Today (March 20), the State Press and Publication Administration released the "2023 Import Online Game Approval Information", disclosing the list of a new batch of imported games that have passed the approval of the edition number. This is the first batch of import numbers this year, and after 81 days, the import version number was once again announced and issued.
In terms of quantity, 27 import plates have passed the approval of the Copyright Administration this time. Although there is a significant decrease compared with the batch (44) issued in December last year, there are many key products among them, and the "gold content" is quite high.
In terms of application categories, "mobile" games accounted for 23 and "client" accounted for 4. In addition, there is also a product approved in the "Game Console-Switch" category.
Some of the notable imports include:
Tencent's "Manor Hehe", NetEase's "Power Dance Troupe: National Party", and Station B's "Shine! Youjun Girl", Yuxing's "Azure Files", the heartwarming "World in the Picture" and "Legendary Mage", Frog Pounce's "Hunter Departure", Spades Interactive's "Magical Girl Sakura: Memory Key", Crown Travel Time and Space "Rush! Cookie Man: Kingdom", Seven Cool Network's "Legend of Seven: The Battle of Light and Darkness", Xinghui's "MapleStory: Will of the Alliance", Dream World "Mecha Team", You Daoyi "Dream Eye Master".
Some of the key products worth paying attention to:
Magic Message: Shine! Handsome Girl"
Earlier, there was news in the domestic Internet circle that "Pretty Derby", which won the domestic agency right on station B, is opening a small-scale test in China, and the game is called "Shine! Youjun Girl". In the list of import numbers issued today, this news has also been hammered.
In the game, players will play as rookie trainers in the "Tresen Academy", guiding the full-time racehorse girls to train hard every day and win various competitions. In fact, since the game became popular in overseas markets, many players have been looking forward to the arrival of Jian Zhongfu day and night. Now, with the official release of the version number, I believe that everyone will be able to officially meet this game soon.
Star Roar Network: "Azure Files"
"Azure Files", developed by South Korea's Nexon and distributed overseas by Youxing, also won the import number. According to data previously released by Sensor Tower, as of January 2023, the global turnover of Azure Files has exceeded 240 million US dollars, making it one of the most outstanding market trips in the past two years.
According to the information of the enterprise investigation, the game operation entity in the version number announcement "Shanghai Star Roar Network Technology Co., Ltd." is actually wholly owned by Youxing. This time in the domestic market, what kind of market performance Yostar and "Azure Files" can achieve is bound to become the focus of the entire market.
Seven Cool Network: "The Legend of Seven: The Battle of Light and Darkness"
It is worth noting that on the version list, the "pioneer" "Legend of Seven", which pioneered the composite gameplay of the combined card, is among them, which topped the best-selling lists of Japan and South Korea on the first day of its launch abroad, dominated the top of the best-selling lists in Japan for many years, and was rated as the best battle game by Google Play the following year.
Because of its innovative gameplay, China has even opened up a "seven deadly sins" subdivision track. With highly strategic gameplay and a high restoration of the IP of "Seven Deadly Sins", "The Legend of Seven" has become the game that card players are most looking forward to experiencing in this edition list.
Crown Travel Time and Space: "Rush! Cookie Man: Kingdom
I believe that many friends have also paid attention to this game adapted from the running gingerbread man IP in the imported version information released this time. After its launch in South Korea in 2021, it has achieved good market results, and its performance on the Google Play best-selling list is also very stable, and the lowest best-selling ranking of the game last year was 57.
What is more worth mentioning is that this IP adaptation has not only become popular in the Korean market, but also achieved good results in the European and American markets. Specific to the gameplay content features, this product also iterates the art expression after integrating cards and town building, and moderately retains some parkour elements. A simple and relaxed story that incorporates many themes can give players a relatively relaxed gaming experience, as well as allow players from different cultural backgrounds to feel the charm of the story and cookie characters without barriers. As for how the product can perform in the domestic market, I believe we will see the answer soon.