Xiao Zhan attended Milan Fashion Week GUCCI and TOD'S both gave him extremely high treatment: the brand's creative director hand-written invitation to watch the show, the whole body of the show clothes are worn for the first time in the season, the brand camera follows the whole process after entering, the bodyguard pick-up and maintenance after getting off the plane, the position of the show is on the right side of the CEO, the European royal family and superstars have customized shoe lasts, TOD'S CEO family banquet and private jet itinerary... Overnight, many netizens were surprised - it turned out that Xiao Zhan's position in the overseas fashion circle was so high.
However, businessmen are not philanthropists, the so-called "no profit is not early", treatment is based on title, courtesy is based on value. So, while the luxury brand gave Xiao Zhan extremely high courtesy, what did Xiao Zhan give back to GUCCI and TOD'S? Do you know how influential Xiao Zhan is? In this article, we will briefly analyze it.
To know that the fashion week high-luxury show is also showing, warming up their own brand new models, many high-luxury fashion shows are many big brands competing for the attention of the media and mass consumers, and this is an excellent publicity opportunity, so luxury brands will also hope to cooperate with spokespersons to promote brand topics to hundreds of millions of people. Yes, high-luxury shows require attention and heat.
According to incomplete statistics, as of March 8, more than 240 media have reported and mentioned Xiao Zhan Milan Fashion Week, including Associated Press, Reuters, AFP, The New York Times, Vogue, Cosmopolitan, HARPER'S BAZAAR, ELLE, Marie Claire, GQ, VanityFair, Madame Figaro, L'OFFICIEL... and many other well-known foreign media.
Three of the world's four major news agencies reported or mentioned Xiao Zhan.
Associated Press: Chinese actor Xiao Zhan and Diego Della Valle, president of TOD'S, and fashion witch Anna Wintour, participated in the TOD'S 2023 women's fall/winter show.
In the accompanying picture, Diego and Anna look at Xiao Zhan at the same time, and Xiao Zhan becomes the focus of everyone's expectations in the photo.
The Chinese star was mentioned when celebrities and fashionistas attending Milan fashion: actor Xiao Zhan attended Milan Fashion Week at the invitation of TOD'S Fall/Winter 2023/2024.
AFP sent photographers to take photos, and the published pictures included photos of Xiao Zhan inside the GUCCI show and pictures of fans supporting Xiao Zhan outside the field.
The New York Times reported that Chinese actor and singer Xiao Zhan, who sat next to the CEO of GUCCI, made the GUCCI Milan Fashion Week catwalk widely discussed The arrival of this superstar caused a sensation.
MilanoToday, a comprehensive news website in Milan, Italy, reported that Xiao Zhan visited the store in Milan, saying that "the crowd is only for a glimpse of the real face."
Italian TV station Canale 5 specifically mentioned Xiao Zhan and his fans in its report on Milan Fashion Week, and Xiao Zhan's fans are the only fan group mentioned in the entire report.
Italy's RAI2 TV once again showed Xiao Zhan's influence, using the images of fans on the spot.
Thailand's mono29 TV news report Xiao Zhan appeared at Milan Fashion Week: Xiao Zhan, a powerful Chinese actor who has a number of popular dramas in China and even many Asian countries, is one of the Chinese stars who flew to Milan Fashion Week to watch the show, and he participated in the show from the Italian luxury brand Tods.
The Thai newspaper Thairath reported that "no one gets more screams than Xiao Zhan at Fashion Week, and the Chinese superstar appeared in the front row of Fashion Week as the spokesperson of Tods and Gucci4, with the CEO sitting next to him during both shows." ”
The Malaysian edition of Guangming Daily reported on Xiao Zhan's treatment during Fashion Week, calling him "the first person in Asia", and listed Xiao Zhan's 17 Milan Fashion Week super-crazy phenomena; JAPANESE MEDIA FASHIONSNAP REPORTED THAT XIAO ZHAN ATTENDED THE GUCCI MILAN FASHION WEEK SHOW WITH SEVERAL OTHER JAPANESE AND KOREAN ARTISTS AND TOOK A SEAT IN THE FRONT ROW; The German "Frankfurter Allgemeine Zeitung" said that Xiao Zhan attracted attention like a huge magnet...
Xiao Zhan attended the Milan Fashion Week show this time, and the Gettyimage gallery included a total of 81 photos of Xiao Zhan, the number of which is not inferior to the first-line stars in Europe and the United States, which shows his influence in the international fashion circle.
According to incomplete statistics, Xiao Zhan's fashion week has appeared on 68 overseas trends and 4 world trends, a total of 72 times. Among them, it has twice climbed the top five of the world, and the countries that have climbed the trend are Italy, the United States, South Korea, Canada, Australia, Russia, Thailand, India, Singapore, Malaysia, Chile, Bangladesh, Myanmar, Vietnam and so on.
According to data from the marketing influence platform Lefty.io, Xiao Zhan created a $3.5 million EMV "media net value" on Weibo and Twitter in 2.17-2.27 days.
Of course, these are only visible publicity for the public, and the large number of fans behind Xiao Zhan and the Chinese market are even more valued by luxury brands.
Such a high value is naturally worthy of luxury brand and high courtesy. What do you think? Welcome to review.