In the current international football world, many football stars represented by Messi and Ronaldo are loved by Chinese fans. To this end, we have selected the five most popular football stars in the active football industry, and compared them through the Baidu search index that best reflects the preferences of domestic fans to see who is the most popular football star among our domestic fans.
The five current stars we picked are: Messi, Cristiano Ronaldo, Neymar, Kylian Mbappe and Haaland. Messi is one of the most influential and popular stars in world football today, and one of the favorite stars of Chinese football fans. Ronaldo has played for Manchester United, Real Madrid and many other big clubs, and his outstanding performance and superb skills are loved by fans. Neymar is Brazil's top striker and currently plays for Paris Saint-Germain in France. His speed and technique are impressive, and he is also loved by Chinese fans. Mbappe and Haaland, as one of the most popular and high-profile young stars in world football today, their outstanding performance, young talent, personality and other aspects have made domestic fans full of love and expectation for them.
Who is the favorite star of Chinese fans?
In order to compare the attention paid by domestic fans to them, we used the Baidu Index for data comparison. Baidu is the largest search engine in China, and Baidu is also the website with the most active users in China, according to statistics, Baidu's market share in China is close to 70%. The Baidu Index is a tool for displaying the search volume and trends of keywords in the Baidu search engine. As the official data statistics tool of Baidu search engine, its data source is based on Baidu's massive data, which can reflect the search volume and trend of keywords in Baidu search engine. Baidu Index can help users understand the search volume, geographical distribution, search popularity, related search terms and other information of a keyword over a period of time.
Images of people
Pay attention to the geographical distribution of the fans of the five stars
First of all, we compare the geographical distribution of the attention of the five stars, and from the top ten provinces in terms of search volume, we can see that the search volume ranking is Messi first, Ronaldo is second, Neymar is third, Mbappe is fourth, and Haaland is fifth. It seems that this order has consistency among fans in various provinces of the country. From the difference in search volume, Messi's lead over Ronaldo, Guangdong, Beijing, Zhejiang and Shanghai is greater than that of fans in Shandong and Sichuan, in Shandong and Sichuan, although more attention is paid to Messi, but not too much ahead of Ronaldo.
Although there is a certain gap between Ronaldo's attention and Messi, his lead over Neymar is still very obvious in various parts of the country. Although Neymar was deeply plagued by injuries after joining Paris, and his influence in the team was not as good as that of his teammate Mbappe, in the eyes of domestic fans, the attention to him was still much higher than that of Mbappe.
Age distribution of fans of the five stars
From the perspective of the attributes of the people who pay attention to the five stars, the search age group is more concentrated between 20 and 39 years old. The younger fans pay attention to the two rising stars of Haaland and Mbappe. The comparison between Messi and Ronaldo is that for the age proportion of stars, the proportion of fans over 40 years old who pay attention to Messi is higher than the proportion of fans of the same age among Ronaldo's fans, and the proportion of fans under 40 years old in Ronaldo fans is higher than the proportion of fans of the same age among Messi fans.
Among them, among the fan age groups that follow Messi, Ronaldo and Neymar, the age group of 30 to 39 years old is the highest. Mbappe and Haaland are more watched by fans aged 20 to 29. This is also more in line with the age structure of the stars.
Gender distribution of five fan fans
From the perspective of the gender of fans, the focus on stars is more concentrated in the male fan group, after all, football is a sport full of hormones. But the slight difference among the five stars is that the proportion of female fans who follow Neymar is significantly higher than that of the other four. Neymar's advantage may lie in his handsome appearance and superb technique, Neymar has a handsome face, a tall nose, deep eyes and straight teeth, making him very attractive in appearance, but also makes many female fans excited. At the same time, Neymar is also a highly skilled footballer, his speed, flexibility and passing ability are all at the top level, and this technical excellence has also amazed and loved female fans.
Demand map
After comparing the crowd portraits of the five stars, we then deeply compared the demand map of each star to see where the domestic fans paid attention to their associations, but unexpectedly, it was still very terrifying. The so-called demand map is based on the relevant search term needs expressed by users in the search behavior changes before and after searching for the word, and comprehensively calculate the correlation degree between keywords and related words, as well as the size of the search demand of related words themselves. The distance of the related word from the center of the circle indicates the strength of the correlation between the related word and the central term; The size of the related word itself indicates the size of the search index of the related word, red represents the increase in the search index, and green represents the decrease in the search index.
Messi's demand map
The first is Messi's demand map, we can clearly see that although Ronaldo and Neymar have always been around Messi's two keywords, they have weakened recently, and the search growth is more obvious: Mbappe, Messi elected world footballer of the year, the third generation of football kings, etc. This also has a lot to do with the fact that after Messi won the World Cup, he is generally considered to have been officially crowned the king of football. Domestic fans' attention to Messi has also jumped from Mero competition to Messi's own historical positioning in football.
Ronaldo's demand map
Although in Messi's demand map, Ronaldo's correlation is declining, but in Ronaldo's demand map, Messi's correlation not only firmly occupies the C position, his popularity continues to increase. On the contrary, as Ronaldo has secured his foothold in the Saudi League, the search for the Saudi League and Riyadh victory has declined. Interest in Ronaldo's height, girlfriend, annual salary and other personal information is still increasing, and the search popularity has increased.
Mbappé's demand map
For Mbappe, football's strongest rookie, who, like Cristiano Ronaldo and Neymar, continues to grow in search relevance. Mbappe's correlation between teammate Neymar and Haaland, who is about the same age group, has always been in the inner circle, and some other correlation searches have shown that Mbappe's character is not very favored by fans.
Neymar's demand map
From Neymar's demand map, you can see why he is more loved by female fans. What is different from his search relevance to players is that many fans are searching for his handsome photos, even the ten most handsome photos, and even Neymar's hairstyle is frequently searched. Is Neymar really handsome?
Haaland's map of needs
Haaland's search volume is the fewest of the five stars, but also the most special. Haaland is the only star among the five who does not have Messi in the hot word, and among the other four stars, Messi is not only used as a hot word, but also in their core search circle, obviously Haaland does not have to live in the shadow of Messi. In addition to Mbappe and Ronaldo, Haaland's related buzzwords are more about the club he plays for and his teammates. His related buzzwords are relatively pure.
Through these data comparisons, it is clear that Messi is currently the player most concerned by domestic fans, followed by Ronaldo. But in front of domestic female fans, it seems that they are still slightly inferior to Neymar. However, as the representative stars of the new generation, Mbappe and Haaland are also quickly catching up with their predecessors.