Ali really didn't brag and really delivered to his door. A few days ago, I bought a piece of face soap at Ali Pharmacy, and yesterday the package was delivered to Cainiao Station, and I was going to pick it up after work, but I received a call in the afternoon saying that it could be delivered. At about eight or nine o'clock in the evening, the owner of the post station delivered the package. Although Cainiao Logistics is still not as fast as JD.com and SF, its service has made great progress.
Ali has repeatedly emphasized increasing the proportion of parcel delivery since last year, originally did not care that it may be thunder and rain, but did not expect that this time Ali really moved. Remembering the news I saw a few days ago, Cainiao announced that it would invest 3 billion to strengthen door-to-door services. The official paid for it himself to subsidize the post station owner, thus opening up the last mile of logistics.
I have to admit that in this era of e-commerce prosperity, major platforms pay more attention to consumer experience and begin to "volume" services. As of December last year, there were already 1 billion Internet users in China's 1.4 billion people, and of those 1 billion people, 820 million were online shoppers. This means that the cost of e-commerce to pull new ones is getting higher and higher, and it is better to provide better services to retain old users.
Alibaba has abandoned the GMV-style thinking of the past and made extensive references to consumer experience in its earnings reports, with home delivery being a clear example. JD.com's transformation is also obvious, the platform itself has logistics advantages, JD Logistics currently operates more than 1,500 warehouses across the country, the total management area of the warehousing network exceeds 30 million square meters.
Recently, JD.com has also noticed the price advantage of the past and proposed a subsidy strategy of tens of billions to provide consumers with a better shopping experience. The platform unites a large number of brands and merchants to directly subsidize goods, and brings the most comparable products in the form of direct price reduction, including digital, department stores and other categories.
There is also the special sale e-commerce Vipshop, although its scale and volume are not as good as Ali and Jingdong, but precisely because of this small and beautiful advantage, it can bring users a better consumer experience. Generally, netizens who like to use Vipshop mainly picture it for two points, one is a big name, a special price, and the other is a good service, which is favored and praised by many netizens.
In addition to real customer service and 10-day price guarantee service, everyone praised Vipshop the most for home delivery service, and more intimate than other platforms, Vipshop shopping can enjoy door-to-door service even if it is returned and exchanged. A netizen specifically mentioned that the combination of Vipshop + SF is the king of e-commerce, one is good at big-name sales, one has fast logistics and good service.
Therefore, today's e-commerce trend has changed, whether it is Tmall with tens of millions of merchants, JD.com backed by self-operated logistics, or Vipshop, which is good at good goods and good prices, are trying to provide better services for consumers and truly adhere to "people-oriented", which is also the beginning of the high-quality development of the entire industry.