Recently, two waves of stars have been named by official media, frequently appearing on hot searches and hanging on the cusp.
The official media wrote an article called "Desperate illiterate, can you act well", taking traffic stars such as Wang Yibo and Zhao Lusi as examples, criticizing the current chaos of "illiteracy" in the entertainment industry, which caused netizens to discuss it.
Criticizing the traffic star who is not worthy of the position, the official media praised another star, saying that the other party's true temperament has brought a lot of joy to netizens and is a rare "living person" in domestic entertainment.
It is not unusual for the official media to name certain stars from time to time, sometimes praise, sometimes criticize.
What is strange is that it is Zhang Da Eh this time, that Zhang Da who used to be "suspected by ten thousand people"!
And it's really not a hard exaggeration, Zhang Da has insisted on live broadcasting for more than a week, at first netizens went to see fun, but as a result, he was fanned by Zhang Da when he looked at it, and began to feel sorry for him...
In just one week, Zhang Da was able to survive from the predicament of "everyone shouting and fighting", which made Xiao 8 see the strong star-making strength of capital.
01 Whitewashing black artist
Stars are not born stars, many of them are not based on audience fire, but "artificial stars" who are hard held out by capital.
Let's just say that Zhang Da, although many audiences do not recognize his hosting ability, he is a student from the broadcasting and hosting department of the upper play, and after graduation, he entered the Mango TV as a host, and his starting point is high!
However, the competition of Mango TV is also large, and Zhang Da is not outstanding in all aspects from appearance to business ability, so he has never caught fire.
Until 2013, there was a big news in the entertainment industry - Faye Wong and Li Yapeng divorced!
The hosts of major entertainment programs have urgently inserted this news, and Zhang Da is no exception.
But the busier the more likely it is to make mistakes, Zhang Da made a slip of the tongue for a while, and said Faye Wong's ex-husband as Nicholas Tse during the live broadcast, making a big joke in front of the national audience.
This kind of mistake is the same as Zhu Dan's description of Reba as Naza, which is really low-level and embarrassing, and Zhang Danature was criticized and complained by the audience.
I don't know whether it was deliberately planned or followed the trend, Zhang Da has since embarked on the road of "black and red" and has become one of the most well-known hosts in the country.
Moving faces, pretentiousness, stealing the limelight, rudeness, rubbing heat, Zhang Da's black material can be published in a book.
When his audience was at its worst, there was even an entry on the Internet that "beat Zhang Da", which shows that everyone really hates him.
"Black and red" is just a means, the purpose of the star is to be popular, and you have to find an opportunity to bring back the word of mouth.
Zhang Da is also making efforts in this regard, and once wanted to use his identity as a "graduate student of Fudan University" to create a new character, but unfortunately netizens only expressed shock, but did not buy it.
It was not until he signed a contract with the famous "Carefree Media" this year that he changed his style and successfully whitewashed.
Liu Genghong and his wife, Internet celebrity Mao Mao sister, Yan Zhen and his wife are all hand-picked by Carefree Media, and their marketing method is very simple, that is, creating topics + hot search screen + water army.
In the process of Zhang Da's whitewashing, everyone can also see these traces.
Zhang Da first broadcast the news of the internal gossip in the entertainment industry to attract the audience, and then arranged outrageous bridges such as "learning to bark a dog", "being borrowed money by netizens" and "being called mom by netizens", which firmly caught the audience's attention.
In this process, Zhang Da did not put up the previous shelves, but turned into an intimate brother to fulfill the wishes of netizens.
For example, fans said that they wanted to take their families on a trip, and Zhang Da directly paid for their family to go to Sanya or Haikou to play, and even the hotel was arranged.
Another example is that Zhang Bichen's fans wanted to sing to Zhang Bichen, and he called Zhang Bichen on the spot and fulfilled the other party's wish.
At the same time, Zhang Da is still constantly arranging hot searches, and can hang hot searches several times a day, attracting the attention of netizens by brushing the screen and creating a whitewashing atmosphere.
This set of combination punches, Zhang Da's whitewashing is very successful, so far it has risen by 5 million fans, and the person in charge of Carefree Media also happily posted a celebration.
Therefore, what you can see now, there is a lot that capital wants you to see.
Of course, Zhang Da's whitewashing is only the first step, and when the follow-up fan volume and attention come up, it will start to monetize traffic and cut the leeks of netizens!
02 Create a new character
Because Zhang Dada's attention is too high, many netizens ignore another star who broadcasts "demon" - Ye Xuan.
Ye Xuan is a female classmate with a very good story, she covered many costume dramas in her early years and was a famous "costume goddess".
In middle age, she erected a "sharp" persona, spoke unceremoniously, and complained that "Sister Lang" on Mango Stage should not be called sister, but "Aunt Riding the Wind and Waves".
Now, she has stabilized her "crazy" character, and in the entertainment industry of "dancing with demons", she is "crazy" out of her own sky.
Click into Ye Xuan's live broadcast room, and you will see such a female star.
She is wearing a full set of close-fitting autumn clothes, the fat on her stomach is unobstructed, and the "talent" shown in the live broadcast is cutting toenails.
She does not wash her hair, ties a double ponytail, openly picks her nostrils in the live broadcast room, and pulls her hands together.
She didn't have the slightest female star shelf, or even the decency that an adult should have, and in front of netizens, she put her hand into her autumn pants to tickle, and then continued to eat durian.
Is Ye Xuan really crazy?
Not really, she was sober.
She will also wear normal clothes to bring goods live, but as long as the fans and attention drop, she will wear autumn clothes and pants again to "go crazy".
There is no need to feel sorry for Ye Xuan, her "crazy" performance is the consent of capital and individuals.
In Ye Xuan's words, "We sell art, and all the work that can make money is a performance, silly child."
03 Men and women deep packaging
In the past, the audience always laughed at the aesthetic of "local big money", feeling that their vision was earthy and vulgar, and even the investment stars were not exquisite enough.
But facts have proved that the vision of capital is not as good as that of the "big money", and now the entertainment industry dominated by ordinary men and women is an example!
10 years ago, the "beauty" in the entertainment industry referred to Reba, Naza, Liu Yifei, Zhao Liying and others, and today's popular "beauty" is Zhao Lusi, Yu Shuxin, Bai Lu, Yang Zi and others.
Take the popular little flower Zhao Lusi in the past two years as an example, even after transformation, her appearance can only be regarded as ordinary, and she is even more original after leaving the refinement.
In the entertainment industry 10 years ago, Zhao Lusi before the transformation was absolutely impossible to enter the entertainment industry and become a popular actress.
Let's talk about today's two top figures - Yi Yangqianxi and Wang Yibo.
Yi Yangqianxi is also watched by netizens to grow up, if it were not for the hard praise of capital, his appearance would be too dirty to act in rural dramas, and when he grew up, he became a "high-level face" touted by countless people.
Wang Yibo went to South Korea to "gild" since he was a child, and he is very good at shape packaging, and the gap between before and after his debut is very obvious.
In the Spring Festival stall, looking at such a face acting on the same stage as Tony Leung, there is only one word: block the heart!
The stars held by capital can only live in the atmosphere, and as soon as they leave the retouching and filters, they will be in full shape, which is very different from the stars of the past.
Even if the appearance is poor, they also have collapsed acting skills, no culture, and play big names, and their strength is only visible to fans.
Only when capital is hard and fans blow hard will the entertainment industry be surrounded by this group of "artificial stars" who have no face and no strength.
Capital and fans are not tired, but the audience has long been tired!
Our audience can't compete with the capital side, and can only be forced to feed the rice.
But please take a look at the previous standards and choose some stars whose appearance and strength are online!