Since Xiaomi Group transferred the sales of mobile phones to Redmi to begin, to be precise, it should be from Xiaomi 11, at all costs to enter the high-end mobile phone market, has become the highest goal of Xiaomi Group, which has a large market factor, in the current mobile phone industry development environment, consumer mobile phone quality and brand requirements are getting higher and higher, once successfully established brand image, branded with high-end branding, then it will produce huge brand value, in short, it sounds "tall", there is a pressure, It can bring lower marketing costs and higher premium profits.
Over the past year, the smartphone market has experienced an unprecedented downturn, but as a company, selling more products and making higher profits is the ultimate goal. In the face of high inventory pressure of old models, price reduction promotion is undoubtedly one of the fastest means. Xiaomi 12S is positioned as a small-screen flagship, equipped with enough high-end, and cooperates with Leica, the slogan is "this real Leica". Now Xiaomi 12s "does not talk about martial virtue", the small-screen flagship has dropped 1200 yuan, and the 12+256GB version can be started with only 3099 yuan. However, it is also understandable that it has been 8 months since the first launch, and it has fallen by about 1,000 yuan, which is also a normal market behavior.
Xiaomi Mi 12s front 32 million pixels, rear camera is 5000W main camera (Sony imx707, OIS stabilization, 1/1.28) + 1300W wide-angle + 500W macro lens (f/1.9 aperture), the basic quality is very good. But compared with hardware improvement, the biggest breakthrough of Xiaomi 12S this time is co-branded with Leica, as well as its own ability to adjust the image, daytime imaging, the color is real, the latitude is also excellent enough, built-in four Leica filters, to cope with different environments to take photos. The wide-angle imaging style remains consistent with the main camera, and even at the edges, the image quality remains sharp and free of distortion.
The Xiaomi Mi 12S upgraded the core processor and used the Snapdragon 8+gen1 chip, which completely overheated the overheating problem of the 8 Gen 1 chip. In the actual test, Geekbench5 single-core: 1303 points, multi-core: 4122 points, the actual experience is indeed in place, the performance is stable, the game experience is also remarkable, 1 hour of king glory, the whole process is stable at 90 frames, the mobile phone is only warm, switch to daily applications, it is silky smooth, even if it is a long time recording, the mobile phone will not heat up, it can only be said that Xiaomi 12s has become this time.
In terms of appearance, Xiaomi has gradually abandoned the concept of "no design is the best design" and constantly explored new forms of flagship mobile phones. The Xiaomi Mi 12S is equipped with a 6.28-inch 1080P micro-curved screen, based on the fifth generation of Huaxing's luminous material, supporting 120Hz refresh rate and Dolby Vision. There is also a symmetrical dual-speaker design, tuned by Harman Kardon, the whole machine is only 182g, which is very small and brings a good sense of holding. Inside the small body, it is equipped with a 4600mAH battery and supports 120 W fast charging, which can basically be used for a day if it is moderately used.
As a small-screen flagship mobile phone, Xiaomi 12S is very well done, now "do not talk about martial virtue", price reduction sales, is not inappropriate, this move does not affect Xiaomi's impact on the high-end road, on the contrary, with the early continuous temptation, there is the success of Xiaomi 12S Ultra and Xiaomi 13, what do you think?