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"Love Only" starts broadcasting tonight, led by Wu Lei and Zhou Yutong, can CCTV broadcast romantic dramas be popular?

What drama should CCTV broadcast?

In the hearts of many audiences, the first thing to bear the brunt is a formal drama and a big drama, such as a period drama.

Indeed, CCTV and period dramas are a perfect match, that year's "Crossing the Guandong" was on fire, the year before last's "Age of Awakening" was on fire, last year's "The World" was on fire, and the ratings of "The Road of Life" that are being broadcast are also rising.

But found no, CCTV in recent years has been breaking through the audience's old impression.

For example, the opening year drama "Crazy", the scale is bursting, and it has also created the fullest villain character Brother Qiang in recent years, and the anti-black drama was brought on fire by CCTV.

Another word-of-mouth drama "The Three-Body Problem", the beginning is the Red Bank Base, the loyalty of the whole drama to the original book makes the three-body fans marvel, the adaptation and actor performances are well received, and the highest score of the national drama since the beginning of the year is 8.7 points, and the door of sci-fi dramas has opened again.

"Who is He" that is being broadcast, the opening is a rare large-scale scale of national dramas, suspense is stacked, the drama is pressing, and the criminal investigation drama has been broadcast by CCTV again.

It can be seen that when satellite TV is busy broadcasting past successful types, such as Hunan Satellite TV's idol dramas, Oriental Satellite TV's urban dramas, in short, increasingly seeking stability.

On the contrary, CCTV is constantly breaking through the boundaries of national dramas, and in the beginning of 2023 alone, it has successively achieved breakthroughs in anti-black dramas, sci-fi dramas, and criminal investigation dramas.

So, what is the next type of national drama that CCTV wants to break through?

Just tonight, an urban romance drama will be broadcast on the Central Eight prime time, the online broadcast platform is Tencent, and from all aspects, it really has the potential to become this year's love theme hit - "Love Only".

CCTV broadcasts a love drama, and it is also a love drama with a sibling love theme, which is reliable?

But before the above episodes were broadcast, the audience also asked, CCTV broadcast anti-black dramas, science fiction dramas, criminal investigation dramas, is this reliable?

Perhaps, the following new drama can not only break the inherent impression that CCTV does not broadcast romantic dramas, but also break the stereotype that "love dramas are traffic idol dramas".

Do you think that CCTV romance dramas are really just love?

First, CCTV romantic dramas can be popular? There's really something to this show

First of all, in recent years, CCTV has broadcast many urban dramas, such as "All About Doctor Tang" focusing on the medical industry, "Lady's Law" and "War of Roses" around the lawyer industry.

Many people think that, according to reason, the audience of CCTV 8 is basically middle-aged and elderly, young people are chasing dramas online, and the TV ratings of urban dramas are not optimistic, but the fact is that these dramas have achieved good ratings.

For example, "All About Doctor Tang" starring Qin Lan and Wei Daxun is a medical industry drama focusing on cardiothoracic surgery, and the male and female protagonists stage standard sibling love.

After the drama was broadcast on CCTV's eight sets, not only did the ratings continue to rise, breaking 1 many times, but also gained a good reputation, with a Douban score of 7.5.

The question is, can a "Love Only" that focuses on sibling love achieve another success?

Judging from the story, "Love Only" obviously wants to make a romantic drama with "ideas".

The play tells the story of the depressed badminton player Song Sanchuan, with the help and encouragement of Liang Youan, the heroine who transformed from a workplace elite to a rookie manager, finally found herself and bloomed in the tennis arena, and in the effort and mutual interaction, the two also never dealt with each other to attract each other, staging a beautiful sibling love.

This plot synopsis will first remind people of the unsuccessful sibling love dramas of domestic dramas.

Secondly, it will be reminiscent of "Blazing Road", which is also a sports theme + sibling love. But those episodes are not very successful, why is "Love Only"?

Combined with the trailer, this show has at least three characteristics: First, strong sports elements and strong story.

In the past, the biggest problem why many domestic romantic dramas did not have a mass market was that the story was empty and suspended, and the audience got nothing but a mouthful of industrial saccharin.

But "Love Only" is a story full of reality from the beginning.

The plot opens with a strong suspense: how did Song Sanchuan, a badminton player who was accustomed to sitting on a cold bench but was actually talented, start his second life step by step from an older feather to a tennis player under the guidance of club manager Liang Youan, who was a halfway monk?

The youthful and enthusiastic sports projects and the plot of upgrading and fighting monsters can not only open up the sports theme, but also avoid the boring story and stimulate the audience's enthusiasm for chasing dramas, killing two birds with one stone.

Second, from the perspective of the story, although the plot cuts into the perspective of sibling love, it is not only love.

Instead, it will show how the male and female protagonists achieve self-awareness and growth in the face of career, love, and life difficulties.

In particular, because the professional identity of the female protagonist is the professional manager of the male protagonist, the male and female protagonists can naturally engage in a career while falling in love.

Third, from the perspective of style, there are few dream filters, full of the realism of urban life.

The biggest problem with "Blazing Road" is that the filter of the series idol drama is too heavy, which greatly dilutes the original strong drama of the series.

And "Love Only" did not blindly make artificial saccharin, but slowly simmered on low heat and flowed fine water for a long time.

As viewers, we don't need to wait for candy to be handed out.

But as the plot progresses, enjoy the real and delicate emotions between people——

The whole drama has unconventional love that strives to get close and heal each other, and there is also family affection full of substitution that is rooted in reality and considerate of each other.

This is the most special and touching texture of "Love Only".

Second, the main creative team of Zhang Yingji + Chen Chang, the screenwriter of "Thirty Only", has rich experience in shooting love themes

As we all know, romantic dramas are difficult to explode, first of all, the low threshold of creation.

It is precisely because the romantic drama is so good to shoot, all walks of life can come to participate, which leads to the uneven quality of domestic romantic dramas.

To put it mildly, it's a rotten drama concentration camp.

For example, sibling love can be said to be a very hot element of domestic romance dramas in recent years, from Jin Chen's "Blazing Road", Yang Mi's "The Two Eight Laws of Love" to Qin Lan's "Heart Ripple", the beautiful sister of the national drama fell in love with her brother on the screen one after another, but there are not many hot dramas in the new drama, because these dramas are generally beautifully and sweet, but there are few highlights in addition.

To put it bluntly, it is not difficult to shoot a romantic drama, but it is difficult to shoot well.

Fortunately, the screenwriter and director of "Love Only" have considerable experience in the theme of love.

First of all, the screenwriter Zhang Yingji of the play, not only has a popular work such as "Thirty Only", but also participated in Sun Hongleijiang's "Mr. Good".

It can be said that Zhang Yingji's ability to grasp the love concept of young people, the rhythm of urban romance dramas, and the topic of romance dramas is beyond doubt.

And "Thirty Only" focuses on the emotional and married life of women over 30 years old. This play also tells the love story of a 30-year-old unmarried woman, and the screenwriter is familiar with it.

And the director of this drama, Chen Chang, has filmed Lin Yushen Zhao Lusi's "I, Like You" and other romantic dramas, and his control of the rhythm of the plot of urban dramas, the rendering of the atmosphere and the treatment of the beauty of the picture are all above the level.

In a word, CCTV found the right person.

Third, Wu Lei and Zhou Yutong starred, and 4 powerful people helped

The actor's performance is also the key to a good look at a romantic drama.

First, the male and female protagonists are not looking good when they fall in love, and the second is whether there are powerful people to support the entire story atmosphere.

"Love Only" is starring Wu Lei and Zhou Yutong, and the supporting cast includes Jiang Peiyao, Zhu Yongteng, Zhang Tao, Tu Songyan, etc., the lineup is not gorgeous, but it is easy to use.

The first one, Wu Lei.

From a child star to a new generation of popular children, Wu Lei has made many attempts in film and television in recent years.

Especially in "Long Song Xing" and "Star Han Splendid", Wu Lei is obviously transforming into an action student, and the effect has proved obvious.

In "The Splendid Star", Ling Bu, played by Wu Lei, is undoubtedly burdened with a deep hatred of the sea of blood, stoic and lonely, in addition to the steady literary drama, the action scenes are also eye-catching.

This drama not only makes him a new "costume male god", but also makes him a rare action male god among the new generation of children.

Today's Wu Lei not only has solid muscles, but also plays beautifully, and a series of movements are very smooth.

This makes him persuasive to play an athlete, the male protagonist of this play, Song Sanchuan, transformed from a badminton player to a tennis player, and Wu Lei's sports scenes are enthusiastic and emotional. Even the scene of using flour to scare off the punks who come looking for trouble is full of tension.

And the setting of the characters turning over against the wind is also easy to win the audience's favor. But in order for this good feeling to take root and grow, it is more necessary to portray a person's heart.

And what moves me about the character is, first of all, his delicacy.

Wu Lei plays the character's hidden frustration and strong will well as the opening, and I think he and the character are a perfect match.

The second place, Zhou Yutong.

When it comes to actors who are "popular and not popular", Zhou Yutong must be on the list.

After watching her performance in "The Great Song Youth", you will wonder why such a sweet-looking, fresh temperament, and not bad acting skills are not popular?

Zhou Yutong is an actress suitable for both ancient and modern times, and in "Love Since Marriage" with Gong Jun, she played the capable workplace royal sister very well.

I think she does not lack acting skills, what she lacks is a popular role.

In this play, she played Liang Youan, from a workplace elite who kept answering phone calls on weekends and could not find the meaning of life to a rookie athlete manager, fell in love with the potential stock of the male protagonist, not only has a large number of workplace scenes, but also wants to talk about a sweet love with the male protagonist.

Zhou Yutong handled the heroine's competence at work and the ease and nature in life well, and it is worth looking forward to whether it can be a small explosion this time.

Zhou Yutong and Wu Lei have a difference of 5 years in reality, a difference of 10 years in the play, and a difference of only three or two years in the naked eye, handsome men and beautiful women, and a sense of CP is not weak.

The combination of a stubborn youth and an intellectual sister is also reasonable, at least it will not be embarrassing, whether it can explode depends on whether it meets the eyes of the audience.

Then there are four supporting characters worth looking forward to.

First, Tu Songyan.

Tu Songyan is a golden supporting role that has been thriving in recent years.

At that time, he played the scumbag in domestic urban dramas such as "Double Sided Tape" and "Wang Gui and Anna", with delicate acting skills and natural role shaping, and playing a scumbag is really hateful.

After "In the Name of the Family", the role of his good father came out of the circle, and the role types became richer, which can be the scumbag ex-husband in "Xiaomin's Family", or the Buddhist boss in "To the Windy Place", or the sympathetic Ye Wenjie's husband Yang Weining in "The Three-Body Problem".

His role in this play is the father of the male protagonist, although the male protagonist is not his own child, and the male protagonist's mother also left the child and ran, but he took out his heart and lungs for his son, Tu Songyan can play this kind of role with his eyes closed, and the rivalry between him and Wu Lei is undoubtedly worth looking forward to.

Second, Zhu Yongteng.

Zhu Yongteng, who became popular with anti-war dramas such as the "My War of Resistance" series and "Out of the Moon Island", has frequently appeared in urban dramas over the years.

Although not famous, Zhu Yongteng's acting skills are solid, his appearance is handsome, and he can control various roles.

In this play, he plays the heroine's former boss, who plays a workplace executive with great persuasiveness. I hope he can put on a brilliant performance.

Third, Zhang Tao.

Zhang Tao, who graduated from the acting department of Shanghai Theater Academy and has many years of experience in drama stage performance, is the kind of actor who has acting skills and good looks, but is not popular.

In "Crime Hunting Guide" and "Dangerous Her", he plays a personable villain scumbag, full of persuasion. In "Xiaoshede", he plays the tutor Zhong Yi, who does not have many scenes, but has a full sense of existence.

It seems to be a bad teacher who treats students differently, but has a human side, and Zhang Tao fully plays out the complexity of the characters.

In "Ideal City", he played Zhou Jun, and he is a scumbag.

In addition, Zhang Tao also participated in the high-scoring suspense online dramas "Edge of the City" and "Foreign Matter", although he is low-key, he has acted in very few bad dramas, and his shots have basically scored more than 7 points in recent years, which can be called the guiding light of good dramas.

I'm not worried about his acting skills at all, I just hope that he can play a good person in this show.

Fourth, Guo Keyu.

This audience knows her may be because of the divorce-themed reality show "Goodbye Lover", but she was once a rare "three-material actress" in the entertainment industry, and won the 19th Popular Film Hundred Flowers Award for Best Actress with the starring film "Red Cherry".

In the mid-nineties, she was a talented actress with a red and purple color. I hope that she can also deliver a performance that impresses the audience in this play.

Fourth, domestic romance dramas are not out of the circle? This drama may bring hope

Domestic romance dramas in recent years are not without hot dramas, but the biggest problem is: hot dramas are not out of the circle.

Even the hottest romantic dramas in recent years "The Rest of Your Life, Please Advise" and "You Are My Glory" will be classified as traffic dramas, and such dramas often have a strong fan data base.

But "The Rest of Life" relies on Yang Zixiao Zhan's fan appeal, and "You Are My Glory" was officially announced as the fastest drama with more than 100 million views on the station that year on the second day of its premiere, behind which are top combinations such as Yang Yang and Di Li Gerba.

The problem with this type of traffic romance drama is: ice and fire. How lively the fandom is, how calm the mass market is.

And once the top blessing is lost, this kind of romantic drama will explode, and it all depends on luck.

The most popular romantic drama this year is Chen Feiyu and Zhang Jingyi's "Ignite Me, Warm You", but the popularity is limited to the fan circle, and the non-romantic drama audience has hardly heard of it.

The biggest problem with these romantic dramas, first of all, is the obsolescence of the story.

This kind of romance drama is almost the way of sweet pet drama, and the vast majority of sweet pet drama stories are no different.

The overall context is a story of the male and female protagonists "not fighting and not acquaintance", from misunderstanding to knowing each other and falling in love, filling this context is a variety of common sweet pet drama plots and routines, such as the first sight of the female protagonist will fall, the male protagonist will inevitably hold her in time and so on.

The second is the distortion of character details.

The main creator's mind is on the sweet pet, and the authenticity of the story is not so important, but as a result, the romantic dramas in recent years have become more and more deviant, not only the details are worn, but the characters are also more and more suspended.

We often say respect the market, respect the market.

But respect is by no means simply pandering. It is not a simple repetition of the explosive routines of the past.

Because true love cannot be broken down into permutations and combinations of labels.

True respect is about telling a good love story.

Instead of blindly engaging in suspended love in the filter, it is better to write a story that conforms to reality, current aesthetics, and normal logic.

The love drama that can really get out of the circle does not rely on industrial saccharin, but on the real dilemma. What is the real dilemma?

For example, you can regard fate as the biggest villain, and do not shy away from the weaknesses of your character.

Just like the male and female protagonists in this play, the biggest obstacle on the road of love is not the mistress, car accident and terminal illness, but how to break their respective professional dilemmas.

Behind this, a healthy and mature outlook on love and life is needed.

Just like Chen Kexin, the top master of romance films, said: Now when the director makes a romance film, there is always only the contradiction between the male and female protagonists, I think it must not be good, because such a romance film has no analysis, there is nothing to shoot, and it is very empty based on feelings.

And the reason why CCTV likes "Love", I think to a large extent, should be the story full of reality.

It is not a love drama dressed in the garb of the workplace, but a love story that integrates the workplace, life, and love story.

We expect that this CCTV romance drama can bring some new surprises.

And the biggest key is: let the love drama be more than love.

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