The 25-year-old Hunan cuisine brand in Hunan is not a simple and ubiquitous thing. Hu of Ice and Fire Lou always said: "Ice and Fire Lou is twenty-five years old. 25 years, a quarter of a century, can change too many things, we have experienced the vicissitudes of the times, 25 years is the youth and memory of a generation, there are joys, sorrows, sorrows and joys... But I am lucky, very lucky, that we have always been steadfast in guarding our original intentions and dreams. Friends here should remember that twenty-five years ago, the ice and fire building opposite Huatian was a 200-square-meter storefront that could only fit 6 small tables. However, this did not affect my dedication and love for the catering business in the slightest. I love the healing of food under the bright stove of Ming Kitchen, and I am also obsessed with innovating in every way how to achieve healthy Hunan cuisine to the extreme. This is probably the convergence of "ice and fire"! ”
In the past 25 years, in order to make diners eat better ingredients, Hu always said: "For 25 years, Binghuo Lou insisted that good ingredients are the best food. In order to find ingredients, I took my team all over the world - against strong altitude sickness, I went to the snowy plateau at an altitude of more than 5,000 meters to investigate and purchase naturally dried yak whips, and developed them into "Tashi Dele" to present on consumers' tables; Every year in July and August, I will brave the scorching sun, go to my hometown Shuangfeng, investigate the production and production process standards of Yongfeng hot sauce, and purchase a large number of ingredients, in the most suitable season, the most authentic source, come to the table to feed diners, Ningxia Yanchi beach sheep, northeast Wuchang rice, Australia triangle fat cow are invited into the kitchen, Zhangshugang peppers, Qingshuping Huaishan mountain, from all over the world to hometown taste, this is my 25 years of daily pursuit. Ingredients are just one of the complicated and lengthy production links of Ice and Fire Building, from the field to the table, the source is authentic to protect health; We supply fresh ingredients and resolutely implement "0 inventory of fresh goods"; We practice healthy cooking to simplify and embody the original taste... It is the extreme of each link that gives us the confidence to move forward all the way to the Ice and Fire Building. ”
For 25 years, insisting on health and deliciousness, Hu always said: "In 2010, the Ice and Fire Building "Bai County Hotel" opened; In 2013, the Ice and Fire Building was opened... We have gone from a small store with 6 tables to the ice and fire building you see today, a multi-dimensional interpretation of healthy Hunan cuisine. Twenty-five years is not a short time, carrying the sincere love of all walks of life, pouring out the sincere dedication of all employees. Twenty-five years is not a long time, and in the magnificent picture of achieving a century of development, twenty years is still just taking root! ”
In his speech at the celebration of his 25th birthday, Hu always said this at the end: "In the 25 years of persistence, there is the ultimate pursuit of ingredients, the continuous renewal of lifestyle, the eternal persistence at the beginning of the original intention, and the kindness and companionship of human nature." Like you, every friend who came today. Today's gathering, I named it "Ice and Fire Building Brand Best Friends Day", everyone is friends of Ice and Fire Building, but also my good friends. In the past 25 years, it has been your blessing and encouragement, accompanied me over the mountains, and given me the motivation and courage to move forward. "Ice and Fire Building Brand Best Friends Day" will also become a fixed action, and the annual gratitude to friends who accompany you all the way, you will also witness the transformation and growth of Ice and Fire Building as always. In the ice and fire, we do not stop, dare not slack, and will return you with better products and better service. ”
Text / Hi'er