The distractions of life and uncertainty about the future make negative emotions such as anxiety, restlessness and stress a problem for urban people. In order to help more people find their own "feeling" lifestyle, ASICS launched this brand theme activity, aiming to encourage the public to take exercise as a sustainable healthy lifestyle and life components, fully feel the real touch of life, cope with and alleviate anxiety through every feeling brought by exercise, boost the body and mind with positive energy, and make life more "feeling".
"Storytelling" kicks off the brand's themed campaign
In order to further illustrate the theme concept of "I bring my own feeling", ASICS ASICS joined forces with actor Peng Yuchang, short track speed skating Olympic champion Qu Chunyu and director Liu Xunzimo to tell the stories of characters who harvest positive energy through sports, showing that they discovered the flow moment of their inner self through sports, further felt and expressed their true selves, and successfully found a "feeling" attitude to life.
Actor Peng Yuchang
Following the rhythm of the body and every step of the unrestrained footsteps, Peng Yuchang touches his true inner self and discovers more realism through hearty movement. At the same time, Peng Yuchang also called on the public and sports enthusiasts to actively exercise together, regain their hearts from sports, accumulate the real touch with certainty in life, and harvest the "feeling" lifestyle that boosts the body and mind with sports.
Short track speed skating Olympic champion Qu Chunyu
As a short track speed skater, Qu Chunyu chases pleasure and feels freedom through sports, and these sports moments can help him better maintain a sense of balance in the speed and rhythm of life, and constantly break through himself and surpass the limit.
Director/Actor Liu Xunzimo
Life needs to be left blank, let imagination spread wantonly, and sports allow Liu Xunzimo to constantly experience the details and power of imagination, release more relaxation in each step forward, continue to accumulate bursts of thoughts in his mind, and capture and harvest more imaginative inspiration.
Themed interactions help unlock "sensual" life
ASICS will launch a variety of interactive challenge games online to help the public and sports enthusiasts better open up a new "feeling" lifestyle. The "Relay with Feeling" themed game is about to be launched on the brand's WeChat mini program, and actor Peng Yuchang will also become the "Creator of Sense Drive" in the game, inviting everyone to complete the running relay challenge and enjoy the long-lost running experience.
In addition, ASICS will also join hands with a diverse sports community to create a variety of cross-border cooperation activities, reaching more sports enthusiasts, encouraging more people to explore and experience the good feelings gained from sports, and further making the "sensible" lifestyle deeply rooted in the hearts of the people.
Be active and explore more possibilities for physical and mental health
Based on the "people-oriented" brand design concept, ASICS ASICS design philosophy provides more empowerment and support for "sensual" sports life, the brand through the use of athlete testing, biomechanical testing, iterative craftsmanship and sustainable innovation, to create excellent products and technology, and strive to continuously optimize the product experience, accompany and help everyone who loves life and sports to alleviate negative emotions, follow the physical and mental feelings to actively feel life, perceive the world.
It is worth mentioning that in terms of sustainable innovation, ASICS has always achieved this social goal through practice and development, and implemented low-carbon emission reduction in specific measures in development and design, material use, production and transportation through the optimization of product innovation.
ASICS pays attention to the long-term philosophy of sports and the accompaniment of the public and sports enthusiasts, and advocates that through daily exercise and persistence, inspire everyone to boost their bodies and minds with positive energy, harvest more "feeling" moments, and discover the most true, balanced and relaxed self through the "I bring my own feeling" life philosophy. More exciting events will be held soon, so stay tuned.