Li Xiang: Tesla Sanden is still ahead, but abnormal noise control is the domestic mid-range and lower-range level

Generally, Li Xiang is active on Weibo, which means that the ideal car will have big moves.

No, during the period of ideal L7 delivery, Li Xiang recently entered a new "attack state" - he first said "PHEV is not difficult", and then aimed at Tesla: Tesla's three-electric system is far ahead, but in some places it is still at the mid-range level.

Li Xiang pointed out that Tesla's storage space, including cup holders and control of abnormal noise, is only at the level of a mid-range and lower-range car manufacturer in China. But Tesla also has strengths, the entire three-electric system is very good, and it is still far ahead.

Looking closely, this sentence is actually not a big problem. Questions about Tesla, especially the workmanship of the vehicle and abnormal noise, have been poorly received. Open the car quality network that focuses on car consumer complaints and search, we can easily find typical feedback about Tesla. The painting style is probably like this:

First correct a cognitive misunderstanding, from the number of complaints, Tesla is currently experiencing far more problems than other brands, this year alone, in less than three months they have nearly 50 reasons for complaints on the car quality network, of course, the reason is probably that they sell more and ship more.

Other brands with better sales such as BYD, Volkswagen, Ideal, etc. actually face a lot of complaints.

This is a heart-wrenching reality, and poorly sold cars are not even eligible to be complained about.

But compared with the ideal series of complaints about "sales concealment information" and "failure to deliver on schedule", Tesla's complaints are concentrated in the field of "body accessories and electrical appliances", all kinds of small problems, from LCD screen leakage to trunk cover deformation, from the huge charging sound to the asymmetry of the doors on both sides, only you can't think of it, no Tesla can't do it.

Tesla's quality control problems have long been a point of complaint that they can't solve. Although after the large-scale localization of Tesla Model 3 and Model Y models, it is generally believed that its workmanship and quality control have been greatly improved, but compared with the average level of the entire car company, there is still a considerable gap.

Take Tesla's NVH level, the performance of the whole car in this aspect can be described as "miserable".

The Model 3's frameless doors are NVH's enemies in their own right, and Tesla's poor noise control makes the car's interior comparable to a convertible at 120 km/h. Even with the use of silent tires, there is still not much relief for this problem.

I have communicated with some experts in car audio before, and it is generally believed that although electric vehicles are no longer disturbed by engine noise and vibration, the motor itself will still produce a more high-frequency noise, which will still become a source of noise in the car under complex reverberation and conduction.

Coupled with Tesla's own workmanship problems, it is easy to let the vehicle's efforts to improve NVH performance be wasted.

Many users who pay more attention to the sound effect in the car believe that under such a bad NVH performance, it is difficult for the audio to have any room for performance, and only by simply using "noise" can suppress the noise in the car.

The problem of abnormal noise in the car mentioned by Li Xiang this time is actually a concentrated embodiment of Tesla's overall quality control level.

At present, we have collected the situation, Tesla's main abnormal noise source is roughly in the glove box, teacup holder, rear tailgate and other places are more common, in several key assembly points are obviously not well controlled, from Tesla's overall idea, the short-term probability will not be much progress, this point or hope that all people who buy cars can know in advance.

However, long-standing quality control problems have not affected Tesla's overall sales performance.

In December last year, Tesla's Model Y model rushed out of nearly 30,000 sales, Model 3 also sold 12,539 units, and the entire Tesla monthly sales exceeded 40,000 units and annual sales of more than 430,000 units, which clearly shows their position in the minds of Chinese consumers.

In fact, Li Xiang's words still make some sense to some extent.

Tesla's overall consumer (especially Chinese consumers) is not his AP and FSD, at least in China, the purchase rate and popularity of FSD is not so high, and the area that can be used and realized is relatively limited.

On the contrary, the battery life that has been repeatedly improved by independent brands before is still the most stable guarantee for Tesla.

Thanks to the excellent overall performance of the three-electric system, Tesla's performance in power consumption control can be described as "a ride" in the entire market, and the Model 3 model is also one of the few models we have driven that can stably control the power consumption of 100 kilometers within 15kWh, which makes Tesla have a more obvious advantage in the actual endurance achievement rate.

Such an overall design also allows Tesla to arbitrarily choose a small battery, thereby reducing the price - just ask, the current starting price of Tesla Model 3 is even less than 230,000, who can say that it is not fragrant?

In fact, from this matter, we can also see Tesla's thinking mode in the matter of building cars.

For the current order of modules that determine the pure electric vehicle experience, the three-electric system ranks first, assisted driving ranks second, and the cockpit intelligence and comfort configuration ranks third, and the rest is obviously not within his consideration.

Therefore, the overall development focus and input ranking will also be allocated resources according to such a ranking, and there have been media reports that "due to the battery being soaked by the air conditioning water pipe caused by stones, the maintenance cost of Tesla Model 3 is as high as 140,000 yuan" - this incident just reflects the split of Tesla's thinking, the air conditioning water pipe seems to be irrelevant, but eventually became the culprit that defeated the most important component (battery) in their eyes.

Getting consumers to pay for one or two advantages is, of course, Tesla's ability.

But as a whole, every part of the car should be attentive enough - Air France flight AF4590 caused a disaster in 2000 due to a runway foreign object, a set of less sturdy tires and an unprotected fuel tank, and the previous year in Shanghai Tesla caused a fire due to an external collision of the battery.

For Tesla, it's just ruthless mathematical probability; For car owners, it is a hidden danger that threatens life safety.

It is important to know which is more important than the other.