Born at the beginning of the reform and opening up, Jinba menswear has lived with the country for 43 years, and the brilliance of the times has nourished the achievement of the Jinba brand. One thing in a lifetime, defining, creating and constantly expanding Chinese jackets, is a bold word, is a grand ambition, but also the romance of time, 43 years, three generations of inheritance relay, with a jacket robe to accompany Chinese men to create the song of the years. Committed to refining Chinese symbols to paint and dye the Jinba jacket, join hands with China's millennium intangible cultural heritage to go to the world, and tell Chinese stories well with Chinese brands. Oriental aesthetics into clothing, inheriting and innovating contemporary fashion design of Chinese culture, watering the spiritual world and aesthetics of Chinese men. Enterprises follow the country to show excellent style, brand link culture to continue the historical brilliance, product design service consumers resonate with every moment of emotions, and KIMBA menswear accompanies Chinese men to warm up together.
Since the release of the "high-end new domestic products" strategy in 2021, KIMBA menswear has been rooted in oriental aesthetics, adhered to the "Made in Chinese Jackets", aligned with the new needs of Chinese consumers with high-end domestic quality, created a new self-pleasing consumption experience with Chinese culture, and accompanied consumers to become a better version of themselves. From March 24th to 31st, during the AW23 China International Fashion Week held in Beijing, with the continuous exploration and thinking and rich upgrading of oriental aesthetics in recent years, under the theme of "Style and Harmony", the AW23 new product show and the @KB SPACE Lifestyle Pop-up Store quality lifestyle pop-up store were presented. Following the Milan Fashion Week in January, which first brought Chinese intangible cultural heritage aquatic ponytail embroidery to the world, KIMBA menswear once again carried the thousand-year-old intangible cultural heritage shadow puppet, through the regenerative aesthetics behind the restoration process of traditional Chinese artifacts, the structure now resonates with the past culture and art, and crowns the spiritual aesthetic value of the Jinba jacket with the thick Chinese culture of thousands of years, conveying a more confident temperament and style to Chinese men.
Collect China's thousand-year-old intangible cultural heritage and link users with ingenuity
Oriental aesthetics is increasingly favored by fashion consumers, and in recent years, KIMBA menswear has continued to explore and build its own oriental aesthetic system. The use of Chinese cultural elements is calm and restrained, hoping to find the resonance of spiritual connotation and cultural value, and link users with ingenuity and temperature, rather than pursuing the heat of the topic.
"A narration of ancient opera, hands dancing against a million soldiers." As the oldest traditional folk art in China and even in the world, Huaxian shadow puppets can be called shadow puppets "living fossils" and have been included in the first batch of national intangible cultural heritage list. Wang Tianwen, the representative inheritor of the national intangible cultural heritage project (Huaxian shadow puppet opera) cooperated by KIMA Menswear, is known as "China's first shadow puppet knife".
As Hong Boming, CEO and Creative Director of KIMBA Menswear, said, "From Aqua horsetail embroidery to Huaxian shadow puppets, the intangible cultural heritage cooperation of KIMBA Menswear is not a superficial taste and noise, but a deep excavation and refinement to find the melting point between intangible cultural heritage skills and brand spiritual culture, through the slice of Chinese culture of intangible cultural heritage skills, with the eyes of discovery to regain those lost Chinese wisdom and spiritual connotations, with KIMA jacket to reproduce the humanistic feelings and temperature of thousands of years of oriental aesthetic flow." ”
CEO and Creative Director of Rimba Menswear Hong Boming
Oriental aesthetics crowns Chinese jackets, watering the spiritual world and aesthetics of Chinese men
Kimba's menswear defines the Chinese jacket. In 1979, the reform and opening up triggered a wave of business in the sea, and China's economy ushered in unprecedented vigorous development. The times create heroes, and a group of trendsetters who adapt to the development of the times - the wealth-creating group came into being. In 1980, two door panels were made into a cutting bed, and the first jacket in the history of KIMA was sewn. Jackets have gradually replaced suits, Zhongshan suits and green military uniforms, and have become an important symbol of China's entrepreneurial and wealth-creating groups. The Kimba jacket brings a confident, steady, decent and energetic dress form to Chinese men who are active and pragmatic. The jacket version created by KIMA Menswear has gradually become a unique attribute of Chinese jackets, and KIMA Menswear has defined Chinese jackets for 43 years.
Making a jacket is very simple, making a "good" jacket, not simple, 93 462 knife cutting, 161 45230 needle sewing, 68 sub-high temperature setting, is just the basic process of a Kimba jacket. From a full range of insight and in-depth study of the physical characteristics of Chinese men, Jinba men's clothing has precipitated a database of 10,000 jacket patterns, just to make every Chinese man wear comfortably and appropriately with "better fit", based on ergonomic exquisite ironing processes such as pushing, returning, pulling, etc., complementing the design and fit, only to make every Chinese man dress fit, not tight, flexible, not stiff, wide and not rigid with "better technology"; Strictly control every step of the process, Daodao precision, layer by layer refinement, customs fine inspection, only to "higher quality" to make Chinese men dress at ease, wear confidence. Relying on the national jacket laboratory and the Chinese jacket color research and development base, supplemented by the design of global paradigm and Chinese culture, the color of each "good" jacket is more suitable for the skin color of Chinese men, and the flower type of each "good" jacket is more suitable for Chinese men's temperament. Resonating with the increasing demand for clothing in the new era of Chinese men, Jinba menswear has created "four new" products with new colors, new silhouettes, new materials and new styles, giving Chinese men a new expression of fashion with more humanistic aesthetics and spiritual connotation in multiple scenes of business and leisure, so that every "good" jacket understands Chinese men better.
Oriental aesthetics crowned Chinese jacket. Under the background of the improvement of national comprehensive strength and cultural self-confidence, KIMA menswear deeply cultivates Chinese culture and oriental aesthetics, and continues to stimulate the contemporaneity and vitality of "Chinese jacket" with "Chinese symbols". In recent years, on the basis of design research, there has been a deeper level of thinking and expansion, the understanding and use of traditional cultural symbols, from the integration of skills, to the transmission of connotation, and then to the creation of artistic conception, combined with international design paradigm and modern craftsmanship and then deconstruct, collide and sublimate, crown the Jinba jacket with oriental aesthetics, and give the Jinba jacket a more international, fashionable, artistic and content-based narrative expression.
This season, KIMBA Menswear experimentally applied the carving technology of China's thousand-year-old intangible cultural heritage shadow puppet theater to the design and production of clothing patterns, and pioneered the exploration and attempt to graft shadow leather with high-end fabrics, and used it in the design of show and regular clothes, which not only maintained the texture of shadow puppet leather, but also had artistic and fashionable aesthetic expression. Harvesting thousand-year-old artifact restoration techniques to reshape and regenerate the damaged beauty, from ancient times to the present, it is a metaphor for the continuation of the fashion concept. The brand's DNA pattern is precipitated and sublimated, and the city's flowers of great significance in the development of the brand - the hometown Quanzhou (Jinjiang) prickly flower, and the second hometown Shanghai Magnolia into KB DNA flower pattern, the unique design language of the brand. The continuous precipitation and sublimation of the brand's DNA patterns were hand-carved by Master Wang Tianwen, the representative inheritor of the national intangible cultural heritage project (Huaxian shadow puppet opera), adding a layer of Chinese cultural heritage. The use of Chinese armor structure in contemporary clothing, ink painting on cashmere fabrics with printing and dyeing technology, stitching of exotic materials, Chinese overlapping collars, curve cutting, openwork bead embroidery... Starting from the mellow traditional Chinese culture and ingenuity spirit, it gives the warm expression of the inheritance culture of KIMBA, interprets the unique oriental aesthetic philosophy of KIMBA, and highlights the mellow accumulation and humanistic ingenuity of the "high-end new domestic products" brand.
Build quality life aesthetics to meet consumers' yearning for a better life
Behind the quality of life aesthetics, is consumers' constant yearning for a better life, when the fingertips of fashion touch the warmth of history, culture has become the internal driving force to promote fashion consumption innovation, the brand further deepens consumers' perception of a better life, enhances the fashion culture experience of consumption, and resonates with consumers.
Every cultural heritage is a reunion, KIMA menswear and Chinese intangible cultural heritage meet in the same space, @KB SPACE Lifestyle Pop-up Store quality lifestyle pop-up store uses art, culture and fashion to innovate aesthetic methods, continue to pursue a better quality life in this era. The fully transparent design allows light to flood in and cover the entire space, reflecting the temperature of the millennial intangible cultural heritage in the space. With consumption scenes with cultural depth, aesthetic connotation and emotional temperature linkage, consumers are invited to be in it, help them express their fashion quality attitude to life, and realize self-identity.
Wandering in this space, you can feel the exquisite life aesthetics commensurate with the fragrance of fashion clothes and coffee, and experience the cultural life interpreted by intangible cultural heritage shadow puppets that have been passed down for thousands of years. You can also participate in the "@所有人" public art of the 30th anniversary of the China Fashion Designers Association, and imagine the next 30 years of Chinese fashion design. Outside the pop-up store, the iconic Rimba jacket incorporates the brand's DNA pattern and transforms into the core visual symbol of the space as a whole, once again becoming a fashion week check-in landmark.
The Beijing and Shanghai twin cities interpret the Chinese men's dress style
AW23 China International Fashion Week, from March 28th to 30th, KIMBA Menswear at CHIC 2023 (Spring) in Shanghai with the quality men's wear exhibition area "China Jacket KINBA Manufacturing" main exhibition, Guochao National Cotton Fashion Exhibition Area 23 Summer and Autumn Sustainable Environmental Protection Capsule Series Exhibition, Youth Power Exhibition Area Jinba jacket and KBXNG boutique accessories matching display, combined to present the exploration results of the "high-end new domestic products" strategy in the past two years. As well as the core strength of Rimba jacket and the differentiated competitive advantage of oriental aesthetics that has been deeply cultivated and built in recent years. During the period, the publication ceremony of the "Chinese Men's Dress Aesthetics Collection" compiled by Jinba Menswear in conjunction with Donghua University, Jiangnan University, China National Garment Association, China Fashion Color Association, Textile and Apparel Weekly, Beijing Institute of Fashion Technology and other institutions was also held, and the editor-in-chief of each chapter was invited to carry out a Chinese men's dress aesthetics salon entitled "Temperament and Grace Hidden Under Oriental Clothing" to discuss the connotation of clothing aesthetics and inspire the future of Chinese men's wear design and consumption.
Pay attention to the emotions and aesthetics of the target group, create jackets that can talk to them, and arouse consumer resonance and sincere communication through warm emotional links. Using clothing to connect people and culture, in "understanding" the dress needs and spiritual background of Chinese men in different eras, Jinba menswear explores and advances in the aesthetics of the times, puts the beauty of oriental humanities into clothing, and uses jackets as the carrier to present a new understanding and reinterpretation of beauty and Chinese men in the current context, highlight the outstanding style of Chinese men, and create the era with them.
(Li Hua)