The sales of the new monopoly of the Times Youth League exceeded 100 million, but it was Li Fei who was cultivated

New Music Industry Watch original article, unauthorized reproduction is refused

Author|Nine Fishes

There is a saying circulating in the fan circle: "Whether you are mixed with Korean entertainment or internal entertainment, you can't escape the Li family." Now, the old Li Tou next door is deeply trapped in the company's infighting, but Li Fei of internal entertainment is regarded as the new "God of Wealth" by netizens.

This year is the last year of TFBOYS' "ten-year covenant", and the topic of "opening/not opening anniversary concerts" alone has accumulated more than one billion views on Weibo. As the successor of TFBOYS, the Times Youth Group even won more than 100 million digital album sales on the music platform at this point in time. The topic of #forwarding this Li Fei# also rushed to Weibo hot search.

Long before this, TFBOYS' national popularity had successfully made Times Fengjun and one of its founders and current boss, Li Fei, successfully out of the circle. In recent years, the popularity of the Times Youth Group has risen rapidly, and "Pan" Li Fei has been "inherited" by the fans of the Times Group just like the company culture and pit tradition of Times Peak.

But Li Fei's hot search and what Li Fei himself did specifically do does not seem to be directly related, and no matter how low-key Li Fei is, the hot search is still out of the circle. Where did Li Fei's forcibly paved flower road go, where did it come from, and where would it go?

"The first top stream in domestic entertainment"

Li Fei is called "the first top stream in domestic entertainment" by the fan group of Times Peak Jun artists, and the fundamental reason why he can get this title is that there are too many people who scold him, and some of the topic data related to him are even better than his own artists.

Although in meaning, this top stream is not the top stream, but in terms of treatment, Li Fei has little difference from the "top stream". Li Fei not only has Weibo super talk and CP text, but also sold 10w+ sales of his unofficial peripherals on shopping software. He has had the experience of being picked up and dropped off by the plane, and even in the agency photography circle, there are people who have received the job of taking Li Fei's behalf of Li Fei.

Fans pick up Li Fei at the airport

Since Li Fei was revealed to be the boss of the peak of the times, as long as there is a big movement among its artists, in addition to the artist, Li Fei will definitely be the person who has been mentioned the most. It can be said that Li Fei's "fans" are the sum of the fans of Times Fengjun's artists, and more than 90% of them are "black fans".

The reason why artist fans scolded Li Fei on the hot search can be roughly summarized as follows: fans think that the company represented by Li Fei cuts too hard and does too little.

TFBOYS' seventh anniversary "Daylight Travel" concert was divided into three price levels based on the type and number of seats, which not only opened the precedent of live broadcast ticket sales, but also refreshed the highest ticket price of domestic online concerts at 860 yuan. The online anniversary concert held by the Times Youth Group a few months later was divided into two levels: 68 yuan and 398 yuan, with live picture quality 720p and 1080p as the first fare differentiation conditions. As soon as the news came out, Li Fei was scolded on the hot search. Fans scolded him for "having no heart", and netizens who watched the excitement lamented that "Li Fei is really a money-making ghost".

TFBOYS 7th Anniversary "Nikko Trip" concert ticket price and corresponding benefits

On the other hand, with the prosperity of idol culture in China, the problem of illegitimate birth has become a cancerous existence of the fan circle, and the fan circle that cultivates idols is regarded as the hardest hit area of the illegitimate life problem. In TFBOYS and Times Boys, there are members who have personally "begged for release", but over the years, effective actions at the company level have not increased but decreased.

Objectively speaking, it is actually difficult for outsiders to distinguish which decisions come from Li Fei and which come from the company team. And almost all the internal entertainment companies and the daimyo of their heads have existed to a greater or lesser extent in these two scoldings.

Li Fei himself has hardly taken the initiative to make public appearances, so much so that his photos on the Internet are either pasted with ghosting or wrapped in pulp. He himself rarely spoke as the boss of the company, and did not show any willingness to stand up or go to the front of the scenes.

Therefore, "scolding Li Fei" is interpreted by the outside world as a fan circle playing terrier, and Li Fei in the hot search is just synonymous with the peak of the times.

Weibo topics are filled with various fans' condemnation of Li Fei

But judging from the fact that Li Fei's topic is out of the circle now, Li Fei and Li Fei himself in the hot search have already been out of their own fan circle. Since this is not his own intention, how did he force a group of peers in terms of data and mention the only top treatment among the bosses of internal entertainment? Or, is Li Fei's scolding different from that of other entertainment company owners?

The traffic soared, and the character was mentioned

Initially, Li Fei was able to have a name in the fan circle, only because he was mentioned many times by the members of the group in many of TFBOYS' earlier homemade materials. Later, he appeared more and more frequently in the materials of the Times Youth Group. It can be said that Li Fei is a senior executive of the company who has always existed in two teenage growth story lines, which provides the first primary condition for him to be "plated" out of the circle by fans in the later stage - the attribute of "supernumerary member".

At first, Li Fei mostly existed simply as the boss of the company or "the man". Even if it is occasionally mentioned among fans, it is limited to the daily ridicule of the Imperial Sister (the general name of the fan group of TFBOYS) and the dialogue about the development process of the new fan science group.

With the solo flight of the three members of the group, the number of times they merge is getting less and less, and the material output in combination is directly reduced to zero.

The group's last album with a MV was "Our Time", which was released in 2017; TFBOYS' previous annual birthday party was also discontinued after 2018; Even the last time the group joined together at the Spring Festival Gala and New Year's Eve concert was two or three years ago. As soon as this "zero excess" operation came out, people outside the TFBOYS fan circle couldn't help but open their mouths and ask, "What's wrong with TFBOYS?" ”。

The sisters of the empire had to answer one after another, and it was in this process that the oldest group fan in the TFBOYS fan group "accumulated grudges into revenge" and directly targeted Times Fengjun and his boss - Li Fei. After the combination failed many times, Li Fei, as the "fourth person of TFBOYS", was characterized as the main responsible person.

As a result, amateur Li Fei completed the first round of traffic and embarked on the road of Internet celebrity.

The year after TFBOYS announced that it would not disband solo flights, Times Peak launched Typhoon Boy in full swing. On this basis, the company has also bundled the second-generation group and the first-generation group in marketing and promotion for many times.

Clearly, at the corporate level, getting a successful generation into a second generation is a wise decision that has been proven by multiple senior-level entertainment companies.

But from the perspective of fans, especially for the Imperial Sister - the fan group who is so powerful in number and strength that it is called the "life-changing promoter of the peak of the times", this is considered a betrayal on the surface. Interestingly, with the rise of the second-generation group, their fans are also full of complaints about this "human favor" given by the company, feeling that this is blackening their idols.

Li Fei was on the hot search over and over again amid the overwhelming scolding of fans on both routes and the ridicule of passers-by watching the excitement. Later, in the company's ever-increasing concert tickets, complex membership purchase mechanism, and various tips on fan clubs to eliminate white prostitution, he involuntarily had the current persona as a representative of the company.

Fans created various memes for Li Fei

Today, Li Fei has become the only internal existence that can make the united front of the imperial sister and Lou Si (the general name of the fans of the Times Youth Group), and has jumped from a "small Internet celebrity" to a "top stream" with a stable personality.

Some people jokingly said that the main task of the debut of the two generations of the group was actually to help Li Fei get rich and bring him from a layman to an industry boss.

Jokes are jokes, but they also show the core of Li Fei's ability to reach the top and what distinguishes him from others: Times Fengjun has risen from an existence known by fans as a "small workshop" to one of the industry leaders, and Li Fei, the main decision-maker of his company, is one of the objects of successful cultivation of internal entertainment.

The attack of the layman refines the special flavor

Li Fei went from an undergraduate at the Central University of Finance and Economics, a graduate student of the Academy of Fiscal Sciences, to a real estate boss, and then to being called "the strongest brain for money" by domestic entertainment fans. It can be said that his "personality" is quite justified, and there is almost no possibility of collapse.

Previously, it was rumored that Li Fei came up with a complete set of marketing plans when he first joined the peak of the times. As far as the quality of TFBOYS' early materials is seriously lower than the industry level, and the planning is very forward-looking, it is really like a "layman with a sense of the big picture" can do things.

As the pioneer of the domestic cultivation system, Times Peak Jun directly abandoned the usual hair + press conference model at that time, and played with the Internet thinking consciousness. In the early days, TF family members would interact with fans online basically every day, and self-made variety shows would adjust to the opinions of fans. At the same time, the company will also distribute various self-made cover videos, short plays, radio dramas and other materials throughout the network.

TF family's early variety show "TF Boy GO! The quality of the material is relatively rough

However, whether it was the KTV style of the cover video, the makeup and hair produced by the members, or the roughness of their homemade programs, it all made the peak of the era at that time smell of a "small workshop".

This invisibly laid a solid contextual foundation for the later TFBOYS to have positive labels such as motivation and hard work. Years later, this natural context was distilled into an artificial setting, dubbed "Li Fei Special Tune" by fans.

The main content structure of this setting is: a small workshop painting style company + a teenager fighting for his dreams. The powerful power of this setting has been verified by the Times Youth Group, which has frequently spoken with "billion" in recent years.

Li Fei was reprimanded by fans for "slamming the door"

When a set of official pictures of white shirt jeans can be used this time p background, next time p clothes color use pulp. The costumes used by the members of the group for COS were found by fans on the Pinduoduo platform with a starting price of 17.5 yuan. In the Weibo entry #Li Fei Haoji#, similar arguments abound, making fans' goal unified as "wanting to spend money to buy something good for their children".

With the help of "special tuning", the Times Youth Group first mentioned a number of entertainment hot searches on a single person, and achieved the first round of decentralized circles. Subsequently, the outstanding performance of the members in variety shows, musical works and self-made programs became an effective output, and the rapid take-off of various data was achieved in one fell swoop. Before the "160 million" a few days ago, the first physical album of the Times Youth Group "The Year of the Dancing Elephant" had already set a record of "selling 100 million in 119 hours".

TFBOYS opened the era of domestic entertainment Internet star-making, the typhoon youth group was immediately withdrawn after the failure, and the era youth group that reorganized and debuted a year later consciously avoided the big melee of the internal entertainment entertainment company at that time, and took a lot less detours.

Judging from the change in the role of Times Peak in this timeline, it has long since attacked from a "small workshop" in the past to a "big enterprise". Li Fei also took advantage of the trend from a layman to an industry boss, and the more low-key he was, the more he fulfilled his character of "making a fortune with a muffled voice".

The hot search of scolding Li Fei and watching Li Fei has also become a source of happiness for countless internal entertainment groupies, and now Li Fei itself is a traffic password. If nothing else, his identity attribute of "supernumerary member" will continue to the third and fourth generations of the regiment... The so-called "flowing youth, iron Li Fei", it seems reasonable to say that Li Fei is one of the most successful cultivation objects of internal entertainment.

In the face of the irreproducibility of a generation of regiments and the problem of solo flight, Times Fengjun refined the "Li Fei Special Tune" according to the original intention of the past. In a sense, this can be regarded as providing the industry with a new idea of being a second-generation group and cultivating artists: it may be more important to extract a "special" flavor than to copy success, forced innovation or bundled marketing.

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