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Lu Han and Ouyang Nana cut leeks with the tide brand and overturned one after another, they should learn from Kanye and Edison Chen

Recently, there are two news that are particularly hot, one is that Adidas terminated its cooperation with Kanye, causing the company to lose more than one billion US dollars.

Another is Lu Han's tide brand was complained about, his spring jacket was worth 1500 yuan, after being evaluated by a blogger, the cost value was only 45 yuan, which was purely the act of cutting leeks and was complained again.

Then Lu Han looked at this matter on the hot search and issued a statement. Looking at this statement, it mentions that consumers who are not satisfied can be refunded, but does not mention quality issues at all.

This attitude makes it clear that whether to buy this dress or not, is the choice of willing to be beaten.

It is worth mentioning that the blogger who evaluated the Luhan tide brand has also evaluated Ouyang Nana's tide brand before. Ouyang Nana's bathrobe of 988 yuan was evaluated at a cost of 55 yuan.

In the end, even the blogger couldn't help but say, "If Ouyang Nana's bathrobe makes me feel outrageous, Luhan's dress directly makes me feel hot."

Without discrimination, the definition given by this blogger is the same, all cutting leeks.

The successive overturns of Ouyang Nana and Lu Han are just the tip of the iceberg for stars to make trendy brands.

In recent years, the film and television industry has been sluggish, and stars in the entertainment industry, especially those with traffic, have launched trendy brands, and the price is quite outrageous.

In 2021, Wang Jiaer created the brand TEAM WANG, with a T-shirt of more than 600 yuan, a blanket of 980 yuan, and some small knick-knacks, priced at 20,000 yuan.

In 2020, Chen Weiting founded the brand CANOTWAIT, a pair of wide-leg pants 699 yuan, a sweatshirt nearly 600 yuan, a jacket 999 yuan, which is more expensive than Lu Han and Ouyang Nana's conscience, but it is really not cheap.

IN 2020, HUA CHENYU FOUNDED THE CHAO BRAND BORN TO LOVE, LOOK AT THE PRICE, ALL ARE MORE THAN FOUR FIGURES, SOME SMALL DOLLS SOLD FOR MORE THAN 5,000 YUAN.

After reading it, I didn't see any sense of design, that is, a simple material put a few design symbols, that is, the so-called "tide brand", the key is that the quality is not high, Luhan's tide brand clothes, was complained of poor workmanship, many threads, Hua Chenyu's dolls were spit out of paint and so on.

Such quality and value, or that sentence, is also to cut the leeks.

Such cutting fans leeks will also go for a while, the star halo fades, there is no solid quality, the disappearance is an inevitability, not long ago Yu Wenle's tide brand was not announced to be closed.

If the star really wants to make a trendy brand, he should really learn Edison Chen and Kanye.

Kanye's Yeezy shoes, should be familiar, many boys' dream is to have a pair of coconut shoes, each pair can buy thousands of dollars, celebrities to fashion bloggers hand a pair, and is a frequent visitor at Paris Fashion Week, to know that Sister-in-law's BV fashion brand is only the first Paris Fashion Week this year.

This move knows the status of coconut shoes, and he and Nike and Adi are rushing to cooperate with him, when Nike cooperates with him, even Jordan's cooperation can not compare with him, he also said that "coconut shoes are the Lamborghini of shoes."

In addition to Kanye's promotion, his vision and fashion sense are also second to none, he wanted to have his own sneaker brand when he was studying, so he began to sketch the design of shoes in class, and then invested his own efforts to create today's Yeezy empire.

And the domestic star who is very successful in making trendy brands is Edison Chen.

In 2003, Edison Chen and his friend Pan Shiheng jointly formed a brand, which Edison Chen named CLOT.

This is not to cut leeks, so the brand is not like a headless fly, he has a brand concept from the beginning: European and American street culture transplanted to China, and turned it into a trend to gradually evolve into the spiritual core of showing Chinese traditional culture to the world.

And the logo of this brand is also based on Chinese style.

Chao brand will always cooperate with well-known brands to launch joint models, and the ability to obtain this cooperation also proves the value of this brand. Since 12 years, CLOT has successively cooperated with Converse, Ssur and Nike, and the results are good.

The products launched also have a strong Chinese style element, so they are very popular at home and abroad, and his brand is also known as "China's first trendy brand". The follow-up Yu Wenle, Ashin and Pan Weibai all imitated him, and even the current stars launched trendy brands imitated him.

Even now, he has a high pursuit, striving to do local trend culture, and cooperating with Japanese and European and American fashion brands, but also in order to have a higher pursuit, just like the Issey Miyake brand, while retaining the Japanese style while integrating European and American styles.

From the examples of Kanye and Edison Chen, they have their own fashion concept and brand positioning, as well as a heart of love, which is the basis of making a trendy brand.

Without these basic ideas, the rest is just cutting leeks.

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