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In 2009, in order to develop the business and seize market share, JD Logistics Company was established.
Soon, an employee named Jin Yicai joined JD Logistics and became employee 001.
However, because JD Logistics had just been established and had a difficult start, Jin Yicai submitted his resignation to his superiors out of his own considerations.
Unexpectedly, his resignation application alarmed Jingdong's boss Liu Qiangdong.
In order to retain Jin Yicai, Liu Qiangdong released words: "If you can't afford to buy a house after 5 years, I'll help you buy it!" ”
So more than ten years have passed, has Jin Yicai bought a house? Has Liu Qiangdong fulfilled his promise?
In 2012, Jin Yicai stood on the big stage of JD.com and was personally awarded the "Beyond Self" award by Liu Qiangdong, which not only means that it is a personal honor for Jin Yicai, but also a large amount of bonuses.
Jin Yicai's salary has also risen from 3,000 to 8,000 by virtue of his personal ability, plus year-end bonuses and dividends, and has an income of more than 100,000 yuan a year.
Jin Yicai saved 500,000 yuan, and was finally able to buy a house in his hometown and settle down.
This "employee 001", as the industry benchmark of JD Logistics, was also handed many olive branches by the leadership, but Jin Yicai considered that he did not want to leave the house, so he continued to work as a courier locally.
Nowadays, although JD Logistics does not dare to say that it can overwhelm express companies such as SF, it is undoubtedly not to be underestimated, and it has become one of the few logistics companies that has not been acquired by Cainiao.
Nowadays, JD Logistics has carried out reform, withdrawn the basic salary, and become the able to work more, and the more they send, the more they earn.
Under this system, many express delivery employees are motivated to work hard to deliver express delivery and strive for more delivery, and a down-to-earth courier like Jin Yicai is not an unattainable dream of earning more than 10,000 a month.
So how did Jin Yicai join JD Logistics? And how did he accidentally become "employee 001"?
In April 2009, Jin Yicai, who ran into a wall in her job search, came across a leaflet recruiting couriers.
And the above recruitment company is neither SF nor the head company of express delivery such as YTO and Shentong, but JD Logistics.
It turned out that e-commerce was developing at that time, and the momentum was good, but if the e-commerce platform wanted to develop, it must be matched with logistics, so that the products can really enter tens of millions of homes, otherwise the e-commerce that cannot reach the end will eventually be eliminated by the market.
At that time, the Taobao platform chose to integrate logistics resources and use several leading logistics companies to deliver its own e-commerce products.
As a competitor, JD.com has chosen another path - that is, to form its own logistics industry chain. Under the baton of Jingdong boss Liu Qiangdong, JD Logistics Company took off to establish the first stronghold and began to operate.
Although JD Logistics was not famous at that time, in order to be able to recruit talents, Liu Qiangdongkai's salary was higher than that of ordinary express delivery companies.
With this in mind, Jin Yicai chose to submit his resume to JD Logistics. After receiving the interview notice, Jin Yicai went to the location indicated by the recruiter to apply.
As soon as he arrived at the place, Jin Yicai couldn't help but mutter, is this company really formal?
It turned out that JD Logistics was just starting out, with insufficient funds and little experience, but rented a few temporary warehouses as a base, which looked very dilapidated, making people wonder whether the company had any prospects.
It is precisely because the conditions of the work location are too poor, the people who came to apply before felt that JD Logistics could not do long, maybe it would close down halfway, and even could not pay salaries, so they abandoned JD Logistics and left.
Jin Yicai did not consider changing companies because these temporary warehouses were too dilapidated, and after a simple interview, he just turned 30 years old and successfully joined the company and became a veteran of JD Logistics, that is, "employee 001".
As the first courier of JD Logistics, the significance of Jin Yicai itself is very significant, because with his arrival, the situation that JD Logistics cannot recruit people has been broken, and he can finally stagger off and begin to build a logistics chain unique to JD.com.
However, the development of things is spiraling, although Jin Yicai let JD Logistics have its first employee, but this does not mean that the situation of JD Logistics has begun to become very good.
On the contrary, the difficult place has just begun, because Jin Yicai alone cannot solve the "labor shortage" of JD Logistics.
Moreover, at that time, the express delivery company led by SF Express almost wanted to divide up China's market share, and how to break a bloody road among many old express companies and gain a place was a life-and-death problem in front of JD Logistics.
For Jin Yicai, a group of veteran couriers, it means that there will be many hardships to suffer in the initial stage.
Because it is home delivery, couriers of JD Logistics need to be in constant contact with customers. Moreover, JD Logistics focuses on the banner of high-quality service, and customers will have higher requirements for them.
In addition, the e-commerce platform was just starting at that time, and many people had many concerns about e-commerce products, so the requirements would be stricter.
In this way, the pressure brought by the pickiness of customers most directly falls on first-line couriers like Jin Yicai.
Sometimes, because customers do not have the right time to accept express delivery, Jin Yicai often needs to negotiate a time with them.
If the negotiation time is not as good as the customer wants, the customer with a bad temper will reprimand on the spot when receiving the courier: "It's your time to adapt to me, not my time to adapt to you!" ”
These are fine, but there will be more time wasted, and some situations will be trickier.
Sometimes because the express package delivery squeeze is a little deflated during transportation, the customer will refuse to sign the visa, even if the product inside is in good condition.
The pressure brought by customers and the fatigue of delivering couriers on the road every day weighed on Jin Yicai's head like boulders.
And because of the fierce competition, JD Logistics has not improved. The most important thing is that although the salary offered by JD Logistics is higher than that of ordinary express delivery companies, it is still very small.
Jin Yicai was in his 30s at this time, and he began to think about starting a family, and now his salary as a courier cannot realize his dream of buying a house.
The worries about the future of life are always on this courier who has not yet "stood up" in his thirties. Finally, on the way to deliver the express one day, Jin Yicai encountered difficulties again.
The express delivered this time was a carton of milk, and Jin Yicai rode his tricycle to the location on time according to the needs of customers, but he did not expect that this time the customer requirements were very demanding, which became the last straw that crushed the camel.
Jin Yicai drove a tricycle for dozens of kilometers and finally came to the customer's door and knocked on the customer's door.
The customer opened the express box on the spot for inspection, and Jin Yicai saw that the milk was not damaged, thinking that this order was completed and could go to the next order.
Unexpectedly, the customer refused in the face of Jin Yicai's signature request, because the packaging of milk was different from the packaging he was familiar with. This reason suddenly stunned Jin Yicai.
There is certainly no problem with the quality of the milk, and the packaging is different just because the manufacturer has changed the new version.
But the customer was obviously dissatisfied with Jin Yicai's explanation, and even began to roar, yelling at Jin Yicai: "I must return the milk!" I also want to complain about your company! ”
A sentence made Jin Yicai panic, you must know that at that time Jingdong logistics opened the market relying on word of mouth, if there are customer complaints that it is a very serious matter, the company's image is very unfavorable.
The average person may think that the complaint company will complain, anyway, a month will give that dead salary, not to mention that the milk packaging has changed and it is not my problem.
But Jin Yicai is very responsible, although he is only an employee of JD Logistics, but he has also paid a lot of effort for the company, so as an individual, he can not accept the just started and has some reputation JD Logistics, because this little thing is sent to the impact.
Jin Yicai immediately ran to a nearby supermarket, he carefully observed the packaging of the milk sold in the supermarket, found the milk described by the customer, carried the carton of milk to the cash register, and bought it out of his own pocket.
Although a carton of milk is not sky-high, it also costs dozens of pieces. What's more, Jin Yicai's salary was not high at that time, only about 3,000 yuan, and his move undoubtedly caused a burden to himself.
After buying the milk, Jin Yicai immediately drove the tricycle back to the customer's residence and knocked on the customer's door again.
Jin Yicai handed the milk he bought that met the customer's requirements, apologized one after another, and asked the customer not to complain about the company.
The customer received compensation from Jin Yicai, and seeing that he apologized so sincerely, he finally retracted what he said he wanted to complain about. Hearing that the customer promised not to complain again, Minister Jinyi breathed a sigh of relief.
This order was finally solved, and Jin Yicai immediately rushed to the next order.
In order to solve the problems raised by customers, he spent too much time so much that the next order was late, and the chain effect caused by this delayed every subsequent order.
The customer naturally did not have a good face for his late behavior, and Jin Yicai had no choice but to apologize every time he sent a household. After another day of riding a tricycle around the city, Jin Yicai finally worked overtime to complete the work.
Jin Yicai, who returned home, lay on the bed, looking at the ceiling, and couldn't help but feel angry in his heart, what is he working so hard for?
Not only to send the customer's gas, but also in the summer sun, in winter the north wind blows, shuttling through the streets and alleys, the safety is not high, and the final salary is not arrears, but also able to eat and drink, but for buying a house, starting a family, but it is a drop in the bucket.
Jin Yicai began to consider changing jobs, and with the determination to resign, Jin Yicai finally fell asleep.
Early the next morning, Jin Yicai came to the warehouse and handed over a resignation application when he saw the manager.
It is not uncommon for employees to resign, but if the person who resigns is Jin Yicai, it means something different to JD Logistics.
The manager immediately retained Jin Yicai and wanted him to continue to work as a courier.
After all, a willing and responsible employee like Jin Yicai is difficult to find with a lantern, not to mention that he is still "employee 001", which can be said to be the company's living signboard.
At that time, Jin Yicai had just joined the company and was responsible for delivering express delivery every day, delivering express delivery to households that arrived at the warehouse.
Because Jin Yicai is a local, he is familiar with the local road conditions, and he only needs to ride an electric car to deliver express, which should be easy in theory.
And at that time, JD Logistics was just getting started, and there were not many express deliveries to be delivered every day. However, the reality is not so easy.
Because there is only one employee, Jin Yicai, he needs to be responsible for all the couriers, and the delivery locations are all over the city, often spending a lot of time on the road.
These Jin Yicai persevered, and he not only did his job of delivering express, but also took the initiative to help the company.
In his tricycle, there are not only couriers that need to be delivered every day, but also flyers printed by JD Logistics recruiting couriers.
Whenever Jin Yicai goes to a place with many people, he will take advantage of the gap between delivery to deliver flyers, hoping to help the company recruit more couriers.
Under the publicity of Jin Yicai, the couriers of JD Logistics gradually increased, and gradually formed a courier team, and the number of people gradually increased.
But the difficulties have not been overcome, in order to be able to open the express delivery market, so that JD Logistics can gain a foothold in the crisscrossing logistics industry, JD Logistics chose the main service, relying on high-quality service to win over customers.
This measure was indeed prescient and allowed JD Logistics to survive and make a name for itself. Therefore, Jin Yicai is undoubtedly very important for JD Logistics, which has just started.
The manager's persuasion did not save Jin Yicai, but he did not dare to let Jin Yicai leave. As a result, Jin Yicai's resignation application was reported to the company, which finally alarmed Liu Qiangdong.
After such layers of reporting, Jin Yicai stood in Liu Qiangdong's office. Liu Qiangdong has also heard of Jin Yicai for a long time, not only because he is the "No. 001 employee" of JD Logistics, but also because of his down-to-earth attitude.
Now that such an employee stood in front of him and said that he wanted to resign, Liu Qiangdong was naturally very reluctant.
Jin Yicai did not expect that one of his resignation applications would attract the attention of the entire company, and even let Liu Qiangdong personally retain it.
In Liu Qiangdong's office, he personally explained the reason for his resignation. Liu Qiangdong himself was born into a poor family and understands Jin Yicai's desire to start a family.
And in order to better establish JD Logistics, Liu Qiangdong has also personally worked as a courier and experienced the difficulty of couriers. In the end, Liu Qiangdong grasped the point that Jin Yicai valued the most and made a promise to him.
"5 years, another 5 years if you can't afford to buy a house, I'll help you buy it!"
After all, Liu Qiangdong is the boss and takes such care of himself, Jin Yicai chose to believe his promise.
So "employee 001" continued to stay in JD Logistics and continued to work as a courier.
Liu Qiangdong is not a person who only talks empty words, after this resignation storm, he also realized that if he did not improve the treatment of couriers, his dream of a business empire might really come to naught, so he also appropriately improved the treatment of couriers.
Then came to Jin Yicai, listened to Liu Qiangdong's promise, persevered, and finally bought a house by his own ability.
Jin Yicai can live a life that is not rich and noble today, but also a moderately prosperous life, not only because he accidentally chose JD Logistics to become "employee 001".
Of course, this is not only because he did not choose to leave halfway, but also because of his personal hardworking and down-to-earth qualities, which makes him stand out among the employees.
To create a hero in times also requires the efforts of individuals themselves. The right opportunity and the individual's own grasp of the opportunity are one of the indispensable factors for Jin Yicai to be able to "suitable wealth".
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