laitimes

It was Microsoft that opened the market capitalization space of Kingsoft Office

author:I'm just a hungry fish

Company update series

1. .AI the wave of industrialization has arrived, and the growth space has been further improved

Microsoft 365 Copilot uses AI technology to reinvent the office experience and make office software creative. On the evening of March 16, Microsoft released a new Microsoft 365 Copilot subscription service. Copilot translates to "co-pilot", Microsoft 365 Copilot as the name suggests is to use AI technology to reshape the world's highest market share of office software suite Microsoft 365, in addition to the natural creativity of human users, so that the office software also has a certain degree of creativity, truly become the "co-pilot" of the user's office, rather than a simple command tool software.

Microsoft 365 Copilot connects users' business data with office software through big language model technology. The technology behind Microsoft 365 Copilot is a Copilot system that has previously been used on GitHub Copilot and Dynamics 365 Copilot. Copilot is a complex processing and coordination engine that uses three core foundational technologies: Microsoft 365 Apps, Microsoft Graph, and Large Language Model.

Microsoft 365 Apps is a series of common Microsoft office software such as Word, Excel, PowerPoint, Outlook, Teams, etc.; Microsoft Graph is a secure intelligent gateway that can help access users' business data accumulated on Microsoft 365 Apps from users' documents, emails, meetings, chats, calendars, and more. The Big Language Model (LLM), a creative engine that parses and generates human-readable text, uses OpenAI's ChatGPT and the newly released GPT4 model.

After the user uses natural language in Microsoft 365 Apps to give instructions, the instructions will be through the Copilot system for basic training, this process can improve the quality of instructions, so that instructions can be executed, the most important part of the basic training process is to call the Microsoft Graph user previously generated data to understand and improve the quality of instructions, and then send the improved instructions to LLM, the aforementioned process is called preprocessing. LLM responds to instructions and post-processes, this process will call the user data through the Microsoft Graph again for training, after passing the security, compliance and privacy review, generate a feedback response, and finally output the feedback response to the user through the Copilot system and drive the APP to execute the relevant commands. Through such a complete set of processing process, users can give instructions through natural language in Word and other office software, and then the office software will automatically present a feedback draft with obvious personal information characteristics, which greatly improves the user's office efficiency.

It was Microsoft that opened the market capitalization space of Kingsoft Office

Microsoft 365 Copilot revolutionizes the way users work and helps improve productivity. On the one hand, Microsoft 365 Copilot will be embedded in all kinds of office software frequently used by users, including Word, Excel, PowerPoint, Outlook, Teams, etc., so as to help users liberate themselves from tedious transactional work and allow users to focus more on creative work, thereby improving office efficiency. On the other hand, a new business chat application scenario has been introduced, which can generate new content according to user needs based on the user's past accumulation of various business data, and improve the efficiency of creation, for example, after the user puts forward the instruction of "please tell team members how to update the sales strategy", the system will generate a new sales strategy based on the user's past meeting discussion records, chat records, email communication content, etc. Users can modify, keep or discard the generated content independently, making Word more creative, Excel more analytical, PowerPoint more expressive, Outlook more efficient, and Teams more collaborative, such as:

In Word, Copilot can directly draft a document first draft and abstract of different styles (concise, detailed, lively, rigorous, etc.) according to the user's proposition and reference the data in the user's history document, and can also automatically typeset according to the document format used by the user's historical document;

In Excel, Copilot can directly generate visual charts and textual analysis content based on user data, such as automatically analyzing the company's business development trend according to the company's financial statement data;

In PowerPoint, Copilot can directly generate a PPT with a sense of design in the user's Word document, and automatically generate presenter notes, which can adjust the PPT style according to the user's needs;

In Outlook, Copilot can automatically sort out the key points of the emails received by the user, and automatically draft the first draft of the reply according to the user's writing habits.

In Teams, Copilot can provide real-time summaries based on the context of chat to China, and generate real-time subtitles, meeting minutes, and summary of key points for video conferences, so that users who did not attend the meeting can directly browse the main points and improve efficiency.

Microsoft 365 Copilot uses natural language as a channel for human-computer interaction throughout the process, lowering the threshold for using office software. According to the Microsoft press conference, more than 90% of PowerPoint, Excel functions are not used by users, we believe that this phenomenon is not because the function is useless, but the past through the menu button or function formula to interact with the threshold is high, most users without system learning can not directly call the relevant functions. After the introduction of Copilot, all office software will form a chat box on the right side, and the user will enter the effect they want to achieve (such as a certain scheduling, adding a certain animation effect or performing a special operation) in the way of natural language chat, the software will directly implement the relevant functions, so that rich software functions are applied, greatly reducing the user's threshold of use, helping to further improve the user scale and stickiness, thereby increasing the number of paid monthly active users.

It was Microsoft that opened the market capitalization space of Kingsoft Office

The launch of Microsoft 365 Copilot will bring new revenue streams to Microsoft and increase user ARPU. At present, Microsoft 365 Copilot is still in the testing stage, the specific subscription price has not yet been disclosed, if the pricing is announced and the external service is officially released, it will help further increase the ARPU of Microsoft users and become a new revenue growth driver for the company. Previously, on February 1, 2023, Microsoft officially launched the Teams Premium subscription service with the blessing of ChatGPT technology, and users who subscribe to the Teams Premium service can use a series of paid functions such as real-time subtitle translation of video conferences, automatic generation of meeting minutes and summary summaries, and automatic marking of meeting timelines. Teams Premium as an add-on subscription service, users need to pay an additional subscription fee of $10 per user per month on top of the already paid subscription to Microsoft 365 services including Teams features, compared to the previous Microsoft 365 subscription service price of 6/12.5/22 dollars per user per month, Teams only A subscription service of Premium may bring obvious help to the improvement of user ARPU, and the full landing of Copilot service in the future is expected to significantly improve the growth ceiling of the enterprise-level office software market.

It was Microsoft that opened the market capitalization space of Kingsoft Office

Kingsoft Office is a pioneer in exploring the application of AI technology among domestic office software manufacturers. In 2017, AI was first raised to the strategic level within the Kingsoft office, and Yao Dong, who had been away from the company for more than ten years, returned to the company as vice president and set up an AI team of hundreds of people, mainly responsible for the improvement of AI algorithms and the landing of engineering products. In 2018, Kingsoft Office officially proposed the development strategy of "multi-screen, content, cloud, and AI", and the AI strategy was publicly unveiled. In the first two years of the establishment of the AI team, the team mainly emphasized the accumulation of AI research and development capabilities, including algorithm capabilities, engineering capabilities, data collection and analysis capabilities, etc. In the following two years, the company began to pay more attention to the productization of AI technology, adding a series of AI functions to the company's products, and the company has launched a series of AI-assisted office functions including intelligent beautification, intelligent proofreading, intelligent assisted writing, full-text translation, image recognition, etc., to help improve the office efficiency of users. For example, intelligent beautification can help users change PPT templates and color matching, unified fonts and typography, etc. as a whole while providing basic text; Intelligent proofreading can identify and proofread typos, missing words, punctuation errors, grammatical errors, sensitive word errors, etc. in documents with one click; Intelligent assisted writing can automatically generate text paragraphs or make up sentences according to the outline to help users lay the draft, and its reserve of tens of millions of articles is from authoritative media and government public websites, and has many applications in scenarios such as official document writing. As of July 2021, WPS's intelligent beautification monthly active users exceeded one million, the number of monthly proofreading words of intelligent proofreading exceeded 7 billion, and intelligently generated content accounted for 33.6% of the overall content resources in the cloud. At this stage and in the future, the center of the company's development strategy is to accelerate the industrialization of AI products and strengthen the positive effect on the company's revenue growth, so as to achieve long-term sustainable development.

It was Microsoft that opened the market capitalization space of Kingsoft Office

The new imagination space of AI office opened by Microsoft will blossom from Kingsoft Office. Recently, the pre-trained large model represented by ChatGPT and Wen Xin Yiyan provides new technical possibilities for the industrialization of AI applications, which helps to significantly improve the user experience of AI applications. At the same time, the release of Microsoft Microsoft 365 Copilot provides a new benchmarking demonstration effect for the industrialization of AI office scenarios, but AI office is naturally oriented to the enterprise-level office market, and the independent and controllable demand in the current environment is the decisive factor for mainland government and enterprise customers to select products, so we believe that the enthusiasm of users inspired by Microsoft for AI office will eventually blossom by Kingsoft Office. Kingsoft Office has the largest domestic office software entrance and user base, with the rapid iteration of AI technology and application, it will further improve the payment rate and ARPU of the company's users, and improve the ceiling of the company's long-term growth.

- END -

The content of this article is reproduced in Computer Renaissance, for exchange and learning purposes only, if you have any questions, please contact us

Read on