be interesting niche consumption scenarios that were to shine were now occupied by shady underground businesses, which is overdone.
#美团新体验区 #
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