Rhino Entertainment Original
Text|Fangzheng Editor|Park Fang
The 2023 National Two Sessions are coming to an end.
As we all know, the two sessions are an important entrance to observe the development trend of the cultural and entertainment industry. What the star committee members said, which "lip replacement" suggestions hit the voices of netizens, and which proposals helped the growth of domestic entertainment are all the focus of public concern.
The cultural and entertainment proposals of this year's two sessions are very interesting.
First, the star proposal focuses on more diverse areas, and Jin Dong, Donnie Yen, Feng Yuanzheng, Zhang Kaili, etc. have all handed over very constructive proposals; Second, "desperate illiteracy" and other domestic entertainment hotspots entered the sight of the two sessions, and representatives offered suggestions around the hot spots; Thirdly, there are many proposals for emerging industries such as short video, live broadcasting, and script killing, which guide the direction of related industries.
In the year of cultural and entertainment recovery in 2023, which stubborn diseases in the entertainment industry still need to be eliminated and which outlets are worth paying attention to, let us find answers from the proposals of deputies to the National People's Congress and members of the Chinese People's Political Consultative Conference in the literary and art circles.
The "star proposal" is closer to people's livelihood
Star representatives have always been a hot topic at the two sessions.
As a well-known public figure, the suggestions and suggestions of the star representatives represent how the mainstream practitioners of this industry think about industrial issues and social development, and this year's celebrities' proposals are more grounded.
Jin Dong, a newly appointed member of the Chinese People's Political Consultative Conference, has recently been on the hot search for his will proposal. Surprisingly, as a representative of the literary and art circles, Jin Dong's three proposals focus on non-cultural and entertainment "livelihood issues": it is recommended to strengthen the publicity of intangible cultural heritage, improve the economic income of fruit farmers in old areas, and recommend vigorously publicizing the national will bank and making good use of it.
Celebrity representatives began to care about social issues, which set a model for domestic entertainment. And his three proposals are closely related to the profession of actor, he discovered the problem of intangible cultural heritage and fruit farmers' income when filming in Mogao Grottoes and a poverty-stricken county, and noticed the problem of excessive cases of elderly inheritance distribution when he went to the court to experience life when filming "The Bottom Line".
In the interview, Jin Dong also suggested that junior actors "experience more and experience more" from the proposal, and put forward the view that "theater performance is not a simple star dream". It can be said that Jin Dong's example helps influence young domestic entertainment traffic artists to improve their professional quality.
Coincidentally, Feng Yuanzheng, a member of the Chinese People's Political Consultative Conference and president of the Human Arts Committee, also talked about the issue of "art ethics" in the proposal. In view of the phenomenon that it is difficult for Renyi to recruit graduates with excellent professional ability when enrolling, Dean Feng proposed that "it is recommended that both virtue and art should be included in the scope of art examination", and try to eliminate the phenomenon of "small and famous" art candidates affecting the fairness of recruitment.
In addition, Feng Yuanzheng also started from the concept of national education, suggesting that "primary and secondary schools should build a systematic performance teaching system", and he believes that learning to perform is good for the growth of all children. In response to the problem that many schools' performance courses are taught by music teachers, he believes that more professional performance teachers are needed to improve the teaching environment.
There are also some celebrity proposals that are more concerned about the development of the industry.
Following Jackie Chan's big brother, Donnie Yen appeared in the National Committee of the Chinese People's Political Consultative Conference for the first time as a representative of Hong Kong, China this year. Donnie Yen's proposal is based on his own experience, he observes the current situation of rare action movies, and suggests that relevant policies should be introduced to attract investment and support more filmmakers to use action movies to tell "Chinese stories", which is important for the export of Chinese culture.
"National actor" Zhang Kaili, as a member of the National Committee of the Chinese People's Political Consultative Conference for many terms, has made more specific and detailed proposals this year: first, use financial leverage to help the creation of film and television dramas; The second is to set up a special committee to check and guide; Third, during the evaluation of national awards, a seminar session will be held; The fourth is to regularly carry out exchanges and style collection activities to enhance artistic literacy and craftsman spirit.
It can be seen that the star representatives of this year's two sessions have become more "professional" when talking about industry issues, and have begun to use the influence of star status to care for pan-social issues, and their personal practice has played a good "leading role" for entertainment practitioners.
Mass discussion of "desperate illiteracy"
Rectify your circle into the discussion C position
The two sessions also began to care about the hot spots of domestic entertainment on the front line.
Since the beginning of this year, incidents such as typos written by top stars and jokes around movie producers have pushed the term "desperate illiteracy", and this phenomenon has also become a topic of discussion among delegates to the two sessions this year.
Hao Rong, a member of the Chinese People's Political Consultative Conference and president of the Central Academy of Drama, said in an interview with the media: "I always believe that an actor fights to the end, fighting for culture, and how far he can go depends on culture." In the dean's view, "desperate illiteracy" has been hotly discussed, indicating that with the development of the times, the audience's requirements for actors will become higher and higher.
Liu Jiacheng, a member of the Chinese People's Political Consultative Conference and director, mentioned the industry phenomenon he observed in an interview, "I feel this way when communicating with actors, and sometimes when talking about a certain era or a certain paragraph, they are confused." In this regard, Liu Jiacheng suggested that actors read more famous books in their free time and read more books close to the plot, so that actors can go deep and go far.
In addition to suggesting that the cultural quality of actors be improved, some delegates to the two sessions also put forward suggestions on "rectifying your circle" in other aspects. First of all, a considerable number of cultural and artistic proposals focus on polishing the quality of literary and artistic works.
For example, in response to the problem that the creation of domestic dramas such as "workers carrying Hermes" and "male protagonists can be presidents in their early 20s" are divorced from reality, CPPCC member Wang Pingjiu proposed a solution of "suggesting that the vast number of literary and artistic workers go deep into the countryside to collect style and create", which seems to coincide with Jin Dong's concept of "actors need to experience more".
For another example, Zhao Dongling, a deputy to the National People's Congress and screenwriter, said in his proposal that "creators should listen more to the voices of the masses." To this end, she gave a case to illustrate that she once saw a B station UP master complaining about her screenwriter's "Police Honor", which inspired her to optimize the writing direction of "Police Honor 2", and she used "valuable criticism is difficult to exchange" to describe the value of public comment.
In addition, there are some cultural and entertainment proposals that focus on regulating industry competition rules and purifying the content production environment, which will help promote the healthy and sustainable development of the entertainment industry.
For example, in response to the current situation of piracy of online literary works, Yan Jingming, a member of the Chinese People's Political Consultative Conference, brought a proposal this year to "increase the cost of illegal and criminal acts of piracy and infringement". At the implementation level, Yan Jingming suggested that the industry establish a "black and white list" system, requiring search engines, browsers and other service providers to strengthen the copyright protection of "whitelist" works, and publicize the "blacklist" of pirated works.
For another example, in view of the professional dilemma that the legitimate rights and interests of screenwriters are easily infringed, CPPCC member Qiu Huadong's proposal talks about suggesting that the competent authorities further clarify the rules for the authorship of screenwriters and the rules for the payment of remuneration, and take supervision measures such as blacklisting, fines, and cancellation of distribution qualifications for companies that have repeatedly deliberately infringed on the rights and interests of screenwriters.
Talk about short videos, live broadcasts, script killing, etc
"Industry-based proposals" guide the future
"Industry-oriented proposals" are the real industry vane.
This year's proposals related to the development of the cultural and entertainment industry have begun to pay more attention to the emerging cultural and entertainment industry, and perhaps delegates believe that these "sunrise industries" are the key to expanding the incremental space of the cultural and entertainment market.
First of all, the short video industry is a hot area for proposals. For example, in response to the misleading phenomenon of popular science in knowledge short video works, the Central Committee for Promoting Democracy suggested "raising the threshold for the release of short videos of knowledge short videos", believing that platforms need to invite official institutions and elites in professional fields to settle in, and reduce the frequency of pushing short videos with problems such as exaggerated language and doubtful authenticity.
Moreover, supervising the chaos in the rapid development of the live streaming industry is also a matter of great concern to the delegates. CPPCC member Ding Shiyong suggested that first, it is necessary to "unify law enforcement standards", second, to "establish a credit evaluation system for online celebrities to bring goods live", third, to "appropriately raise the entry threshold for live streaming goods", and fourth, to "standardize the content review and supervision responsibilities of online platforms".
There are also representatives who care about the positive value of live streaming goods. For example, NPC deputy Ouyang Hua suggested increasing support policies for short video live broadcasts to promote agricultural products and cultivate anchor talents, further give play to the role of live broadcasts, solve the problems of employment, income increase and prosperity of returning farmers, and achieve a strong village and rich people in the true sense.
The emerging script killing industry has also received enthusiastic attention from delegates. CPPCC member Li Xiaoxuan suggested that "public goods such as escape rooms and script killings should be included in the scope of legislation and law amendment" to avoid the unhealthy factors of minors' psychology being killed by scripts. CPPCC member Zhao Changlong said that "the grading of script killing content helps protect minors", and suggested that the regulatory authorities stop the flow of pornography, violence, blood, supernatural and other scripts into the market from the source.
In 2023, when ChatGPT suddenly became popular, the "digitalization" of the entertainment industry is being elevated to a new strategic height, for this reason, Tian Qinxin, president of the National Theatre, brought a proposal for the "standardized construction of digital literary and artistic works" this year. She believes that the value of digital literary and artistic works in the future is immeasurable, and suggests that from now on, the "license-style" management model will be adopted for digital works to improve the standardization and standardization of the production of digital literary and artistic works.
To sum up, it can be seen that the cultural and entertainment proposals of this year's two sessions have the characteristics of being closer to people's livelihood, more concerned about public hot spots, and more concerned about the emerging cultural and entertainment industry. Time will tell how these new proposals will empower the entertainment industry to recover in 2023.