If Allen Guo's three-point shot is made, the story is the most happy ending.
Abdul Shalamu won the MVP of the All-Star Game, receiving the first honor after Xinjiang's return. No one could have imagined before the game that the All-Star Game would end up in overtime. In the end, the two sides really stabbed and gunned, and the North Division almost put its most talented team on the court, and the three forwards finally joined forces to attack and defend, and Kim Gold drifted three points to seal the victory.
The All-Star Game is irrelevant, but the last time the North Division won was in the 2016-2017 season. Obviously, judging from the desire and fighting spirit on the field this time, the North Zone is the side that wants to win more. Since the inception of the CBA, All-Star Weekend has been held 27 times in 14 cities. At least from an impressive point of view, this one may be the most successful. From the perspective of the content and quality of the game, many fans think that the game is better than the NBA All-Star to a certain extent, and the All-Star Game over there feels that the taste of each year is not quite right since it became a player selection. And they don't have an athlete like Allen who gives his full dedication to entertaining fans. Allen's performance of stepping on the trampoline and dunking and finally trying to jump high to dunk even caught sponsors and organizers a little off guard at one point.
But it's a pity that teammate Zhao Jiwei gave Allen a chance to kill three points in regular time, and he missed it again. Allen, as a guard in the history of Chinese basketball, still does not have an official personal honor, the last time he won the MVP, it was issued to him by Sports Weekly as a media. In a sense, this is not much different from Grandpa Paul's Yang Yi Recognition Award.
The league needs Allen Guo, and there is more than one Allen Guo. As a CBA league, the operator actually held an industry development conference in Xiamen with the help of the All-Star Game. Yao Ming, Chairman of the Chinese Basketball Association, said: "In this era of opportunities and challenges, we have invited experts, scholars, partners and government leaders who have been paying attention to the development of the league for a long time to participate in this meeting, in order to provide more cutting-edge development ideas and directions for our league. ”
Having only one Allen on the show is not enough. Since the establishment of the CBA league, this is the first time in the history of the All-Star Game that no foreign aid has been selected for two consecutive years. Although there was no foreign aid in the All-Star Game in the first year of the CBA, this group has been an integral part of the CBA All-Star Game since then. Judging from the current situation, the number of people selected for foreign aid has gradually decreased. In the 2020 CBA All-Star Main Game, only Jeremy Lin was selected for the North Zone Star Team, and only Deng Meng was selected for the South Zone Star Team; By 2021, only one foreign aid from the Guangdong team Weems participated in the CBA All-Star; By this season, counting the make-up events, the two consecutive CBA All-Star Games had no trace of foreign aid at all.
Even if this year's All-Star Game is the best year, everyone still has a question, where did the foreign aid in the league go? Foreign aid is often the athlete who enlivens the atmosphere the most on the field. Beasley's two-in-a-row, Marbury's long-range three-pointer, Joseph Young's crazy solo show. In fact, these people are the embodiment and enhancement of value for CBA all-stars. Even if individual events involve foreign aid, it is excellent. Many foreign players are not averse to three-point shooting and dunk contests. Especially in the dunk contest, with the participation of foreigners, the level of viewing and competition can obviously be improved a lot. There is no league All-Star Game in the world that does not involve foreign aid, and the B-League of neighboring Japan has even let the Asian foreign team compete against Xingrui. Of course, Xingrui on our side can't beat college students, so don't mention this.
In fact, advising the league is not a major event that needs to be particularly concentrated. It's not hard to speak, it's hard to be able to hear. The appeal from the media and fans came quickly and timely, but the feedback from both the basketball association and the CBA was a bit slow. In previous years, the slam dunk contest was almost unpopular, and professional players were reluctant to participate. The botched performance of Zhejiang Team Wang Zilu a few years ago left a psychological shadow on the then commentator Ke Fan. Fans and media have constantly appealed, and only in recent years has the emergence of civil dunk kings. Without their participation, it is still unknown who is more embarrassed by the CBA Dunk Contest and the Korean League Dunk Dunk.
The progress of the league is visible to the naked eye, since the end of the epidemic and the resumption of home and away matches, there are games every night, which is a lot of improvement from the strict three-day completion of games on Wednesday, Friday and Sunday in previous years. As soon as the third phase of this season began, the CBA presented a hot scene that was hard to find, showing the accelerated return of the public's viewing life. Attendance at every home stadium remains high. It's all a sign of league progress. A total of 14,500 tickets for the Xiamen All-Star Main Game are sold, and all of them are sold out within 1 day after the ticket is issued. Last season, CBA's total revenue last season exceeded 1 billion yuan, of which advertising sponsorship accounted for more than 45%, which was the largest source of revenue.
But despite this, the vast majority of teams still can't make ends meet, and the CBA is not a profitable business in the eyes of investors after all. Making the cake bigger and stronger is still a problem for the CBA. On the morning of the All-Star Game, the CBA's first business summit forum was held, and several top think tanks chatted for a long time, and did not understand when to expand the army, how to expand the army, and how much to expand the army. Zhang Xiong, CEO of CBA, said that the league will further improve the level of competition management, properly solve various problems in the development of the league, and consider expanding the scale of participation of the league when the time is ripe. As many years as the pie was drawn, NBL teams starved to death.
Before the epidemic, did the experts conduct a field visit to see what the ball market in Shaanxi, Anhui, Guangxi and Henan was like? Has anyone discussed with sponsors whether direct participation from these capitals can bring new market expansion to sponsors? Has anyone asked these poor NBL teams, even if they don't participate in dividends, if they are willing to compete for temporary spots in the league? To judge whether a person is reliable, don't just look at what he says, but also look at what he does. The four big words of "People's Basketball" in the title of the forum are on the head, and I think it should not be excessive to ask the people.
Held simultaneously with the CBA All-Star Game, there is also the "Village BA" in the southeast of Qian, Guizhou. Although the rain kept falling, nearly 30,000 people were full, which fully proved that basketball has a very deep foundation among the people. On the one hand, it is a folk basketball tournament born from local culture, and on the other hand, it is a professional league that continues to expand its influence outward. The sixth issue of Qiushi magazine, published on March 16, will publish an important article by Xi Jinping, General Secretary of the CPC Central Committee, President of the People's Republic of China, and Chairman of the Central Military Commission, pointing out that comprehensively promoting rural revitalization is an important task for building an agricultural power in the new era. The Midwest region has a very broad basketball foundation, and the masses there also have a desire and pursuit of spiritual civilization life, can they slowly approach the CBA from the "village BA"?
In December last year, the Chinese Basketball Association released the "China Basketball Development Report", showing that China's basketball population is about 125 million, and basketball is already the first collective ball sport in China. Among them, the core basketball population is about 76.1 million people. In the 15-25 age group, 28.8% of men play basketball, and 8.3% of women, basketball has become the number one sport in China. The vast market is here, afraid that the league will not make money, and I am afraid that dividends will not expand. None of this can be considered a reason or excuse. Recently, the reputation of the basketball industry has fallen to the bottom, and companies with sponsorship intentions may also be deterred, and whether they can turn public opinion through a successful All-Star Game and make the basketball image tall again is the direction of efforts. As Yao Ming, chairman of the basketball association, said in his speech at the press conference: "It is now spring, and this is a very happy day for everyone, and it is also a day for all things to recover." "The CBA's influence is gradually expanding, but there is still a lot more to do for the basketball association and the CBA company.
Brother Lun can not win trophies, but the basketball industry cannot be without word of mouth.