The box office broke 200 million in 3 days, defeated "Ant-Man 3" when it was released, and another raw R-rated new film was released in North America

Last weekend, the North American market was another raw R-rated new film

Unlike the mainland market, January to February every year is actually a relatively cold schedule in the North American market, so many small-cost horror new films like to be released in this schedule, which can avoid those super blockbusters, so movies of the level of "Ant-Man 3" originally had no rivals in the same period

Unexpectedly, the new R-rated film "Bear Hi" also hit the box office

Defeating "Ant-Man 3" as soon as it was released, and the 95-minute whole fight from beginning to end, this new R-rated film is really vibrant

As of February 26, the box office of "Hi Bear" exceeded 23 million US dollars in the first weekend of North America, and the overseas market also exceeded expectations, and its global box office exceeded 28.41 million US dollars, that is, about 200 million yuan

That's a great result for a $20 million small production

Even "Hi Bear" beat "Ant-Man 3" to win the daily box office championship as soon as it was released in North America, although the following weekend was overtaken by "Ant-Man 3" for two days, but the daily box office gap between the two movies is not large, "Ant-Man 3" is really embarrassing to fight back and forth with small-cost movies in less than 10 days after its release

The quality of "Hi Bear" is actually average, and the reason why the box office can be a big hit is largely due to the crotch pull of "Ant-Man 3"

The North American audience could not stand it, so they chose the new film

"Hi the Bear" has only 70% praise on Rotten Tomatoes in North America, and the story of the movie is based on true events

The plot takes place in 1985, the American police found a dead black bear in the dense forest of Georgia, and the reason for the death of the black bear was the accidental consumption of a large amount of drugs.

Through this clue, the police finally found a big drug dealer named Andrew Thornton

And the process of his intersection with Black Bear is really outrageous, so he was targeted by Hollywood and adapted into documentaries and American dramas early

However, this time "Hi Bear" just used a story gimmick, turning the black bear from a victim into a villain in a small American town, the plot is actually very simple, nothing more than a giant bear accidentally sucked "hi" and broke into a tourist town to turn the world upside down

The giant bear in the film weighs up to 230 kilograms, and is extremely wild and combative

It's quite attractive for thriller lovers, and the movie not only has a lot of restricted shots, the laughs are also very dark and humorous, and the 95-minute viewing experience is pretty good

It is predicted that the box office will fall below $500 million, and the bad reviews of Chinese and American audiences are surprisingly consistent, and "Ant-Man 3" is not wronged

For Ant-Man 3, this weekend was a bit unpleasant

As of February 26, the box office of "Ant-Man 3" fell to $32.2 million last weekend, compared with $106 million in the first weekend, a plunge of nearly 70%, surpassing the record of "Batman v Superman" in the second week of release with a 69% decline and becoming the highest decline in North American film history, although the global box office of the film has exceeded $360 million

But when the two major markets in China and the United States are not as expected, there is no hope that the final box office of "Ant-Man 3" will break 500 million US dollars

This is also the first time that the global box office of this series has fallen below 500 million US dollars, and the film production cost is as high as 200 million, and it is impossible to recover the cost by relying on the theatrical box office alone

The failure of "Ant-Man 3" hit Marvel very hard, and Marvel's fourth phase is recognized as poor quality, except for "Doctor Strange 2" and "Spider-Man 3" to support the scenes, the rest of the movies are on the street from a box office perspective

"Ant-Man 3" is the opening of the fifth phase of Marvel, and fans are expecting Marvel to change

Unexpectedly, "Ant-Man 3" did not have a little reflection, this time the bad reviews of the Chinese and American audiences are surprisingly consistent, basically focused on Marvel's lack of progress, the plot and special effects are eating the old book, as the fifth stage of the villain Conqueror Kang, directly defeated by the third-tier Avengers, how can the audience have expectations for the entire fifth stage

Bear children cause crises, family affection saves the world and other elements The audience is really tired of watching

Marvel should pay more attention to the box office trend of recent movies

The global box office of "Ant-Man 3" was $223 million, and according to the current trend, the global box office of "Ant-Man 3" will stop at $500 million, which means that the box office in the first weekend accounts for about half of the final box office of the movie

This kind of box office trend is not very familiar to mainland audiences, yes, this is a typical box office trend of domestic fan flow movies

The first weekend is often a fan favor, and the box office is extremely high! "Ant-Man 3" broke the record for the series in its first weekend, but after the first weekend, the box office dived, because it could not attract non-fan passers-by

It's not just Ant-Man 3, Marvel has this trend throughout Phase IV

This shows that now Marvel may have lost its blood-forming ability, and the audience has reached its limit. Now it is impossible to attract new audiences, and whether it can maintain fans is a problem later, "Ant-Man 3" as Marvel's true mainland return after three years, the box office is only more than 200 million is an example