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Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

author:Big Orange Office

1. First impressions

Applying all-natural plant active ingredients to provide gentle, professional skin care products. Yunnan Kunming enterprise, listed in March 2021. At present, the general layout of medical devices has 10%, and most of them are cosmetics.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

Its brand Winona has become the No. 1 brand of effective skincare products in China, focusing on sensitive skin.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

Medical beauty center, business development.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

High gross margin advantage, industry nature (brand power is key) lead to high sales investment.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

2. Geometry of value

The expected revenue in 2022 is above 5 billion, continuing to maintain a high growth of at least 30%.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

Approximately 10-1.1 billion profit capacity:

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

47 institutions gave performance forecasts, taking the average future profit level of 2 billion.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

On the one hand, as a cosmetics, consumer goods super track, just need high frequency, the reproducibility of the product is undoubtedly malleable; In addition, as a star stock of institutional research, it has high growth expectations of doubling its performance in the future; In addition, everyone has a heart for beauty, and there are more and more groups of people who pay attention to skin care and health care, and Bethany is the leader in the functional skin care industry, with a first-mover advantage (cosmeceuticals toGtoBtoC), and customers are sticky after users build trust and form consumption habits.

10x replicable, 10x grown, 10-20x extra bonus, 30-40x started.

1 billion profit correspondence, 30-40 billion market value bottom; The future 2 billion profits can still be paired with 30 times high valuation, corresponding to a market value of 60 billion.

Market capitalization verification: 40 billion can be considered, more than 60 billion sell area. The current 50 billion is still up and down.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

Combined with the data of the 2022 3rd quarter report, the company's receivables and inventory data continue to increase, which actually shows that the product is not so good to sell, and you have to look at the annual report later. The company's sales revenue and profit fluctuate seasonally, and the fourth quarter results are particularly critical.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry
Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

The liquidity is not so good, the equity structure is too concentrated, and the company has maintained a high premium for a long time. On the contrary, when the performance changes suddenly in the future, it will have a big blow to the stock price.

Xiaobaixue Value Investing Series 172: Bethany is a leader in the functional skincare industry

end

Consumption is weak, cosmetics are also very weak, although it is not sure when it can rise, but the safety is much better than those AI+ theme chains. Buy in a place where no one cares, endure the unbearable loneliness of ordinary people, understand that suffering losses is a blessing, and the future will always usher in a better life.

You can choose the low-level cosmetics vote, Bethany is generally cost-effective, and it is only possible to be sure around 40 billion! Optimistic, you can consider its leading halo and popularity blessing to do an over-fall rebound.

Note: Big Orange will try to use concise and foolish language to analyze the key points of the target, and make a brief analysis of the "outline" of potential bull stocks to help everyone identify the value. If the first impression is good, you can continue to study the company's business and financial reports, and finally make investment decisions.

Note: The above analysis only represents personal views and does not constitute investment advice. There are risky investments in the market that need to be cautious, and all the profits and losses caused by the investors themselves are borne by themselves. We must know how to always be in awe of the market and be responsible for our wallets.

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