For the post-80s, who can not like Nokia phones? That is the fashion benchmark in mobile phones, who can use Nokia's latest mobile phone, will definitely cause students to watch. I dare to say that if Nokia also took the road of Android in person, today's Huawei mobile phones may not be so popular!
I believe that hearing Nokia's classic boot music, many friends will suddenly go back to more than ten years ago, we use a small case to send text messages of the mountain alliance sea oath, many children are even more in order to play gluttonous snake, secretly take their parents' mobile phones to hide in the bed to brush points, how many people also suffered a "seven wolves" for this! The post-80s generation sent text messages with a small case.
Back then, Nokia dominated the mobile phone market for 15 consecutive years, selling more than 400 million mobile phones a year, which can be described as conquering half of the world's mobile phone users, and is definitely a generation of hegemons in the mobile phone industry.
But suddenly Nokia seemed to disappear from the world, which made many people regret it. Some people ask who caused Nokia's disappearance? Is it Apple, Android, or Microsoft? Today, let's talk about this mobile phone overlord who once dominated the world!
Born in Finland in 1865, Nokia started as a paper mill and survived two world wars and economic crises.
In order to generate income, Nokia has done many industries, such as rubber, cable, pharmaceutical, petroleum, military, etc., it is estimated that no one can think that Nokia has even produced bullets, which is no wonder that the quality of Nokia's mobile phones is particularly hardcore!
In the early 90s, Nokia felt that the field of mobile communications definitely had great development prospects, so the executives decided to take a desperate bet, withdraw all their previous industries, and concentrate all resources and energy on the mobile phone business.
At that time, many people thought that Nokia was too risky, but in about two years, Nokia's classic 2110 came out with classic ringtones, and the epoch-making function of texting and saving missed calls immediately exploded the market, selling more than 20 million units.
Mr. Wu Jichuan, the first in the mainland to make a global call, used this 2110 to make a call.
In 98, the Nokia 6110 ushered in the era of mobile games, and "Snake" became a childhood memory of a generation.
Around 2,000 years ago, Nokia's 7650 slide design and 300,000 pixel camera function led the fashion trend and crushed most mobile phones!
The Nokia 1100 Classic was launched, which set a record 250 million sales, and this is the first phone I own, although the features are not outstanding compared to other series, but it is really very useful! I believe that many people will buy two batteries, and also equipped with a universal charge replacement use!
Nokia, powerful, cool looking, from the mid-to-late 90s to around 2011, has always been the world's best-selling mobile phone brand, global share once soared to 50%, peak market value of nearly $200 billion, even surpassed BP, became the first in Europe.
Nokia's success in the later period is largely due to the excellence of the Symbian system. It is no exaggeration to say that Symbian is the god-level existence of the mobile phone system at that time, with a small memory occupation, small power consumption, long battery life, and various mobile phone apps have also begun to become popular, and the user experience is particularly good. Mobile phone manufacturers are also making a lot of money through the Symbian system!
But Nokia never expected that Google was quietly acquiring Android's system bay, and Apple was also developing its own ROS operating system. It was these two little-known mobile phone systems that completely carved up the mobile phone market that Nokia had dominated for many years!
More importantly, the first iPhone launched by Apple in 2007 came out, which failed to arouse Nokia's threat awareness, and also looked down on the design of the capacitive screen, but also felt that the mobile phone did not even have MMS function, and there was no comparison with itself, and the Android system was still the source system, the quality of the software was uneven, the hardware requirements were still so high, Nokia also did not put it in the eyes!
Until 2008, Apple iPhone 3G came out, at this time Nokia finally realized the seriousness of the problem, capacitive screen and resistive screen a comparison, the former operation silky smooth, and the latter need to operate hard, easy to get the screen, and the smoothness is also behind.
Immediately after the openness and diversification of the Android system, it attracted a large number of mobile phone users, and then look at the applications that their Symbian system can download are in jeopardy, which has caused Nokia to lose a lot of market!
This time Nokia was finally in a hurry and decided to fight back and break through the opponent, so in 2011 Nokia N9 came out with a new system meego, and the high-resolution capacitive screen design did kill the Apple and Android mobile phones at that time.
But just when most people think that Nokia will return to the hegemonic position, no one expected that this would be Nokia's "last brilliant" moment! But what does it do?
The reason is mainly because in 2010, Nokia faced its own failure and rushed to the hospital. An executive was poached from Microsoft - Elop. Domestic netizens jokingly call him "Doctor Putian"!
Elop's arrival first terminated the development of the MEEGO system, and then let Nokia and Microsoft cooperate, that is, let Nokia mobile phones use the computer's Windows system.
As a result, Nokia mobile phones became particularly quaqua, and users who used them were cursing the street, and Elop's commotion almost bankrupted Nokia, and he returned to Microsoft to continue working! Many people joked that he was a "spy" sent by Microsoft to Nokia!
At this point, Nokia's market share has fallen from 50 at its peak to 4%, and there are predictions that Nokia will go out of business within two years. Is a generation of kings just cornered?
To say that Nokia is a century-old store after all, it will definitely not admit defeat until the last moment. As a result, Nokia won steadily, first selling its mobile phone business to Microsoft at a low price, hoping to bring itself back on track from the brink of bankruptcy by cutting off the mobile phone business.
Although distressed, but after all, this is the opportunity to choose from a new choice, so Nokia began to focus on 4G, 5G communication technology attack, seemingly out of the mobile phone market, but only retreated. For example, a coal digging worker is robbing a coal mine, and Nokia won't grab it if it can't be grabbed, but I can provide coal digging tools for coal mining workers!
Then in 2015, Nokia bought out Nocy Communications and Alcatel-Lucent, and continued to recruit talents to conquer 5G technology. At the same time, Nokia realized that its previous structural framework was too complex, and there were too many people involved in decision-making, and it was difficult to agree on opinions in the short term. So Nokia began a large-scale layoff, and completed a particularly large company "change" in two years! And the facts have proved that all of Nokia's decisions are correct.
By 2019, Nokia's 5G standard is particularly prominent in the field of telecommunications equipment, with more than 1,400 essential patents, and soon became the world's second largest communication equipment manufacturing company in comprehensive strength, and the first is Huawei.
Although Nokia has "disappeared" for a while, Nokia's annual revenue can reach 150 billion yuan.
After Microsoft acquired Nokia's mobile phone business, it did not stir up any splashes at all.
And the return of the Nokia king, re-redemption of the mobile phone business in the hands of Microsoft, I wonder if Nokia can surprise people again in the field of mobile phones?
Nokia has gone from peak to trough in more than ten years, from the brink of bankruptcy to stable victory, and can also flourish in other related fields! Let's just say that how many companies can be as "tossed" as Nokia? Can you be so decisive in a difficult situation?
I have always been looking forward to Nokia's mobile phone to reach a new high, although recently the online market has a "selling feelings" model, but from many links, you can still see Nokia's innovation and unique ideas. But at present, my personal favorite model can only be used as a spare machine, because many necessary functions cannot be reflected in it.
Nokia can be said to be very lucky, although at the time of success, arrogance and slackness, no one in sight, underestimated the strength of Apple and Android. At the moment of crisis, he rushed to the hospital and hired an unreliable "doctor", allowing the Microsoft system to destroy its mobile phone industry. Coupled with lax management and personnel expansion within the enterprise, he brought himself to the brink of bankruptcy.
But the world is impermanent, the sea of business is sinking, no company can guarantee that they are smooth sailing, in Nokia to win steadily, to achieve a reversal, now mobile phone companies have returned again, whether they can make a comeback in this field, I believe that I am not the only one looking forward to people!
Nokia's story is telling us that failure is not terrible, the key is that we must dare to give up, have the consciousness of PUBG, turn over against the wind, and go another way may also be a good choice, if you succeed at this moment, you will naturally have the hope and confidence to fulfill your old dreams!