CCTV News: Spring is blossoming, and the mainland tourism market is heating up rapidly. According to a recent calculation by the data center of the Ministry of Culture and Tourism, it is estimated that in 2023, the number of domestic tourists in the mainland will be about 4.55 billion, an increase of about 80% year-on-year. Recently, various places have also made efforts in the cultural tourism market, and introduced a number of measures to boost consumption vitality.
Liangma River 2023 to create diversified new consumption
What is it like to take a boat trip around the city at night? The answer may be found in Beijing's Liangma River. On the evening of March 18, the first voyage ceremony of Liangma River in 2023 was held at Lufthansa Pier. The night tour project integrates cultural and commercial contents such as cruise experience, light and shadow bridge, cultural space, and food experience. There are 2 lakes, 24 bridges and 18 scenery along the river, and everywhere you go is a picturesque scene. Sanlitun, Lufthansa, Langang and other important business districts are distributed along the route, connecting a number of five-star hotels and new Internet celebrity check-in shops.
Digital interactive experience exhibition to create a new charm of Drum Tower
At Beijing's Drum Tower, there was also a digital interactive experience exhibition "The Story of Time", which held its "debut" on the evening of March 18. With the innovative form of "ancient architecture + digital exhibition", this digital interactive experience exhibition leads the audience to discover the infinite charm of cultural relics and monuments in the integration of time and space, tradition and fashion.
Haihe River officially opened its sail to create a variety of tourism consumption scenarios
With the warming of the temperature, the waterway of the Haihe River in Tianjin has met the navigation needs of ships. On March 17, Haihe River also welcomed its first boat visitors since this spring. The water-friendly platforms, European-style buildings and leisure and vacation scenes on both sides of the Haihe River are all consumer business cards of Tianjin. After the opening of the Haihe River this year, Tianjin will rely on the Haihe River cruise ship to launch more tourism consumption scenarios to continuously meet the diversified and multi-level cultural tourism consumption needs of citizens and tourists.
Airfares fall and outbound travel grows
With the "re-expansion" of the list of destination countries for China's pilot resumption of outbound group travel, China's outbound tourism is also accelerating. In Xiamen, Fujian Province, according to incomplete statistics, from March 1 to 14 this year, the number of outbound tourists reached 8,878, a year-on-year increase of 468%. As air ticket prices to Southeast Asia and other places gradually drop to the same level in 2019, many tourists also choose to travel abroad at this time.
Source: CCTV