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Amway Global CEO Pan Mulin: Increase investment in China and comprehensively deepen the localization strategy

author:World Direct Research Observation

The high-profile 2023 China Development Forum was recently held at the Diaoyutai State Guesthouse in Beijing, with more than 100 overseas participants, all of whom are the chairmen or CEOs of Fortune 500 or industry-leading enterprises, heads of major international economic organizations, and internationally renowned scholars. This is the first time since the 2020 pandemic that the forum has resumed in-person. With the theme of "Economic Recovery: Opportunities and Cooperation", this year's forum focused on hot topics such as high-level opening-up, global industrial chain and supply chain, expanding domestic demand, green transformation, and the big health industry.

Amway has been invited to participate in the China Development Forum for 14 consecutive years, and Amway Global CEO Pan Meilin participated in the National Health Commission's closed-door roundtable on "Promoting the High-quality Development of the Health Industry and Contributing to the Construction of a Healthy China", and delivered a keynote speech at the sub-forum of the Economic Summit on "Building a Resilient Healthcare Service System".

Amway Global CEO Pan Mulin: Increase investment in China and comprehensively deepen the localization strategy

Amway Global CEO Sam Lin-lin delivers a keynote speech at the China Development Forum

As a leading enterprise in the nutritional food industry, Amway has just announced an additional investment of 600 million yuan to upgrade the Guangzhou production base, establish a big health sharing platform to promote R&D cooperation between industries and the transformation of achievements, seize the strategic opportunity of "healthy China" construction, deepen the health track, continue to increase investment in the Chinese market, and integrate into the new development pattern of domestic and international dual circulation. Contribute to the construction of China's modern industrial system.

Hosted by the Development Research Center of the State Council and organized by the China Development Research Foundation, the China Development High-level Forum is the first national-level forum held after the National "Two Sessions" every year, and has been successfully held for 22 sessions since its inception in 2000. Adhering to the purpose of "dialogue with the world and seeking common development", the forum focuses on releasing a strong signal of the mainland's adherence to opening up to the outside world, explaining the mainland's major development policies, and exchanging the development of foreign-funded foreign enterprises in China, which has formed the distinctive characteristics of "small-scale and high-level", and has become an important platform for serving foreign economic exchanges and promoting Sino-foreign exchanges and cooperation.

Increase the Chinese market and fully embrace the new opportunities for the development of Chinese-style modernization

On March 21, Amway announced that it will invest RMB 600 million to implement a five-year upgrade plan for its Guangzhou production base: overhauling infrastructure, upgrading production equipment, introducing advanced production technology, and optimizing global production capacity to meet Amway's global product supply needs in the next 30 years. On the same day, Amway signed the "Amway R&D Center and Big Health Sharing Platform Project Agreement" with Guangzhou Development Zone, aiming to strengthen the existing R&D system, promote R&D cooperation and achievement transformation of enterprises in the big health industry, and realize the value co-creation of the big health industry.

Pan introduced that Amway has established a full-chain operation support system from R&D to production and logistics, from digitalization to service, and has benefited the world with many innovative measures localized in China, and Amway (China) has also been in the world's largest market for 20 years.

In the past three years, in response to the grand goal of achieving a healthy China by 2035 and the public's pursuit of a better life, Amway China has successfully implemented the strategic transformation of general health based on the core advantages of the enterprise, positioned itself as a "comprehensive health promoter", comprehensively consolidated the digital operation capabilities of enterprises, increased product research and development and innovation, built a large health community with Chinese characteristics, effectively responded to many challenges of market demand and supply chain management in the epidemic environment, and achieved double-digit growth in performance in 2022. The largest increase in nearly a decade.

Commenting on the positioning of the Chinese market and Amway's growth strategy in China, Poon said, "China's economy is showing strong resilience and vigor. China has advanced digital economy infrastructure and is building a modern industrial system, and we have long-term commitment and firm confidence in the Chinese market." Facing the future, Amway will comprehensively deepen its localization strategy: it plans to invest in the construction of its own organic farms in China, explore smart organic agriculture, and help agricultural technological innovation and rural revitalization; Provide green nutrition solutions, work with upstream and downstream partners to build a low-carbon and green production system, and release Amway China's zero-carbon roadmap; In the industrial value chain featuring green, low-carbon and health, promote the high-quality development of the big health industry.

Empowering the public to enjoy holistic health and a better life

With many years of experience working and living in China, Pan describes himself as a "fan of China." He talked about the "Inner Canon of the Yellow Emperor": the code of human health lies in the "correspondence between heaven and man", not only the single dimension of physical health, but also the comprehensive health of good psychological state and interpersonal relationships, sense of life value, and harmonious development of man and nature.

Pan introduced that Amway Nutrilite has been deeply engaged in the field of nutrition and health for 89 years, adhering to organically grown plant raw materials, high-quality and pure safe ingredients, scientific and efficient nutritional formulas, and has built a complete industrial chain from seed to finished product. Amway China R&D Center has been invited to participate in a number of national key projects led by the Ministry of Science and Technology to modernize traditional Chinese medicine, such as the development of traditional Chinese medicine products in the field of functional foods based on new function claims. Amway will also continue to carry out strategic cooperation with authoritative academic institutions to innovate agricultural science and technology, cultivate new varieties, research on plant raw materials, strengthen the standardization and modernization of traditional Chinese medicine, and bring innovative products and scientific research results to Chinese and global consumers.

At the same time, Amway is actively promoting basic research on personalized nutrition, exploring a technology roadmap for precision nutrition and health suitable for the living habits of mainland residents through molecular biology, genomics, big data, artificial intelligence and other technologies, developing products or product combinations from thousands of people in the past to nutritional solutions for thousands of people now, and using healthy communities to promote the cultivation of healthy lifestyles and implement professional and personalized services.

In the past decade, Amway has joined hands with the Office of the Healthy China Action Promotion Committee, the China Health Education Center, the Development Research Center of the State Council and other institutions to organize a number of activities to popularize scientific nutrition knowledge and improve public health literacy. In cooperation with the Chinese Nutrition Society, 39,000 marketers have been trained to become professional certified "nutrition and health consultants", and they have created a healthy living community that integrates online and offline, learning together, urging each other, encouraging each other, turning knowledge into action, turning action into habit, establishing a healthy lifestyle, and helping the public enjoy a comprehensive health and a better life.

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