In 2022, the global TV terminal market continued to show a downward trend, with shipments of only 202 million units, a new low in nearly a decade. However, OEM market shipments remained relatively stable, according to a report released by Luotu Technology, the overall shipment volume of the global TV OEM market (including Changhong, Skyworth, Konka, Hisense's four own factories) reached 101 million units last year, a year-on-year increase of 3.4%.
The four major brands' own factories all achieved growth, with Changhong OEM, Skyworth OEM, Konka OEM and Hisense OEM shipping about 9.1 million units, 7 million units, 2.7 million units and 1.3 million units respectively. Since the previous year, Changhong began to add domestic foundries, OEM for Xiaomi, Huawei, Honor, Realme and other brands, which exceeded one million that year.
Excluding the four brand-owned factories, the total shipments of the world's top ten professional TV foundries were 76.168 million units, a year-on-year increase of 0.6%, accounting for 75.7% of the total global foundries. Ranked 6-10 are KTC, HKC, Express luck, JPE, and Innolux, with shipments of about 7 million, 5.2 million, 5 million, 5 million, 4.8 million, and 3.1 million units.
According to public information: KTC Technology was founded in the mid-90s of last century and headquartered in Longgang, Shenzhen, and is the earliest manufacturer in China dedicated to liquid crystal displays, LCD TVs, and commercial LCD display terminal products. It has intelligent manufacturing industrial parks in Shenzhen and Huizhou, holding more than 800 valid invention, utility model and appearance patents, and industry standards, ranking 45th in the "Top 500 Manufacturing Enterprises in Guangdong Province in 2022".
BOE VT (BOE Video) ranked among the top five, shipping about 8.2 million units last year, a year-on-year increase of 40%, leading the TOP10 professional foundries. Relying on BOE's rich panel resources, it has successively won orders from Xiaomi, Hisense, Huawei, Samsung, LG, American TV brand Vizio, Best Buy and other orders, of which Xiaomi is the largest customer, accounting for nearly 40% of shipments.
MTC, which mainly focuses on overseas markets, fell to fourth place, with annual shipments of approximately 8.5 million units, a sharp decline of nearly 20% y/y. The company, headquartered in Longgang, Shenzhen, owns two independent brands, Fengxing Internet TV and Zhaochi Lighting. Since 07, we have focused on the design, development, production and sales of LCD TVs, providing flat, curved and borderless, 18.5 inch to 65 inch, Linux to Android and other standard products. In terms of screen display technology, it has successively launched 3D, 4K and quantum dot TVs, and obtained HDR certification.
Foxconn fell to third with shipments of 8.89 million units, down more than 10% year-on-year. Seven years ago, Hon Hai Group bought Japan's Sharp for 389 billion yen. Sony is also an important customer, with shipments of about 4.1 million units and 4.5 million units last year, respectively. The decline of Japanese color TVs has also led to Foxconn, which has too concentrated customers, and lacks flexibility in the context of the decline in the global terminal market.
MOKA shipments exceeded 12 million units, a significant increase of 25.8% year-on-year, rising two places to become the second place. It is a member of TCL Technology Group, established for ten years, headquartered in Huizhou, and currently has 4 manufacturing bases around the world (Huizhou, China, Mexico, Poland, India), and has established more than 30 strategic customers and 150 regional customer partnerships. Since last year, most of the manufacturing of Panasonic TVs has been entrusted to TCL, mainly supplying Southeast Asia, India and other markets.
TPV (TPV) ranked first, but shipments decreased 4.2% y/y to 13.57 million units. In 04, the company spent 350 million US dollars to acquire Philips display and basic flat-screen TV business, plus its own brand AOC, the total shipment accounted for more than 40%. Hisense is the largest customer outside of its own brand, and last year's labor orders doubled, accounting for 13%. In addition to this, Vizio, Best Buy, Sony, Xiaomi, Huawei, etc. are also its customers.