Recently, Apple released a new patent, related to wireless charging, which can make accessory boxes for different wireless chargers. In fact, after Apple was repeatedly "warned" by the European Union and the Ministry of Industry and Information Technology to unify the USB-C interface, Apple has a plan to comprehensively promote wireless charging, after all, the "big fat meat" of the accessories business can create billions of dollars of revenue for Apple every year, how can it be abandoned?
If a few years ago, Apple's new patented technology would have been supported and touted by domestic consumers, but now the wind has changed, and many netizens have ridiculed, is this a new trick of "cutting leeks"? Obviously, the attitude of domestic consumers towards Apple has changed, why is this?
There is only one reason, the apple is too ugly. Starting from the iPhone 12 series, the charging head is canceled, consumers are required to buy it at their own expense, coupled with the frequent quality problems of the iPhone 13/14, the lack of after-sales service, lack of innovation, price increases and other multiple factors stacked, so that consumers are completely awake and no longer willing to be the "wronged head".
Compared with Apple's "cutting leeks" behavior, domestic machines are more trustworthy. Especially after-sales service, Xiaomi and so on have also been officially recognized, according to People's Daily News, in the handling of Xiaomi 11 series after-sales performance, should be praised to Xiaomi, positive attitude to solve problems, take the initiative to bear wrong behavior, can be used as a peer learning example.
From the perspective of consumers, buying a mobile phone, naturally hope to get proper and comprehensive after-sales service, after-sales is not guaranteed, such a brand is not trustworthy. After Xiaomi learned that some Xiaomi 11 series users encountered the problem of burning the motherboard because of the heat of the Snapdragon 888, Xiaomi announced a new after-sales service policy in a very short time.
In the attitude of dealing with after-sales problems, Xiaomi did not follow the flow, did not shirk responsibility, did not dump the pot to consumers, and asked them to repair at their own expense. Instead, it shows a good attitude of recognizing mistakes and solving problems professionally, and the revised after-sales service policy can also meet the needs of users well, thoughtful and comprehensive
First of all, Xiaomi 11 series users can get the promise of "36-month motherboard warranty", whether it is the Mi 11 Ultra started a year ago, or the Mi 11 Pro started 2 years ago, or the Mi 11 2 and a half years ago, users of these three mobile phones can enjoy the motherboard 3-year warranty within 36 months of use. Even if you have a motherboard burning problem at 35 months, Xiaomi will be responsible to the end.
Secondly, Xiaomi is not perfunctory, on the basis of meeting the reasonable demands of consumers, but also from the user's point of view, the initiative to provide cloud space services, considering that some users may not have the habit of data backup and uploading to the cloud, Xiaomi gave 200G cloud space benefits, can be officially received, the motherboard is guaranteed, data security is worry-free, which is the fundamental solution to the user's concerns, after-sales experience full score.
It is precisely because Xiaomi is truly "responsible for users" that it can still gain the understanding and recognition of users after the "overturn" of the Xiaomi 11 series, and Apple cannot do this. In general, if Apple still treats domestic consumers as "wronged heads", it may have to fall, domestic machines have risen, domestic consumers have better choices, Apple has to make changes, otherwise it will really be as Ren Zeping said, the iPhone 14 series is Apple's last "glory". What do you think about this? Welcome to comment and leave a message!