Transform into a costume warrior and smile at the rivers and lakes, change cosplay through ancient and modern times, and highland cowboys speak for the beauty of their hometown... Recently, a large wave of "rolled" cultural and tourism bureau directors have introduced local attractions to the world through short videos "fancy rectification", driving cultural and tourism resources around the world to frequently go out of the circle.
Spring is infinitely good, and it's time to travel. In March, China Mobile joined hands with the Sichuan Provincial Culture and Tourism Publicity and Information Center to launch the "Call for the Directors of Cultural and Tourism Bureaus who 'Roll Up'", and the directors of cultural and tourism bureaus in various regions of Sichuan competed to release exclusive video RBTs to show off the "18 martial arts", allowing more people to enjoy the local beauty and culture while waiting for the call, and making Sichuan's high-quality cultural tourism resources more vivid.
From the cross-dressing video of Liu Hong, director of the Ganzi Prefecture Cultural and Tourism Bureau in Sichuan Province, to the interesting short video of the director of the Daofu County Cultural and Tourism Bureau in Kardze Prefecture as an astronaut, Tang Minghuang, and King Gesar, the directors of the cultural and tourism bureau who are popular all over the Internet have also brought fire to the local cultural and tourism resources, and the beautiful scenery of Kardze Prefecture, the "secret land of western Sichuan", in the video, has attracted the attention of a large number of tourists. Figure 2
In the China Mobile Video RBT "Call for the Directors of Culture and Tourism 'Rolled'", cultural and tourism bureau directors from Malkang, Chengdu-Pujiang, Hongyuan, Liangshan-Dechang, Luhuo, Yajiang, Shiqu, Daofu, Jiajiang, Ganzi and other places in Sichuan, including two "Internet celebrity directors", have restored the chivalry of the rivers and lakes of the mountains and valleys, the mysterious romance of the snowy plateau, and the simple and heavy ancient rhyme of the Orient one by one with their own unique exclusive video RBTs. Users can log in to the Migu Music APP and Migu Music Video CRBT Mini Program activity area to set it as a video RBT, so that every call can be praised and called by the Director of Culture and Tourism. Figure 3
Rich cultural tourism resources and beautiful natural ecology are a bright business card of Sichuan, when the "rolled" Sichuan cultural and tourism director encounters 5G video color ringtone, each short video is a promotion window for regional tourism resources, which will really inject impetus into regional tourism development. As one of the important media promotion platforms in the fields of government affairs party building, public welfare communication, urban promotion, and rural revitalization, China Mobile has more than 340 million video CRBT users, and the monthly playback of video RBT exceeds 20 billion.
The directors of Sichuan Culture and Tourism opened the "roll" through China Mobile's video CRBT, which is a joint dissemination of the innovative and integrated superior resources of both sides, so that more high-quality content can be seen by more people. With content + technology + integrated innovation, China Mobile Video CRBT will join hands with thousands of industries in the future to continue to promote high-quality economic development with the 5G media platform.