When Zhang Lan met Dong Mingzhu: "Mulan" with different positions, only sympathy and no humiliation

On February 18, 64-year-old Zhang Lan was invited by Dong Mingzhu to participate in the "China Brand Women's Club Conference".

Dong Mingzhu's "etiquette" in receiving Zhang Lan and the conversation between the two caused controversy among netizens. Most of the points of controversy focused on the comparison of the "coffee position" of the two and "Dong Mingzhu discriminated against Zhang Lan".

It is said that Zhang Lan's strength is not worth mentioning in front of Dong Mingzhu:

"Zhan Lan becomes sweet in front of Dong Mingzhu in seconds"

"The two are in the same frame and insult Dong Mingzhu."

There is also a saying that "Dong Mingzhu did not respect Zhang Lan and treated her as an Internet celebrity to anger Zhang Lan, resulting in the cooperation not being achieved."

(The picture shows Dong Mingzhu "arranging" Internet celebrity CICI to receive Zhang Lan)

What is the truth? Does Dong Mingzhu really look down on Zhang Lan? Who is bigger in the "coffee position" of Zhang Lan and Dong Mingzhu? Has the cooperation between Dong Mingzhu and Zhang Lan really failed? Don't worry, let's analyze it right away.

Does Dong Mingzhu disrespect Zhang Lan? Why let Internet celebrities receive Zhang Lan?

Carefully watching the video of the meeting released by Zhang Lan, there is no "disrespect" at all. On the contrary, through the dialogue between the two, the opposite conclusion can be quickly analyzed.

This "Chinese Brand Women's Club Conference" was hosted by Gree, which means that Dong Mingzhu is the organizer.

When Zhang Lan walked into the conference room with a group of people with exquisite makeup, she bent down slightly and bowed her head to signal to the female entrepreneurs, and the conference room spontaneously burst into applause.

It can be seen that everyone was pleasantly surprised and welcomed Zhang Lan's arrival.

This applause is also very interesting, it should be that either Dong Mingzhu introduced Zhang Lan's appearance to everyone before, or the female entrepreneurs out of their own admiration and love.

Then, Dong Mingzhu came to Zhang Lan and took the initiative to greet Zhang Lan.

The way to say hello is very artistic, neither ordinary greetings between women, nor too commercial, showing the kindness of peers: "You are very popular now." ”

Zhang Lan immediately replied modestly: "No, no, I have always learned from you." ”

Dong Mingzhu was more polite:

"How to learn from me, I have always followed your example."

Some gossip numbers maliciously interpreted this conversation as Dong Mingzhu looking down on Zhang Lan, satirizing Zhang Lan's family for a lot of rotten things, relying on Internet celebrities to get to the top.

Zhang Lan was received by the Internet celebrity CICI, rather than Dong Mingzhu personally, which was also interpreted as "Dong Mingzhu regarded Zhang Lan as an Internet celebrity", deliberately suppressing Zhang Lan's arrogance.

This interpretation is a bit small, a little evil!

First of all, students who have attended club-type business activities know that "club" is not a society, not an alliance, not an election, but a business social circle of entrepreneurs, and at this time, some "informal" words are needed to bring the relationship closer.

Entrepreneurs make friends, talk about business and exchange resources in "circles". Therefore, Dong Mingzhu spoke very relaxed.

Secondly, the reason why it is called "Brand Women's Club" is naturally to gather the circle of "female entrepreneurs with experience in brand promotion and IP building". Female entrepreneurs like CICI and Zhang Lan, even if they are leaders in IP creation, should be regarded as "high-ranked" among the participants.

Therefore, there is no problem at all in letting CICI receive Zhang Lan.

CICI itself also had a good relationship with Zhang Lan, and learned that Zhang Lan came to Zhuhai and specially invited her to participate in the family banquet. There are also reports that because Zhang Lan and CICI have too many memories, Dong Mingzhu is still a little anxious and wants Zhang Lan to share the speech quickly.

In other words, there is another possibility, that is, CICI's reception of Zhang Lan was not arranged by Dong Mingzhu at all, and female entrepreneurs are all free to act!

Finally, judging from Dong Mingzhu's past words and deeds, he has never looked down on Internet celebrities and live broadcasts. On the contrary, it was an area that she had always loved and wanted to tackle.

In 2020, Dong Mingzhu personally tested the water live broadcast, and the highest record that year was selling 6.54 billion yuan on June 1.

Then, on the day of 618, Dong Mingzhu set his own record again, with sales exceeding 10 billion.

That year, Dong Mingzhu did a total of 13 live broadcasts, with a total amount of 47.62 billion, equivalent to the total box office of 10 "Manjiang Red".

Probably due to energy, in 2021, Dong Mingzhu withdrew from the live broadcast stage, but in November he praised his secretary Meng Yutong, and the "Pearl Yutong Selection" was released.

"I hope she can be by my side, and I want to train her to be the second Dong Mingzhu."

At that time, Dong Mingzhu's words gave Meng Yutong huge psychological pressure, and even caused the public to speculate: Is Dong Zhu choosing a daughter-in-law? Or is it choosing a successor?

It took a year and a half for everyone to understand that it was neither.

Dong Mingzhu means that he can tilt all the resources of himself and Gree to Meng Yutong, so that Meng Yutong can become the "doppelganger" of "Miss Dong" in the Internet celebrity world.

Unfortunately, Dong Mingzhu's "Pearl Feather Boy Selection" was not successful, and now this number is no longer Meng Yutong's live broadcast, but has completely become a Gree product store, but it also shows that Dong Mingzhu "did not want to hold people, but wanted to hold Gree".

In 2021, CBN magazine did an interview about "Dong Mingzhu Live Broadcast".

Dong Mingzhu believes that "live broadcasting is the second revolution of Gree", and also introspects himself as a frog at the bottom of the well, and wants to jump out to see the world.

For traffic, Dong Mingzhu also has his own opinion:

"I think traffic is because others respect you, you have traffic. The traffic attracted by deceiving others is short-term, and how to support this traffic is something you have to think about. ”

From this point of view, Dong Mingzhu has a certain awe for the live broadcast industry, traffic, and Internet celebrities, so her sentence to Zhang Lan, "I have always thought you are a role model", may also be from the bottom of her heart.

After all, Zhang Lan turned into an Internet celebrity at the age of 63, successfully attracting traffic and retaining traffic.

Meng Yutong didn't do this, and she Dong Mingzhu didn't do it.

How to change her marketing model is what Miss Dong needs the most at the moment, how can she look down on the big V Zhang Lan?

Who is the bigger "coffee position" between Zhang Lan and Dong Mingzhu? Why is Zhang Lan like "Little Sweet Girl"

Objectively speaking, Zhang Lan and Dong Mingzhu are not at the same level in the business world. Or ability, or opportunity, this does not analyze, only say the present -

Zhang Lan, starting from a small restaurant "Alan Restaurant" to creating an IP catering brand "Qiujiangnan", she is an enterprise, at most "the best in China".

And Dong Mingzhu started as a Gree business manager and became the chairman of Gree Electric Appliances. At this time, Gree had 150 million users around the world, which was the "world's largest".

In recent years, Gree has begun to lay out intelligent equipment, chips, etc. - Gree is doing "industry".

Zhang Lan's most glorious moment was when she became one of the "three richest people in China" with a net worth of 2.5 billion. And Dong Mingzhu, the turnover of the enterprise she created has long exceeded 100 billion, and the valuation of the enterprise has long exceeded trillion.

Therefore, the two are not entrepreneurs of the same level.

According to the disclosed information, this time, the reason why Dong Mingzhu invited Zhang Lan to participate in the "club meeting" was probably because Gree began to lay out pre-made dishes.

Because the hot and sour powder sold by Zhang Lan also belongs to the field of pre-made dishes, and now Zhang Lan is the largest Internet celebrity in the field of pre-made dishes.

Dong Mingzhu's layout of prefabricated dishes is based on the "high-end equipment business" to achieve industrialization, standardization and intelligence for the entire prefabricated vegetable industry. In the entire industry, Dong Mingzhu is the leading geese and the upstream.

And Zhang Lan is an enterprise in the industrial chain, which is downstream and tributary.

Although the two are not of the same level, Dong Mingzhu needs Zhang Lan now.

Netizens said that Zhang Lan became a "little sweet girl" in seconds, because before the meeting, Dong Mingzhu first "set almost", compared with Zhang Lan's age, one 64, one 68, so they called Zhang Lan "little sister".

There is nothing wrong with this statement in terms of age or position.

And Dong Mingzhu can talk about sisterhood with Zhang Lan, on the one hand, he wants to "get close" with Zhang Lan, on the other hand, he also deliberately closes the gap between the two, showing the style of a big entrepreneur.

The ranks are different but they are all "Mulan", the realistic version of "beauty and harmony"

To sum up, Dong Mingzhu will not look down on Zhang Lan, let alone be bored enough to deliberately receive Zhang Lan with "Internet celebrity etiquette" and humiliate Zhang Lan. From Dong Mingzhu's point of view, she only thinks about strategic cooperation and integrating resources.

This happens to be the greatest respect for Zhang Lan.

As Zhang Lan's "Ma Liuji consultant" and "pre-made dish top Internet celebrity", although she is not at the level of an entrepreneur, she should not be discriminated against.

First of all, Zhang Lan can be invited by Dong Mingzhu, which is her own qualification.

In 2022, Zhang Lan broadcast 40 live broadcasts and sold 60 million yuan of hot and sour powder with a unit price of more than ten yuan! In terms of the number of products, her live broadcast performance may be higher than Dong Mingzhu. Although he cannot sit at the same negotiating table with Dong Mingzhu as an entrepreneur, he can be consulted by Dong Mingzhu as a "traffic monetization expert".

On February 20, Zhang Lan was still active in the live broadcast room of "Five Grain Mill". The person in charge of the manufacturer said that we are not very good at spreading, and it was Sister Lan who taught us a lesson. Obviously, manufacturers regard Zhang Lan as a "brand communication expert".

Second, people should not only use "wealth" and "coffee position" to discuss merit, character and personality are more reliable.

It is superficial to judge the two strong women with wealth and status. Whether it is the business community or the entertainment industry, there are too many people who have "wealth" and "coffee positions", but they are not worthy of respect, and there are countless examples.

Whether it is Dong Mingzhu or Zhang Lan, the reason why they are respected is the spirit behind what they do.

Dong Mingzhu needless to say, a business wizard, a top domestic marketing powerhouse, and a female entrepreneur who wins glory for the country.

Zhang Lan did not let go, in the "son defense battle", Zhang Lan was not only surprising in her ability to change, but more importantly, her character withstood the test.

Personality is a very high-level "reputation endorsement". Zhang Lan won glory for mothers who "fought with their own hands", so she won so much traffic and fans.

Finally, Dong Mingzhu can invite Zhang Lan, and she has already recognized her identity as an entrepreneur, and it is very likely to carry out strategic cooperation and interoperability in the future.

Dong Mingzhu can invite Zhang Lan, that is, he sees her as the same "circle".

Dong Mingzhu never does useless work, no matter whether she invites CICI or Zhang Lan, it is impossible to reminisce. Gree used "Meng Yutong" as a personified IP to return home, and now it may be to start the journey again.

Therefore, the statement that "the two cannot cooperate" is premature, and the two are still very likely to cooperate.

Two contemporary "Mulan", one is charming, the other is bold, although the coffee position is different, but they are both patriotic and dedicated, if they can be strongly united, it is really beautiful and beautiful!