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Analysis: New technology and industry development of interactive film

author:Little entertainment

The emergence and development of everything has its inherent motivation, new technology is the driving force for the development of interactive films, and the relationship between supply and demand is its direct driving engine, that is to say, market entities have such needs, so that interactive films step by step towards practice.

1. Interactive movies driven by video games

1. The influence of MMORPG games on interactive movies

MMORPG refers to "massively multiplayer online role-playing game" in online games. In a grand game scenario, players choose to play as a fictional character and control the character's movements and behaviors through the mouse and keys. The MMORPG model is the mainstream of domestic online games and has extremely good commercial demand.

Analysis: New technology and industry development of interactive film

For example, Sword Romance, World of Warcraft, etc., have an extremely large number of players, but due to the graphics quality and game engine limitations, they can never rise to the movie level. MMORPG through the network server and client participation, users can only play the game after downloading and logging in, because the game provides player interaction function, the communication between players makes the game a small society, they can interact well in the virtual space, the functional classification is also very social characteristics.

For example, players with certain management ability can apply to establish a guild, economically minded players can establish a chamber of commerce, players with a certain time advantage can become masters, no matter what identity the player is in life, they can be another self in the game, and will have a good performance. In 2019, the total revenue of games in China reached 230.88 billion yuan, and the revenue of role-playing games accounted for 45.5%, indicating that the MMORPG market has great commercial value.

Analysis: New technology and industry development of interactive film

However, since the online game runs according to a preset template, players can only gain experience points in preset missions, but cannot change any plot direction, and the side story changes as the level increases. In terms of interactivity, the interactive mode of MMORPG has been extremely old, it is very easy to make players bored, although it has a good performance in entertainment and commercialization, but it cannot be upgraded to interactive movies, but its industrial development model has opened up a good development space for interactive movies.

Analysis: New technology and industry development of interactive film

2. The impact of the development of traditional games on interactive films

The video game industry has always been an important factor in movies, and it has always been the focus of film adaptations, such as the early "Street Fighter: The Legend of Chunli", "Prince of Persia: Blade of Time", "Resident Evil", "Killer Codename 47" and so on. The contribution of video games to movies is extremely large, and even many movie plots are borrowed from games.

In today's highly commercialized movies, games with high traffic are often made into movies in order to obtain continuous traffic revenue. From a practical point of view, traditional games have a great influence on the development of movies, such as plot setting, character portrayal, etc., such as Sony's game "Heavy Rain" for PS3 launched in 2010.

Analysis: New technology and industry development of interactive film

Although the single-player game has gradually withdrawn from the market, it brings players a sad and exciting story, making the game feel refreshing, eye-catching, the game is set in the open mode of multiple clues and multiple endings, players need to control the male protagonist and his 3 partners at the same time, from four perspectives to complete the entire game process, with a strong sense of substitution.

Moreover, in the game setting, when the character feels scared or excited, the picture will shake, so that the player can feel the emotional change, and there will be a similar sense of substitution in daily life, thus reflecting certain interactive characteristics.

Analysis: New technology and industry development of interactive film

In 2011, the global sales reached 2 million sets, won the Gamespy 2010 Game Award, Best PS3 Game Award, Best Adventure Game Award and other awards, although there is a big difference from the current technology, but it can be called a movie with interactive characteristics, is the prototype of the future interactive film development.

Second, the combination of 4D and VR equipment and interactive movies

4D, VR equipment to fully promote the development of virtual reality technology, in 2012, the emergence of Oculus Rift virtual glasses is a big event in the field of virtual reality, originally the glasses are used by the US military for military training glasses, but because of the portability is not high, expensive, it is reduced to civilian-grade technology.

Analysis: New technology and industry development of interactive film

In 2015, the functions of the glasses have been greatly optimized, with higher resolution and lower dynamic latency, thus becoming an excellent player, allowing the audience to observe the surrounding environment as they wish, greatly enhancing the audience's sense of substitution. This technology has gradually entered the interactive field to meet the needs of immersive interaction in films, so as to allow film development to enter new fields.

The 4D playback scene can give the audience a strong sense of substitution, if there is a breeze blowing in the movie, then the audience will feel the coolness of the wind; If there is a drizzle in the movie, then the audience will feel the wetness of the rain, which is the immersive feeling brought by the 4D playback environment, which can make the audience immersed.

Analysis: New technology and industry development of interactive film

The more representative ones are "Spider-Man" and "Ready Player One", but because 4D movies overly pursue real scenes and ignore interactivity, they can only exist as technical support for the development of interactive movies. The emergence of VR equipment can make the audience's vision truly 360-degree panorama, not only can see the image in front, but also when the body moves, you can see the surrounding image, this technology is applied to the movie, can fully achieve panoramic interaction, so that interactive movies are possible.

Third, the emerging interactive video on video websites

In 2018, French Quantum Dream Studio launched "Detroit: Incarnate", which took 4 years to complete and cost 230 million yuan; in the same year, Netflix launched "Black Mirror: Pandersnake", choosing British actor Will Poulter to play the genius programmer in the play. In August 2019, Tencent's website began to involve in the field of interactive video, becoming the first batch of "crab eaters" in China, and designed interactive courses for users to cultivate "interactive video" production talents on a large scale.

Subsequently, iQiyi and Bilibili also began to enter the field, and interactive video technology was widely used in games, movies, variety shows and advertisements. The biggest difference between interactive video and generic video is audience engagement, character development and ending are determined by the audience. In January 2020, Huying Technology and Wuyuan Culture joined hands to launch the first adventure interactive drama "The Origin of the Buddha Head in the Middle Bureau of the Antiques Bureau", which achieved good social feedback.

Analysis: New technology and industry development of interactive film

From the perspective of subject matter, most foreign countries choose suspense, adventure, plot and other content, and industry standards have gradually emerged, but large-scale interactive movie games have not achieved the expected good performance. The main reason is that interactive movies take the game as the core, but for a large number of players who participate with passion, what they experience is not the pleasure of the game, but constant watching and thinking, and the interactive advantages are not maximized.

The thinking of interactive films is not only behavioral interaction, they hope to establish an ideological connection with the audience through interactive films, but it often backfires. Interactive video is also a simplified version of interactive movies, through the "short, small, precise, fierce" design, to ensure that players have enough participation, but the cost can be kept to a minimum. Therefore, interactive video may become the next dark horse of development.

Analysis: New technology and industry development of interactive film

Fourth, emerging technologies promote the development of interactive films

Capture technology can accurately measure the operation state of objects in a three-dimensional world, this technology was born in 1983, and is widely used in movies, games and other materials. Actors can put on special clothes and perform, and video capturers record their movements to form virtual characters.

The cost of the system is already at an acceptable level, with each set costing about 98,000 yuan, providing effective support for the development of interactive films. "Gemini Killer" filmed in 2019, Will Smith's youth was filmed by himself using motion capture technology, and achieved good technical effects.

Analysis: New technology and industry development of interactive film

In addition, the emergence of all-round treadmills also provides good technical support for interactive movies, usually, interactive movies require a long distance, but the real space often has constraints, so the VirtuixOmni system effectively solves such problems, when the audience walks or runs on it, the performance will record the information in the terminal, thereby controlling the speed, direction, movement of the character, can bring unprecedented immersion to the audience. For interactive films, emerging technologies are an important foundation to promote their development, and with the emergence of more and more technology, it will inevitably promote the development of interactive films in a better direction.

Analysis: New technology and industry development of interactive film

summary

Video games on interactive movies driving role, from the development process of interactive movies are absolutely developed on the basis of video games, although interactive movies represent the top of the integration of technological development, but also show that the commercial development of video games is the driving force, only commercial value will make creation become infinite possibilities.

Secondly, the application of 4D, VR technology, the application of virtual reality technology has an inestimable role in the development of film, although the previous shooting technology has been applied to a certain extent, but the audience can not receive through a simple way, and the emergence of VR technology makes communication become no obstacles, thereby promoting the development of interactive film industrialization. Once again, the interactive video industry has developed, and many large domestic network companies have begun to get involved in the interactive video industry, mainly because the cost of interactive films is relatively high, and it requires strong production technology and shooting costs.

Analysis: New technology and industry development of interactive film

However, the production technology of interactive video is relatively simple, and any user can operate it, which is of great significance for the full popularization of interactive technology. Finally, emerging technological developments are driving the development of interactive films. The application of motion capture technology and all-round treadmills makes the development of interactive movies possible.

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